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Paris—Mar 30, 2016

Ymagis Group Announces Corporate Rebranding Initiative

Ymagis Group (ISIN: FR0011471291, TICKER: MAGIS), the European specialist in digital technologies for the cinema industry, today announced a complete corporate rebranding initiative effective immediately, and which will be rolled out through the second quarter of 2016. This rebranding encompasses all aspects of the visual identity of each brand as well as the complete revision of the company tagline, mission and vision statement. The company is now structured into three business units with new names and visual identities.
 
“Since its creation in 2007, Ymagis has been a rapidly-growing organization with the acquisition of several digital cinema services companies, including dcinex and Eclair. Our group is constantly expanding its products and services portfolio in addition to introducing our offerings in new markets,” explains Ymagis Group Chief Executive Officer Jean Mizrahi. “This expansion and growth led to the need to re-evaluate not only our visual identity but our brand positioning as a whole. To increase synergies across our divisions, we are streamlining our organizational structure around two compelling names, Eclair and CinemaNext, with the lightning bolt used by Eclair since its foundation in 1907 as a unifying symbol and reminder of the Group’s strong, deep-rooted heritage in the history of cinema - Eclair means ‘lightning’ in French. It is essential to us today that all businesses be recognized by our clients, partners, investors and collaborators through powerful brands and symbols.
 
1. All Exhibitor Services activities will now be operated under the name CinemaNext. CinemaNext’s main office is in Liège (Belgium) with 17 additional offices in the following cities: Düsseldorf, Cuijk, London, Montrouge, Valencia, Athens, Bucharest, Budapest, Casablanca, Istanbul, Lausanne, Lodz, Moscow, Prague, Rome, Vienna and Zagreb.
 
The business unit is divided into four divisions:
  • Equipment Distribution & Maintenance 
  • Software & Manufacturing 
  • NOC Services 
  • Consulting 
The CinemaNext name had been adopted since April 2015 by Ymagis Group’s London-based independent consultancy unit (also known as dcinex Consulting), which advises private equity firms, investment/property developers, real estate companies/owners and cinema exhibitors. The consulting division will be rebranded CinemaNext Consulting.
 
2. All Content Services activities will now be operated under the name Eclair. All of Eclair's, Ymagis’ and dcinex’s domestic and international content activities, including Smartjog Ymagis Logistics, will be united under a single brand, Eclair. Eclair specializes in providing content services to the motion picture and television industries (distributors, producers, sales agents, advertising agencies, television broadcasters, VOD/S-VOD platforms, and video publishers). Eclair’s main office is in Vanves (France) with 10 additional offices in the following cities: Paris, Berlin, Barcelona, London, New York, Liège, Karlsruhe, Strasbourg, Auxerre and Rabat.
 
The business unit is divided into six divisions:
  • Post Production 
  • Theatrical Distribution Services 
  • Digital Distribution Services 
  • Versioning & Accessibility 
  • Restoration 
  • Preservation 
3. The Ymagis trademark remains the parent brand of the holding company and will be used by all VPF and financial services. Headquartered in Paris (France), the Group is managed by an executive committee made up of Jean Mizrahi, Chairman and Chief Executive Officer; Georges Garic, Deputy Chief Executive Officer; Pierre Flamant, Chief Financial Officer; Till Cussmann, Senior Vice President CinemaNext; Christophe Lacroix, Senior Vice President Eclair; and Manel Carreras, Senior Vice President Eclair, Business Development and Studio Relations.
 
“We tasked ourselves with developing a brand identity that speaks to our commitment to quality, technology and vision as a ‘glocal’ partner for the motion picture and television industries,” explains Georges Garic, Deputy Chief Executive Officer. “In doing so, we’ve created a distinct and sophisticated look consistent with our new brand architecture: Eclair is a world-renowned brand that brings with it a lofty history dating back to 1907, only a few years after the birth of the motion picture itself, while CinemaNext shows that our services are future looking. What defines our multinational group and our 675 employees around the world is our ability to offer smart and innovative global solutions to clients and implement them on a local basis.”
 
In addition to its new visual identities, the Group has incorporated the new “Smart Solutions in Action” tagline in its brand executions. Chosen for its ability to encompass the company’s ‘glocal’ positioning and services in a single statement, the new tagline will be a highly-visible component of all branding assets. The Group’s rebranding initiative will impact all aspects of client-facing touchpoints. The brand migration will be rolled out through the summer and will include the launch of the completely redesigned Ymagis.com, Eclair.digital and CinemaNext.digital websites and new product marketing initiatives.
 

 

About Ymagis Group: The Ymagis Group is a leader in advanced digital technology services for the cinema industry. Through CinemaNext and Eclair, the Group provides innovative solutions to movie exhibitors, distributors (feature films & event cinema), producers, right-holders, cinema/TV advertising networks, rights holders, broadcasters, VOD/S-VOD platform operators and video publishers. Ymagis Group Directory page
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More Ymagis Press Releases: Jul 10, 2017 Ymagis Group Announces Agreement with CineStar for Field and Customer Services at 52 Cinema Locations Jun 21, 2017 CinemaNext Announces Technology Licensing Agreement with Adaptive Technologies Group at CineEurope 2017 Jun 21, 2017 Eclair Announces Theatrical Delivery Agreement with Diagonal for Switzerland at CineEurope 2017 Jun 20, 2017 Ymagis Group Announces EclairColor-compliant Barco Projection Systems at CineEurope 2017 Jun 18, 2017 EclairColor HDR Presentations at CineEurope 2017 Jun 15, 2017 Ymagis Group Completes Agreement to Form CinemaNext North America with Texas-based Partner CinTech May 23, 2017 Eclair Announces Agreement with Gaumont for the Restoration of 100 Feature Films Apr 12, 2017 Ymagis Group to Launch Cinemanext North America with Texas-based Partner Cintech Mar 28, 2017 CinemaNext Signs Agreement with French Cinema Circuit Megarama for 15 Screens Equipped with EclairColor Mar 23, 2017 CinemaNext Equips 25 Screens in Germany with EclairColor HDR Technology for 30 March Release of James Gray’s The Lost City of Z Mar 21, 2017 CinemaNext Announces New Premium Format Cinema Concept Sphera at CinemaCon 2017 Mar 20, 2017 Eclair Announces International Launch of EclairPlay Download Platform Connecting Exhibitors & Content Owners Mar 15, 2017 CinemaNext and Eclair to Present New Revolutionary HDR Solution EclairColor at CinemaCon 2017 in Las Vegas Mar 9, 2017 Eclair and Art House Convergence Announce Strategic Partnership for Specialty Film & Event Cinema Distribution Feb 3, 2017 Ymagis Group Announces Re-Release of Damien Chazelle’s LA LA LAND in EclairColor in Berlin & Nuremberg Jan 23, 2017 Ymagis Group Announces Theatrical Release of Damien Chazelle’s LA LA LAND in EclairColor Jan 20, 2017 Ymagis Group Strengthens CinemaNext’s Exhibition Services in Turkey with New Business Partner Omega Cinema Systems Jan 13, 2017 Ymagis Group Concludes Acquisition of Italian Open Sky’s Theatrical Content Delivery Activities Jan 10, 2017 CinemaNext Equips Paris’ Pathé Wepler Cinema with EclairColor Technology for 11 January Release of Lisa Azuelos’ “Dalida” Dec 20, 2016 Ymagis Group Expands CinemaNext Activities in Eastern Europe with Belarusian Partner Kraftwerk More
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