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Basingstoke, UK—Jun 14, 2017

For Future Presentation: Experience Next-Generation Technology with Sony at CineEurope

HDR-ready 4K laser phosphor projector and Crystal LED display solution demonstrated at Europe’s leading cinema trade show
Sony Digital Cinema 4K returns to CineEurope with an exciting display of how next-generation movie presentation could look. Join us from 20-22 June at the CCIB in Barcelona, where we’re previewing a brand new HDR-ready projector using a long-lasting phosphor laser light source to present spectacular 4K images.

Pricing and availability for the new 4K laser phosphor projector are yet to be confirmed. Demonstrations are being held hourly by invitation, during tradeshow hours from Tuesday 20 June to Thursday 22 June. 
All audio solutions for the Sony laser demonstrations during CineEurope are being kindly provided by Alcons Audio 
Cinema without projectors: Crystal LED display hints at a boothless future 
Sony Digital Cinema 4K is also inviting CineEurope delegates to project themselves into the future. Our high-contrast Crystal LED display system gives an exciting hint of the possibilities for next-generation cinematic exhibition. 
The revolutionary solution uses individual display modules that can be seamlessly ‘tiled’ with no visible gaps or borders. This allows creation of a huge, totally flat screen with virtually unlimited dimensions and aspect ratio to suit any size of auditorium. 
Sony’s groundbreaking Crystal LED technology allows ‘projector-free’ images of extraordinary clarity, with enormous colour range and contrast, plus impressive brightness and ultra-fast response time. A matrix of minute surface-mounted LEDs achieves an extremely high contrast ratio, whether the display’s being viewed in light or dark environments. Totally eliminating the need for a projection booth, exhibitors can make improved use of their existing real estate or open screens in hitherto unsuitable spaces. And with a virtually 180 degree viewing angle, patrons can enjoy an uncompromised movie experience from every seat in the house. 
“At Sony we’ve always had a clear picture how digital cinema is meant to be”, says David McIntosh, Vice President, Sony Digital Cinema 4K Solutions for Europe and the Americas. 
“Right from our introduction of the world’s first DCI-compliant 4K projector, Sony innovation has always been driven by a very clear goal – ultimate picture quality and even more unforgettable experiences for audiences. And at CineEurope this year we’re giving a taste of what tomorrow might look like for cinema owners.” 

Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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