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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Manila/The Philippines—Dec 21, 2015

SM Cinema Expands Laser Projection with Deployment of Five New Christie 6P Laser Projectors

Christie®, a leader in creating and sharing the world's best visual and audio experiences, announced that SM Cinema, a subsidiary of SM Lifestyle Entertainment Incorporated and the largest movie theater operator in the Philippines, the SM Group, will be deploying an additional five units of Christie’s revolutionary 6-Primary (6P) dual-head laser projection system to expand its laser projection footprint in the Philippines.
 
With this latest acquisition, SM Cinema will have a total of six Christie CP42LH 3DLP® 4K RGB laser projectors in its possession, making it the cinema operator with the largest fleet of Christie 6P laser projectors in Asia. SM Cinema recently installed Southeast Asia’s first Christie 6P laser projection system in its latest cinema complex located in SM Seaside City Cebu. Known as the “Large Screen Format” auditorium, it is equipped with a giant screen 30% bigger than standard cinemas, complemented by more than 350 luxury seats.
 
Besides using Christie’s groundbreaking laser projection, the auditorium has also been fitted with the innovative Christie Vive Audio™, the cinema industry’s only purpose built line array speaker solution, which has been configured to meet the requirements of Dolby® Atmos
 
The five newly acquired laser projection systems will be installed by Christie’s valued partner, Arraystech Digital Systems, Inc. in “Large Screen Format” auditoriums located at SM Megamall in Metro Manila, SM Mall of Asia in Pasay, and SM City North EDSA in Quezon City.
 
“Having experienced the bright and stunning 3D visuals at our newest cinema complex situated within our latest shopping mall in Cebu, we are convinced that Christie’s 6P laser projection system is the best and most advanced laser projection system on the market,” said Edgar C. Tejerero, president, SM Lifestyle Entertainment Incorporated. “Our imminent deployment of another five Christie 6P laser projector systems will provide the ultimate visuals and movie-viewing experience to our movie-goers, and elevate SM Cinema to become one of the most cutting-edge cinema chains in the world.”
 
Aaron Del Poso, Vice President, Arraystech Digital Systems, commented, “We are thrilled to be involved in these highly significant projects that brings the world’s most advanced laser projection system to audiences in the Philippines. Installing Christie’s 6P laser projection system with Christie’s technical team in SM Seaside City Cebu had been very exciting as we observed first-hand how 3D light levels, color fidelity, image uniformity, viewing comfort, and a sense of immersion had been vastly improved to deliver absolutely stunning visuals. We look forward to install the five new Christie CP42LH  projectors and their associated hardware and software in SM Cinema’s large screen cinema so that more people can enjoy this extraordinary visual experience.”
 
“We are honored and proud that SM Cinema has acquired more of our leading-edge laser cinema projectors to be installed in its premium format theaters in the Philippines,” said Lin Yu, vice president, Christie Asia Pacific. “SM Cinema and Christie have enjoyed a longstanding relationship that spans decades since the film age, and we are delighted to once again collaborate with our esteemed partner Arraystech to equip SM Cinema with our most advanced laser projection solutions. I’m confident that our 6P laser cinema projectors will provide SM Cinema’s large screen format auditoriums with the best performance, reliability, scalability and upgradability both now and in the future.”
 
Based on the Christie Freedom® laser illumination system, the Christie CP42LH RGB laser projector delivers 4K resolution, replicates the Rec. 2020 color space for the best color reproduction in the industry, and consists of rack-mounted laser modules where each module can produce up to 5,000 lumens of white light. Due to the scalability of this platform, up to 12 laser modules can be easily added, removed, activated or disabled depending on the brightness requirements, providing up to 60,000 lumens per rack. Each laser module is also independently cooled, providing built-in fault protection, improved efficiency and ultimate reliability.
 
Since its rollout last year, Christie’s 6P laser projection system has become the preferred choice for a premium 3D cinema experience in a number of cinema chains around the world. In Asia, theaters equipped with Christie laser projection technology include Tongzhou Wanda Cinema in Beijing, the iconic Shanghai Film Art Center, and Korea’s CGV Starium in Seoul. More 6P laser installations are scheduled in China, Korea, Australia and the Philippines in the coming months.


