Sony Digital Cinema 4K
returns to CineEurope with an exciting
display of how next-generation movie presentation could look.
us from 20-22 June at the CCIB in Barcelona, where we’re previewing a brand new
HDR-ready projector using a long-lasting phosphor laser
light source to present spectacular 4K images.
and availability for the new 4K laser phosphor projector are yet to be
confirmed. Demonstrations are being held hourly by invitation, during tradeshow
hours from Tuesday 20 June to Thursday 22 June.
audio solutions for the Sony laser demonstrations during CineEurope are being
kindly provided by Alcons Audio
Cinema without projectors: Crystal LED display hints
at a boothless future
Sony Digital Cinema 4K is also inviting
CineEurope delegates to project themselves into the future. Our high-contrast Crystal LED
display system gives an exciting
hint of the possibilities for next-generation cinematic exhibition.
The revolutionary solution uses individual
display modules that can be seamlessly ‘tiled’ with no visible gaps or borders.
This allows creation of a huge, totally flat screen with virtually unlimited
dimensions and aspect ratio to suit any size of auditorium.
Sony’s groundbreaking Crystal LED
technology allows ‘projector-free’ images of extraordinary clarity, with
enormous colour range and contrast, plus impressive brightness and ultra-fast
response time. A matrix of minute surface-mounted LEDs achieves an extremely
high contrast ratio, whether the display’s being viewed in light or dark
environments. Totally eliminating the need for a projection booth, exhibitors
can make improved use of their existing real estate or open screens in hitherto
unsuitable spaces. And with a virtually 180 degree viewing angle, patrons can
enjoy an uncompromised movie experience from every seat in the house.
“At Sony we’ve always had a clear picture
how digital cinema is meant to be”, says David McIntosh, Vice President, Sony
Digital Cinema 4K Solutions for Europe and the Americas.
“Right from our introduction of the
world’s first DCI-compliant 4K projector, Sony innovation has always been
driven by a very clear goal – ultimate picture quality and even more
unforgettable experiences for audiences. And at CineEurope this year we’re
giving a taste of what tomorrow might look like for cinema owners.”