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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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CinemaCon, Las Vegas—Apr 25, 2018

Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors

Planned Roll-out of 30 SRX-R815P Models sets them apart in a Competitive Market
We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.  With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal. 
 
“Houston is becoming a very competitive market, not only with traditional theaters but also dine-in theaters now,” he said. “We need to make sure that with any dine-in theater we open going forward, we're doing whatever we can to differentiate ourselves. This gives us a true competitive advantage.” 
 
A Sony 4K customer since 2012, Star Cinema Grill are familiar with the benefits a projection upgrade can bring. 
 
“When we first went from film to digital many years ago, we immediately saw we were delivering a much more consistent presentation, no scratches, nothing out of frame,” Ostrow said. “There was a noticeable difference, from the guest perspective and on the business side. We didn't have to have projectionists dealing with brain wraps and interlocks, and prints getting thrown off platters, everything that used to happen with thirty-fives. Digital created a much better experience for everybody, and now even more so with laser technology.” 
 
The importance of that experience is heightened now as exhibitors are competing to attract consumers who have more high-quality entertainment options available to them. 
 
“In the dine-in world, the technology side hasn't been as important because we had the advantage of just offering a different experience than traditional theaters,” Ostrow said. “But now that more and more dine-in theaters are opening, we can't rely on that to be the only differentiator anymore. That's why we do whatever we can to always stay ahead of the curve, and these laser projectors are a next step in that evolution.” 
 
The College Station location will be outfitted with nine laser projectors, with the rest planned for Richmond and Spring, Texas, facilities through the first half of 2019. 
 
Ostrow sees a combination of benefits resulting from this technology upgrade, from increased traffic and a better overall customer experience to real quantifiable cost savings. 
 
“From a business and operation standpoint, we hope for ease of use and not having to maintain the bulbs,” he said. “From the guest experience side, this roll-out will result in better picture quality, which leads to a better guest experience, which makes people choose our facility over a competing dine-in facility that doesn't have this technology.” 
 
The Star Cinema Grill team is confident the new projectors will make as much of a difference behind the scenes as they will in the auditoriums. 
 
 “What’s attractive about the Sony systems is they are all-in-one installations,” said John Walsh, Vice President, Star Cinema Grill. “With other brands, you need a different server, and other separate components. With the Sony systems, everything is the same at every location. They’re built in a way that they’re easy to operate, so our theater teams can focus on taking care of the guests and not worrying about the projectors.” 
 
Maintaining that customer focus has been a key theme for Star Cinema Grill throughout its seven-year relationship with Sony. “We're comfortable with the technology, it’s been reliable for us,” he said. “All brands have their unique characteristics, but one of the main reasons we went with Sony, is our long-term relationship with their team.” 
 
Star Cinema Grill is a privately held Houston-based company, focused on growth through new construction as well as acquisitions and new brand development. Star Cinema Grill has become Houston’s largest dine-in theater group with seven locations in addition to other brands including District Theatres and Hollywood Palms Cinema.  The chain is continuously updating its portfolio through remodels and new store openings.  Star Cinema Grill has grown aggressively over the past two years and plans to continue their expansion throughout the greater Houston area, as well as other markets including Dallas, Austin, San Antonio and Chicago.  Learn more at www.starcinemagrill.net.
 
 
 
 


Sony Digital Cinema Contacts:
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Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Star Cinema Grill: Star Cinema Grill is a privately held Houston based dine-in-theatre concept that offers guests first run film releases, an extensive menu, and a full-service bar with a wide selection of beer, wine and spirits. Star Cinema Grill is Houston’s largest dine-in theatre group with nine locations with plans to continue expansion throughout the greater Houston area as well as other markets including Dallas, Austin, San Antonio and Chicago. The cinema’s constant mission is to provide every guest with an unforgettable experience through unmatched hospitality, the highest quality food and beverages, and a high-tech, state-of-the-art presentation. Star Cinema Grill Directory page

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More Sony Digital Cinema News:
Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
Sony Digital Cinema Logo
Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.


Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
Sony Digital Cinema Logo
Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.
More Star Cinema Grill News:
Jun 27, 2019 Moving iMage Technologies Announces Installation of the First Samsung Onyx in the US
Moving iMage Technologies Logo
Moving iMage Technologies (MIT), a leading manufacturer, distributor, and integrator in the cinema exhibition industry, announces we have installed the first commercial Samsung Onyx Direct View LED Cinema Screen in the US.    The installation was completed for dine-in theater chain Star Cinema Grill in their brand new Richmond, Texas location. 

Jun 18, 2019 Samsung Enhances the Moviegoing Experience with Largest-Ever Onyx Cinema LED Screen Installation in the U.S.
Apr 1, 2019 Samsung Continues to Redefine the Movie Theatre Experience with Onyx Cinema LED Screen Expansion in the U.S. & Globally

Oct 18, 2012 Star Cinema Grill Enhances Their Movie Theaters With Addition of Sony 4K Digital Cinema Technology
Sony Digital Cinema Logo
Star Cinema Grill is adding a new dimension to its full-service movie theater concept: Sony 4K Digital Cinema technology. The Houston-based, family-owned-and-operated exhibitor recently equipped all 21 screens across its three Texas locations with 4K projection, now providing their customers the highest-quality movie-viewing experience.
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