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About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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More Christie News:
Jun 13, 2019 Christie Unveils New Lower-Cost RGB RealLaser Projector for Smaller Cinema Screens
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Christie® is showcasing its newest addition to the CineLife™ Series – the Christie CP2309-RGB projector featuring RealLaser™ illumination technology at CineEurope 2019 in Barcelona June 17-20. Also debuting is the Christie Vive Audio LA3i loudspeaker and previews of Christie’s CP4450-RGB demonstrating its technology capabilities for the PLF spectrum cinema.

Jun 6, 2019 Christie Cinema Projection and Vive Audio at Procinal Carnaval, Colombia’s Newest Multiplex
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Christie® is pleased to announce that Colombian chain Cinemas Procinal has just opened a new seven-screen multiplex in the city of Barranquilla, featuring Christie Vive Audio™ and Christie digital cinema projection throughout. CES+ (Cinema Equipment & Supplies) carried out the installation.

Jun 3, 2019 Christie Wows Audiences at the Mexican Comic Convention with its RealLaser™ Projection Technology
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Christie® was the projection partner at Conque 2019, Mexico’s biggest comics and entertainment event, for the second year running. Held recently at the Congress Centre in the city of Querétaro, the event’s main auditorium was kitted out with a Christie CP4325-RGB pure laser projector using RealLaser™ technology.

May 14, 2019 Christie Ensures the Content Shines at Europe’s Most Glamorous Film Festival
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Christie® is once again delighted to be the projection technology partner for the Cannes Film Festival. For the 2019 festival, which runs May 14-25, Christie supplied 36 digital cinema projectors from across its Solaria™ Series, and accessories. It is the 13th year that Christie has supported the event.

Apr 29, 2019 Edge Content & Technology Acquires Fleet of Christie’s Next Generation RGB Pure Laser Projectors for the Australian Market
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Christie® is pleased to announce that EDGE Content & Technology, one of Australia’s leading cinema technology integrators, has acquired 52 units of Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination for deployment into Event Cinemas’ Gold Class theatres.

Apr 24, 2019 Metrocinemas Outfits Central America’s First ‘Pure Laser’ Multiplex with Christie Projectors
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Honduran cinema chain Metrocinemas has chosen ChristieÒ RGB pure laser projectors and Christie Vive Audio™ for its new Metrocinemas Megamall multiplex. The multiplex is set to be the first in Central America equipped entirely with RGB laser projectors.

Apr 4, 2019 Onsite Warranty Service to Be Included with Every New Christie Projector Purchase
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will include Onsite Christie Warranty Repair Service, which will be coupled with 24/7 Christie Helpdesk and Critical Inventory Logistics support on all new lamp and RGB pure laser cinema projector sales in the continental United States.

Apr 4, 2019 Christie Taps TSR PROVA as India’s Marquee Cinema Integration Partner for its RealLaser Illumination Platform Projectors
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is proud to announce that TSR PROVA (‘TSR’) has been signed as Christie’s pre-eminent integration partner of its family of RGB cinema projectors based on Christie’s industry-leading RealLaser™ illumination platform. TSR will assist in the adoption of Christie’s latest cinema technology across the burgeoning Indian exhibition market.

Apr 3, 2019 Huaxia Film Initiates Strategic Partnerships to Speed Development and Screening of Advanced-Format Movies to Lead the Film Industry
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Huaxia Film Distribution Co., Ltd. (Huaxia Film), a well-known film distributor in China, today announced at CinemaCon 2019 that it will develop, leverage and promote premium format movies driven by new, advanced configurations, specifically the Cinity Cinema System. Cinity will seamlessly combine related processes and technologies, (e.g. filming, post-production, distribution and projection) that are representative of advanced-format movies, to build a complete industry ecosystem for them.

