Start/Menu > Find Press Releases >
Refresh this page
San Francisco—May 19, 2016
Google and IMAX Partner to Develop Groundbreaking Virtual Reality Camera
Technology Innovators Join Forces to Raise VR Capture Quality to the Next Level through IMAX Camera and Google's Jump Technology
Google (NASDAQ: GOOG) and IMAX Corporation (NYSE:IMAX) today announced at Google's annual developer conference, Google I/O, that the companies are working to develop a cinema-grade virtual reality (VR) camera - the IMAX® VR camera - to enable today's leading filmmakers and content creators to deliver the highest-quality 3D 360-degree content experiences to audiences worldwide.
IMAX's team of engineers and camera specialists will work with Google to design the new high-resolution cameras from the ground up, leveraging IMAX's best-in-class capture technology that has become an integral tool for today's biggest and most visionary filmmakers including Christopher Nolan, J.J. Abrams, Michael Bay, Anthony and Joe Russo, and Zack Snyder, among others. The camera, which will be built to utilize Jump, a platform for creating and viewing 3D 360 video, will deliver the highest-quality, most-immersive virtual reality content to consumers.
"For nearly 50 years, IMAX has pioneered moving image capture to allow filmmakers to produce the highest resolution images across 2D, 3D, film and digital formats, said IMAX Corp. CEO, Richard L. Gelfond. "Today's partnership with Google takes us into the next frontier of immersive experiences - virtual reality - and we look forward to working with them to provide our filmmaker partners and other content creators with a level of VR capture quality not yet seen in this space. VR marks an exciting area of opportunity for IMAX and we believe this agreement, which enables us to participate in image capture and content creation, is an important first step in our broader VR strategy."
IMAX developed its first 2D 15perf / 65mm film camera in 1976. To this day, it remains the highest-resolution camera in the world - providing approximately 10x more resolution than 35mm film. IMAX has built out a suite of high-end capture devices - including recent developments of a lightweight 3D digital camera as well as a new cutting-edge 2D digital camera developed in partnership with ARRI.
"IMAX is known everywhere for their incredible immersive cinematography and sound, and we're delighted to have them contribute their decades of experience in cameras and content to the Jump platform," said Clay Bavor, VP, Virtual Reality at Google.
IMAX will also provide Google with exclusive access to pre-existing IMAX documentary content for conversion and use with Google's VR technology.
About IMAX Corporation:
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2016, there were 1,215 IMAX theatres (1,107 commercial multiplexes, 16 commercial destinations and 92 institutions) in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page
More IMAX Press Releases:
Apr 26, 2017
PVR Cinemas Doubles its IMAX Footprint with Five-Theatre Agreement in India
Apr 18, 2017
IMAX and Omnijoi Cinemas Expand Partnership in China with 40-Theatre Agreement
Apr 11, 2017
IMAX Signs Agreement with AMC Entertainment for 25 New IMAX® Theatres at Odeon Cinemas Group and Nordic Cinema Group Locations; Marking Largest European Agreement in IMAX History
Feb 27, 2017
Bona Film Group Makes Significant IMAX Commitment with 30-Theatre Agreement in China
Dec 1, 2016
Shanghai Film Corporation Adds Three New IMAX® Theatres to Circuit in China
Nov 10, 2016
IMAX Completes First Phase of $50 Million Virtual Reality Fund That Will Finance New High-Quality, Immersive VR Content
Oct 13, 2016
IMAX Signs Largest Agreement in France with Five-Theatre Deal with Les Cinémas Gaumont Pathé
Oct 11, 2016
IMAX and Odeon & UCI Cinemas to Launch First IMAX VR™ Centre in Europe
Aug 2, 2016
Wanda to Add 150 IMAX® Theatres in Landmark Deal; Largest Agreement in IMAX History
Jul 12, 2016
Ster-Kinekor Expands Imax Footprint with Three-Theatre Agreement in South Africa
Jun 22, 2016
IMAX and AMC Theatres® Sign 25-Theatre Deal
Jun 22, 2016
IMAX and Cineworld Group Plc Sign Five-Theatre Agreement
Jun 13, 2016
IMAX and Sichuan Lumière Pavilions Company Ltd. Sign 10-Theatre Full Revenue Share Agreement in China
May 12, 2016
IMAX Signs 40-Theatre Full Revenue Share Agreement with Guangzhou Jinyi Media Corporation in China
Apr 13, 2016
IMAX Signs 10-Theatre Deal in China with Shanghai Aurora Movie Co., Ltd.
Apr 5, 2016
IMAX Signs Largest Deal in India: Five-Theatre Agreement with Inox Leisure Ltd.
Feb 22, 2016
Pathé and IMAX® Sign Five-Theatre Agreement in France and Switzerland
Feb 11, 2016
T-Joy Co. Ltd. Enters IMAX Business in Japan with Two-Theatre Agreement
Feb 4, 2016
IMAX's Middle East Signings Momentum Continues with Two-Theatre Agreement in UAE
©Copyright 2003 - 2017
. All rights reserved.