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Basingstoke, U.K.—Sep 18, 2017

Seeing the future: Sony Digital Cinema shows 4K Crystal LED display at Deauville

Europe’s first 4K cinematic demonstration of ground-breaking ‘no projector’ direct view screen technology – plus first laser launch and more French sales successes
Sony Digital Cinema 4K offers delegates a glimpse of the future at the 72ème Congrès de la Fédération Nationale des Cinémas Français in Deauville from 25-28 September. 
 
For the first time in France, we’re demonstrating Sony’s ground-breaking Crystal LED direct view display technology, presenting movie content in true 4K resolution on a display measuring 4.8 x 2.7 metres. 
 
An appealing ‘no projector’ option for tomorrow’s high-tier cinema operators, Crystal LED employs an array of high-brightness display modules. These can be tiled seamlessly to create an ultra-large flat screen of any proportions, with no visible gaps between modules. Very high contrast and huge colour range are complemented by a very wide viewing angle. 
 
“While Crystal LED isn’t yet a commercialised product, it gives an exciting flavour of the options for tomorrow’s exhibitors”, says Enrico Ferrari, Regional Sales Head, Central Eastern & Southern Europe Theatre Solutions for Sony Digital Cinema. 
 
“Today, exhibitors have an unprecedented choice of lamp- and laser- based solutions for presentation in any size of theatre. Looking further ahead, that choice will get wider still with Crystal LED. This will allow exhibitors to pick the optimum blend of technologies to suit their operational and commercial needs.”
4K Crystal LED demonstrations take place in the Goélette Room throughout the Congress, with audio solutions kindly provided by Alcons Audio. 
 
First laser projector launches – high contrast SRX-R800 Series
Officially announced last month, the eagerly-awaited SRX-R800 Series is Sony’s first digital cinema projection system that combines latest-generation native 4K SXRD technology with a long-lasting laser light source. Achieving an extremely high average contrast ratio of 10,000:1, the DCI-compliant SRX-R800 Series is an appealing choice for delivering HDR content. 
 
Ideal for small and medium sized auditoriums, the SRX-R810P and SRX-R815P are rated at 7,500 lumens and 15,000 lumens respectively. For larger theatres, the 15,000 lumen SRX‑R810DS dual projection system is partnered by the SRX-R815DS with an impressive 30,000 lumen output – plenty for 4K presentation in 2D or 3D on Premium Large Format screens[1]
 
Further French cinema sales success
The number of French exhibitors committing to Sony Digital Cinema 4K continues to grow. Under construction at Royan on the Atlantic coast, the brand-new Le Lido multiplex has purchased six HDR-ready R500 Series projection systems. High-contrast Sony SRX-R515DS and SRX-R510DS dual projection systems feature in Le Lido’s two Premium Large Format (PLF) screens.  They’re complemented in four other auditoria by a further SRX-R515P plus a trio of SRX-R510P projectors. All projectors are being supplied to Le Lido with installation and support by cinema technology specialist ADDE.
 
In another significant customer win, French dealer CinemaNext is equipping around 15 Mégarama screens with Sony R500 series 4K projection systems. The sale includes France’s first ‘quadruple stack’ system, consisting of four SRX-R515P projectors configured to deliver a spectacular 60,000 lumen light output.

[1] In Europe two models will be released – the SRX-R815P and SRX-815DS

Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site

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More Sony Digital Cinema News:
Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
Dec 22, 2017 Double Debut: German Screens Install Europe’s First Sony 4K Laser Projector

Sep 6, 2017 Sony Unveils VENICE, Its First 36x24mm Full-Frame Digital Motion Picture Camera System
Aug 14, 2017 Sony Launches First HDR-Ready 4K Laser Digital Cinema Projectors with High Contrast Ratio of 10,000:1
Jul 18, 2017 Bigger bombshell: Atomic Blonde Premieres Projected in Sony 4K
Jun 21, 2017 Hawk-Eye Takes Flight into Arts Production, with Charlie Parker’s Yardbird at Hackney Empire
Jun 19, 2017 Damien Weissenburger projects Sony Digital Cinema 4K into the future
Jun 19, 2017 Sony Brings the Best 4K Images to the Biggest Screens with the Launch of FINITY
Jun 14, 2017 For Future Presentation: Experience Next-Generation Technology with Sony at CineEurope
Apr 4, 2017 Vue International Upgrades its Largest Screens- Now A Full Sony 4K Estate Achieving the Next Level in Premium Cinema Experience
Mar 27, 2017 Thinking Big: Alamo Drafthouse selects yet another Sony SRX-R515DS for new PLF screen in Virginia
Mar 27, 2017 Ready for High Dynamic Range – Sony projectors give a spectacular HDR experience at CinemaCon
Mar 20, 2017 Sony Demonstrates 4K RGB Laser Projector Prototype at CinemaCon
Jan 23, 2017 Mars Cinema opt Again for Sony 4K Digital Cinema
Oct 12, 2016 Aqualon Cinemas Captivates its Viewers with the Installation of New Sony 4K Projectors
Sep 16, 2016 Sony Names Kevin O’Connor Director of Simulation and Entertainment Group
Jun 23, 2016 Sony 4K Projectors Star at VUE Entertainment’s Latest Multiplex Opening
Jun 22, 2016 Sony Digital Cinema 4K and MPS Agree Proposed Integration of the New OnCinema Platform with Sony Theatre Management Systems
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