Find Companies:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Digital Cinema Technology Nov. 21, 2017
Register & Log in
Sponsors

RSS News
RSS Info About RSS

Member
logo
logo
logo
logo
logo

# 1939 Baird

Skip Navigation LinksStart/Menu > Find Press Releases > Refresh this page
San Francisco—May 19, 2016

Google and IMAX Partner to Develop Groundbreaking Virtual Reality Camera

Technology Innovators Join Forces to Raise VR Capture Quality to the Next Level through IMAX Camera and Google's Jump Technology
Google (NASDAQ: GOOG) and IMAX Corporation (NYSE:IMAX) today announced at Google's  annual developer conference, Google I/O, that the companies are working to develop a cinema-grade virtual reality (VR) camera - the IMAX® VR camera - to enable today's leading filmmakers and content creators to deliver the highest-quality 3D 360-degree content experiences to audiences worldwide.

IMAX's team of engineers and camera specialists will work with Google to design the new high-resolution cameras from the ground up, leveraging IMAX's best-in-class capture technology that has become an integral tool for today's biggest and most visionary filmmakers including Christopher Nolan, J.J. Abrams, Michael Bay, Anthony and Joe Russo, and Zack Snyder, among others. The camera, which will be built to utilize Jump, a platform for creating and viewing 3D 360 video, will deliver the highest-quality, most-immersive virtual reality content to consumers.
 
"For nearly 50 years, IMAX has pioneered moving image capture to allow filmmakers to produce the highest resolution images across 2D, 3D, film and digital formats, said IMAX Corp. CEO, Richard L. Gelfond.  "Today's partnership with Google takes us into the next frontier of immersive experiences - virtual reality - and we look forward to working with them to provide our filmmaker partners and other content creators with a level of VR capture quality not yet seen in this space. VR marks an exciting area of opportunity for IMAX and we believe this agreement, which enables us to participate in image capture and content creation, is an important first step in our broader VR strategy."
 
IMAX developed its first 2D 15perf / 65mm film camera in 1976. To this day, it remains the highest-resolution camera in the world - providing approximately 10x more resolution than 35mm film. IMAX has built out a suite of high-end capture devices - including recent developments of a lightweight 3D digital camera as well as a new cutting-edge 2D digital camera developed in partnership with ARRI.
 
"IMAX is known everywhere for their incredible immersive cinematography and sound, and we're delighted to have them contribute their decades of experience in cameras and content to the Jump platform," said Clay Bavor, VP, Virtual Reality at Google.
 
IMAX will also provide Google with exclusive access to pre-existing IMAX documentary content for conversion and use with Google's VR technology.

About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2016, there were 1,215 IMAX theatres (1,107 commercial multiplexes, 16 commercial destinations and 92 institutions) in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page
Similar Press Releases Search for press releases
Learn More About:
Countries: United States More

Share this page:
More IMAX Press Releases: Sep 26, 2017 Dadi Cinema Enters IMAX Business with Five-Theatre Agreement in China Sep 12, 2017 Malco Theatres Enters IMAX Business with Two-Theatre Agreement in the U.S. Aug 24, 2017 IMAX and Cineplex Expand Partnership, Adding Two Auditoriums and IMAX VR Centre in Canada Jul 18, 2017 IMAX Signs Seven-Theatre Agreement with Shanghai Bestar Cinemas in China May 24, 2017 IMAX Continues Rapid Expansion with Les Cinémas Gaumont Pathé in Europe; Signs an Additional Six-Theatre Agreement for the Group’s Top-Performing Locations in France and Holland Apr 26, 2017 PVR Cinemas Doubles its IMAX Footprint with Five-Theatre Agreement in India Apr 18, 2017 IMAX and Omnijoi Cinemas Expand Partnership in China with 40-Theatre Agreement Apr 11, 2017 IMAX Signs Agreement with AMC Entertainment for 25 New IMAX® Theatres at Odeon Cinemas Group and Nordic Cinema Group Locations; Marking Largest European Agreement in IMAX History Feb 27, 2017 Bona Film Group Makes Significant IMAX Commitment with 30-Theatre Agreement in China Dec 1, 2016 Shanghai Film Corporation Adds Three New IMAX® Theatres to Circuit in China Nov 10, 2016 IMAX Completes First Phase of $50 Million Virtual Reality Fund That Will Finance New High-Quality, Immersive VR Content Oct 13, 2016 IMAX Signs Largest Agreement in France with Five-Theatre Deal with Les Cinémas Gaumont Pathé Oct 11, 2016 IMAX and Odeon & UCI Cinemas to Launch First IMAX VR™ Centre in Europe Aug 2, 2016 Wanda to Add 150 IMAX® Theatres in Landmark Deal; Largest Agreement in IMAX History Jul 12, 2016 Ster-Kinekor Expands Imax Footprint with Three-Theatre Agreement in South Africa Jun 22, 2016 IMAX and AMC Theatres® Sign 25-Theatre Deal Jun 22, 2016 IMAX and Cineworld Group Plc Sign Five-Theatre Agreement Jun 13, 2016 IMAX and Sichuan Lumière Pavilions Company Ltd. Sign 10-Theatre Full Revenue Share Agreement in China May 12, 2016 IMAX Signs 40-Theatre Full Revenue Share Agreement with Guangzhou Jinyi Media Corporation in China More
©Copyright 2003 - 2017 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
banner