Christie® is pleased to announce it has forged a long-term agreement with NEOLUX Cinema Ltda., to become the main point of contact for Christie cinema products in Brazil while also supporting Christie customers in Argentina, Paraguay, and Uruguay. Under this model, NEOLUX Cinema and Christie will work together to ensure that partners, resellers, and distributors can support exhibitors in these regions with access to best-in-class laser projection technology for their cinema auditoriums.
Founded by local industry veterans Ricardo Laporta and Edgar Simoes, NEOLUX Cinema shares Christie’s vision to bring the latest in cinema technology and business innovations, including flexible pricing, customised customer business models, and unparalleled expertise, to the exhibition community in Brazil, Argentina, Paraguay, and Uruguay. As a manufacturer’s representative, NEOLUX Cinema will extend Christie’s reach in this market with Christie cinema products as part of its portfolio offering.
“We are committed to bringing the best technology solutions to cinema exhibitors,” says Laporta, co-managing director, NEOLUX Cinema. “We will represent Christie through our exclusive network of world-class cinema integrator partners, providing our expertise in Christie projection solutions, alongside complementary products from other manufacturers, to create a trusted source for a wide range of leading cinema technology products.”
Edgar Simoes, co-managing director, NEOLUX Cinema, says, “In my experience, Christie projectors are the best in the world for performance, value, and reliability. This transition to the next generation of digital laser projectors is an exciting time for the cinema industry. We are pleased to have chosen Christie products, enabling us to continue providing premium laser projection solutions to the region’s exhibitors.”
Diego Lopez, cinema sales director, Latin America, Christie, states, “NEOLUX Cinema is managed by two of the best-known names in the Brazilian cinema technology market. Their knowledge, relationships, and integrity are second to none in this industry. I look forward to working with them in the future, as exhibitors in Brazil, Argentina, Paraguay, and Uruguay continue to modernise their cinemas by installing Christie RGB pure laser projection technology.”
