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Basingstoke—Jun 23, 2016

Sony 4K Projectors Star at VUE Entertainment’s Latest Multiplex Opening

Flagship 9-screen site reaffirms leading operator’s commitment to best picture quality and low running costs with Sony Digital Cinema 4K
Vue Entertainment has further expanded its 4K footprint, installing Sony Digital Cinema 4K projection systems at the UK operator’s 85th major multiplex opening.
The nine-screen complex is a major draw for visitors to The Oval, a 28,000 sq m flagship retail and leisure complex in the market town of Darlington in England’s North East.
Vue has installed a SRX-R515DS dual projection system that delivers 30,000 lumen brightness levels – ideal for presentation in 3D or 2D on Premium Large Format (PLF) screens. Its efficient, low-maintenance HPM multi-lamp array gives highly affordable running costs, compared with Xenon-based projection lamps, making this a highly attractive choice. Five SRX-R515P and three SRX-R510P projectors individually equip other screens in the multiplex, all offering peerless 4K picture quality and industry-leading 8000:1 average contrast ratio. They’re complemented by three Sony Digital Cinema 3D systems and Sony’s Theatre Management System that streamlines content ingest and management of show playlists.
In addition to supply and installation of all systems, Sony Digital Cinema 4K is providing maintenance and technical support to Vue under terms of the agreement.
“We carefully explored all our projection options at The Oval, and laser was obviously a serious consideration for us”, notes Kevin Styles, UK & Ireland MD, Vue Entertainment. “But as we carefully assessed the market, it only strengthened our belief that no other commercial projection system currently comes close to the Sony 4K in terms of picture quality or reliability of running costs. We’ve always been committed to giving audiences the best possible entertainment experience and our choice of Sony 4K once again assures us of this delivery”.
Vue Entertainment’s relationship with Sony Digital Cinema 4K is long standing, with the operator already standardised on Sony 4K projection across its UK and Ireland estate and Germany and Denmark.
Vue Entertainment has also played a ground-breaking role in stretching the creative and technical potential of 4K Event Cinema. In 2015, the trail-blazing operator confirmed its partnership with Sony Digital Cinema 4K to screen a series of three major stage productions by National Theatre Live, captured with Sony 4K cameras and screened at selected Vue sites. Two years previously, selected matches of the summer’s 2014 FIFA World Cup™ were screened in Sony Digital Cinema 4K at Vue’s prestigious Westfield multiplex in London.
“Vue is without question one of Europe’s most technically innovative and customer-focused cinema operators. It is great Sony has been such a long term partner, delivering solutions that time and again provide the picture quality demanded and at an affordable price. We’re delighted to partner with Vue to be able to bring the Sony 4K experience to customers up in Darlington” ends Tim Potter, Business Development Manager, Sony Digital Cinema 4K. 

Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Vue Entertainment Holdings: Vue Entertainment is part of Vue International - one of the world's leading cinema operators, managing the most respected brands in major European markets and Taiwan, spanning ten countries, 211 sites and 1,875 screens.   
Committed to continued growth and development of its premium entertainment ‘big screen’ experience, Vue delivers the best choice of content, combined with the best technology in the best environment.   
Vue has 85 state of the art cinemas throughout the UK and Ireland, with 813 screens where Vue project every film in Sony Digital Cinema 4K for ultra high definition pictures with four times more detail.  Vue cinemas offer a range of content, in addition to highly anticipated blockbusters, with event cinema titles including opera, ballet, musicals, national theatre, live streaming of sporting events and concerts through to hosting Gaming championships and dedicating multiple screens to eGaming arenas.   
Vue was founded in the UK following the acquisition of the Warner Village Cinemas in 2003 and is part of the largest cinema group in Europe, Vue International. 
Vue Entertainment Holdings Directory page
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