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Paris—Mar 30, 2016

Ymagis Group Announces Corporate Rebranding Initiative

Ymagis Group (ISIN: FR0011471291, TICKER: MAGIS), the European specialist in digital technologies for the cinema industry, today announced a complete corporate rebranding initiative effective immediately, and which will be rolled out through the second quarter of 2016. This rebranding encompasses all aspects of the visual identity of each brand as well as the complete revision of the company tagline, mission and vision statement. The company is now structured into three business units with new names and visual identities.
 
“Since its creation in 2007, Ymagis has been a rapidly-growing organization with the acquisition of several digital cinema services companies, including dcinex and Eclair. Our group is constantly expanding its products and services portfolio in addition to introducing our offerings in new markets,” explains Ymagis Group Chief Executive Officer Jean Mizrahi. “This expansion and growth led to the need to re-evaluate not only our visual identity but our brand positioning as a whole. To increase synergies across our divisions, we are streamlining our organizational structure around two compelling names, Eclair and CinemaNext, with the lightning bolt used by Eclair since its foundation in 1907 as a unifying symbol and reminder of the Group’s strong, deep-rooted heritage in the history of cinema - Eclair means ‘lightning’ in French. It is essential to us today that all businesses be recognized by our clients, partners, investors and collaborators through powerful brands and symbols.
 
1. All Exhibitor Services activities will now be operated under the name CinemaNext. CinemaNext’s main office is in Liège (Belgium) with 17 additional offices in the following cities: Düsseldorf, Cuijk, London, Montrouge, Valencia, Athens, Bucharest, Budapest, Casablanca, Istanbul, Lausanne, Lodz, Moscow, Prague, Rome, Vienna and Zagreb.
 
The business unit is divided into four divisions:
  • Equipment Distribution & Maintenance 
  • Software & Manufacturing 
  • NOC Services 
  • Consulting 
The CinemaNext name had been adopted since April 2015 by Ymagis Group’s London-based independent consultancy unit (also known as dcinex Consulting), which advises private equity firms, investment/property developers, real estate companies/owners and cinema exhibitors. The consulting division will be rebranded CinemaNext Consulting.
 
2. All Content Services activities will now be operated under the name Eclair. All of Eclair's, Ymagis’ and dcinex’s domestic and international content activities, including Smartjog Ymagis Logistics, will be united under a single brand, Eclair. Eclair specializes in providing content services to the motion picture and television industries (distributors, producers, sales agents, advertising agencies, television broadcasters, VOD/S-VOD platforms, and video publishers). Eclair’s main office is in Vanves (France) with 10 additional offices in the following cities: Paris, Berlin, Barcelona, London, New York, Liège, Karlsruhe, Strasbourg, Auxerre and Rabat.
 
The business unit is divided into six divisions:
  • Post Production 
  • Theatrical Distribution Services 
  • Digital Distribution Services 
  • Versioning & Accessibility 
  • Restoration 
  • Preservation 
3. The Ymagis trademark remains the parent brand of the holding company and will be used by all VPF and financial services. Headquartered in Paris (France), the Group is managed by an executive committee made up of Jean Mizrahi, Chairman and Chief Executive Officer; Georges Garic, Deputy Chief Executive Officer; Pierre Flamant, Chief Financial Officer; Till Cussmann, Senior Vice President CinemaNext; Christophe Lacroix, Senior Vice President Eclair; and Manel Carreras, Senior Vice President Eclair, Business Development and Studio Relations.
 
“We tasked ourselves with developing a brand identity that speaks to our commitment to quality, technology and vision as a ‘glocal’ partner for the motion picture and television industries,” explains Georges Garic, Deputy Chief Executive Officer. “In doing so, we’ve created a distinct and sophisticated look consistent with our new brand architecture: Eclair is a world-renowned brand that brings with it a lofty history dating back to 1907, only a few years after the birth of the motion picture itself, while CinemaNext shows that our services are future looking. What defines our multinational group and our 675 employees around the world is our ability to offer smart and innovative global solutions to clients and implement them on a local basis.”
 
In addition to its new visual identities, the Group has incorporated the new “Smart Solutions in Action” tagline in its brand executions. Chosen for its ability to encompass the company’s ‘glocal’ positioning and services in a single statement, the new tagline will be a highly-visible component of all branding assets. The Group’s rebranding initiative will impact all aspects of client-facing touchpoints. The brand migration will be rolled out through the summer and will include the launch of the completely redesigned Ymagis.com, Eclair.digital and CinemaNext.digital websites and new product marketing initiatives.
 

 

About Ymagis Group: The Ymagis Group is a leader in advanced digital technology services for the cinema industry. Through CinemaNext and Eclair, the Group provides innovative solutions to movie exhibitors, distributors (feature films & event cinema), producers, right-holders, cinema/TV advertising networks, rights holders, broadcasters, VOD/S-VOD platform operators and video publishers.


Ymagis Group Directory page
Countries:
France

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More Ymagis News:
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Apr 5, 2018 Eclair Announces Availability of EclairPlay Content Platform in the US, Western Europe & Australia
Mar 7, 2018 CinemaNext Opens New Branch in Dubai, Appoints Francois Inizan as General Manager, Middle East & Africa
Feb 15, 2018 CinemaNext and Ezcaray International Reach Global Cinema Seating Distribution Agreement
Jan 17, 2018 Eclair and German Independent Film Distributors Organization AG Verleih Conclude Three-Year Content e-Delivery Agreement
Jan 15, 2018 Ymagis Group Announces EclairColor HDR License Program for Content Labs and Cinema Integrators
Jan 10, 2018 Ymagis Group Announces Bpifrance Support for EclairColor Deployment in North America
Dec 1, 2017 Ymagis Group Announces New Esport Solution EclairGame and First Agreement with Les Cinémas Gaumont Pathé
Oct 17, 2017 Eclair, Cines Verdi and Diamond Films España Premiere "Cold Skin” Directed by Xavier Gens in EclairColor HDR in Spain
Oct 6, 2017 Hackesche Höfe Kino in Berlin to Become the First Cinema Complex Fully-Equipped with EclairColor HDR Technology
Sep 25, 2017 Ymagis Group Installs its One Hundredth Eclaircolor Screen, the First in the United States
Sep 21, 2017 Ymagis Group Announces Agreement with Nordisk Film Cinemas for Field & Customer Services at 21 Cinema Locations
Sep 13, 2017 Revolutionary EclairColor HDR Cinema Technology To Take Center Stage at 72nd Annual Congrès de la Fédération Nationale des Cinémas Français
Sep 6, 2017 Ymagis Group Announces Agreement with Village Cinemas for Sphera Premium Cinema in Athens
Jul 10, 2017 Ymagis Group Announces Agreement with CineStar for Field and Customer Services at 52 Cinema Locations
Jun 21, 2017 CinemaNext Announces Technology Licensing Agreement with Adaptive Technologies Group at CineEurope 2017
Jun 21, 2017 Eclair Announces Theatrical Delivery Agreement with Diagonal for Switzerland at CineEurope 2017
Jun 20, 2017 Ymagis Group Announces EclairColor-compliant Barco Projection Systems at CineEurope 2017
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