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Basingstoke, U.K.—Apr 4, 2017

Vue International Upgrades its Largest Screens- Now A Full Sony 4K Estate Achieving the Next Level in Premium Cinema Experience

Vue International has expanded its investment in Sony Digital Cinema 4K projection systems to deliver the next level of premium cinema experience.
 
After standardising its portfolio on Sony 4K, Vue has now upgraded the remaining DLP (Digital Light Processing) projectors across its estate in the UK, Ireland and Germany (CinemaxX), installing 44 Sony SRX-R515DS dual projection systems.
 
Each system delivers superb picture quality, thanks to 30,000 lumen brightness levels and an industry-leading 8000:1 average contrast ratio – ideal for presentation in 3D or 2D on Premium Large Format (PLF) screens. The efficient, low-maintenance HPM multi-lamp (High Pressure Mercury) array also provides highly affordable running costs, substantially lower lamp replacement rates, and increased reliability. Unlike Xenon sources, the lamps provide consistent performance, meaning that even if one lamp blows, the screening is not disturbed.
 
“We’ve always been committed to giving audiences the best possible entertainment experience and our choice of Sony 4K has been a huge success to date” notes Kevin Styles, UK & Ireland MD, Vue Entertainment. “We wanted to expand this cinema experience across our portfolio and provide one standard for Vue and CinemaxX engineers to work with. We’re excited that all our viewers now have the opportunity to enjoy the ultimate cinema experience, thanks to Sony 4K.”
 
Vue International’s relationship with Sony Digital Cinema 4K is long standing, with the operator already standardised on Sony 4K projection across its UK and Ireland estate, as well as Germany and Denmark.
 
“Vue is without question one of Europe’s most technically innovative and customer-focused cinema operators,” comments Tim Potter, Business Development Manager, Sony Digital Cinema 4K. “We’re thrilled to take our partnership to the next level and deliver solutions that time and again provide the picture quality demanded by passionate cinema-goers, all at an affordable price. We’re proud that our SRX-R515DS models satisfy today’s market needs in spades, trumping unproven laser solutions.” 
 
The big-screen PLF experience is a hugely important driver in today’s fast-evolving exhibition market” states David McIntosh, Vice President, Sony Digital Cinema 4K Solutions for Europe and the Americas. “More and more customers are coming to us with the same question – ‘how can I get the very best 4K pictures on my largest screens, with proven technology and at a sensible price?’ Our double stack 4K install means with Sony, bigger really is better!”.


Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Vue Entertainment Holdings: Vue Entertainment is part of Vue International - one of the world's leading cinema operators, managing the most respected brands in major European markets and Taiwan, spanning ten countries, 211 sites and 1,875 screens.   
  
Committed to continued growth and development of its premium entertainment ‘big screen’ experience, Vue delivers the best choice of content, combined with the best technology in the best environment.   
  
Vue has 85 state of the art cinemas throughout the UK and Ireland, with 813 screens where Vue project every film in Sony Digital Cinema 4K for ultra high definition pictures with four times more detail.  Vue cinemas offer a range of content, in addition to highly anticipated blockbusters, with event cinema titles including opera, ballet, musicals, national theatre, live streaming of sporting events and concerts through to hosting Gaming championships and dedicating multiple screens to eGaming arenas.   
  
Vue was founded in the UK following the acquisition of the Warner Village Cinemas in 2003 and is part of the largest cinema group in Europe, Vue International. 
 
Vue Entertainment Holdings Directory page
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