Apr 1, 2019 Christie RealLaser Projectors Put Cinemaworld’s West Melbourne, Florida Multiplex on Forefront of Technology with RGB Laser Brilliance
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Florida’s Cinemaworld has gained the leading edge in cinema projection and is amazing movie-goers with the ultimate experience in visual entertainment, thanks to the installation of Christie RealLaser™ projection systems at its West Melbourne theater complex.

Apr 1, 2019 Christie Strengthens Global Cinema Team with Hire of Industry Veteran
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, today announced that Scott Freidberg has returned to the organization to evangelize Christie’s industry-leading cinema solutions, most notably its family of RGB pure laser projectors featuring RealLaser™ technology, and Vive Audio solutions.

Mar 28, 2019 Christie Illuminates the Future of Cinema Technology at CinemaCon 2019
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be opening CinemaCon 2019, April 1 – 4 at Caesars Palace with an arsenal of projection and sound innovations, designed to best tell the stories that capture the hearts and minds of audiences worldwide, while adding to the bottom line of the studio and exhibition communities.

Mar 27, 2019 Christie RGB Projectors and Vive Audio Sound Solution Grace the World’s Largest ‘Pure Laser’ Multiplex in Mexico City
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Mexico’s Cinemex has recently opened an impressive cinema complex, featuring RGB pure laser projectors based on Christie RealLaser™ illumination, along with Christie Vive Audio™systems.

Mar 25, 2019 Cinema 21 Increases Investment in Christie RealLaser Technology
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Christie® is pleased to announce that Cinema 21, the largest movie theater chain in Indonesia, is expanding its fleet of RGB pure laser cinema projectors by acquiring a further 100 units of Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination.

Mar 22, 2019 Christie Cinema Asia Appoints New Sales Director for India
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, today announced the appointment of Kanwal Brar as Sales Director – Cinema (India) for Christie Digital Systems India, reporting to Don Shaw, Senior Director of Sales – Digital Cinema, Asia Pacific Region.

Mar 13, 2019 Susie Beiersdorf, Vice President of Sales, Cinema - the Americas, Christie, to Receive Inter-Society’s Ken Mason Award
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Cinema-industry veteran Susie Beiersdorf, Vice President of Sales, Cinema – The Americas, Christie, has been selected as the 2019 recipient of the Ken Mason Inter-Society Award. The Ken Mason Award honors an individual who has made outstanding long-term contributions leading to the overall improvement of the motion picture experience. The announcement was made today by Paul Holliman, President, The Inter-Society for the Enhancement of Cinema Presentation, Inc. Beiersdorf will receive the award at a ceremony held at CinemaCon in Las Vegas on April 4.

Feb 20, 2019 Huayi Brothers Cinemas Selects Christie RealLaser Projectors for its Flagship Multiplex in Shanghai
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Huayi Brothers Cinemas has deployed Christie’s next-generation RealLaser™ cinema projectors at its flagship multiplex in Shanghai.

Feb 8, 2019 Digital Cinema Projection Pioneer Jack Kline Steps Down After 40 Years at Christie
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Christie® has announced that Jack Kline, a pioneer in digital cinema technology and architect of the innovative Virtual Print Fee (VPF) that accelerated the adoption of digital projection in movie theaters and created a revolution in global entertainment, is stepping down as Chairman, President and CEO of Christie after 40 years with the company, effective April 1, 2019.

Jan 25, 2019 Christie RealLaser Delivers Spectacular Colors at Charity Premiere of A Dog’s Way Home in Taipei
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Over a hundred dog owners and their pets from all over Taiwan recently converged on Songshan Cultural and Creative Park for a charity premiere of the Hollywood film, A Dog’s Way Home. It chronicles the heart-warming adventure of Bella, a dog who embarks on an epic 400-mile journey home after she is separated from her beloved human.

Jan 18, 2019 Christie RealLaser Colors First All-Pure Laser Multiplex in Hualien City
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that its next-generation RealLaser™ cinema projectors have been deployed at the newest multiplex on the east coast of Taiwan.
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