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Brussels—Nov 20, 2003

Belgium Rules OK!

In a spectacular example of Belgium’s unique position in the new age of Digital Cinema, Barco has received an order to provide 10 Digital Cinema projectors to Kinepolis, Belgium’s leading Cinema group.

The order, confirming Kinepolis’s reputation as one of the worlds most technologically innovative cinema companies also, at a stroke, places them amongst the industry’s top chains in terms of digital deployment.

In further proof of Belgium’s predominance in this new, high tech, age of Digital Cinema however Barco is installing its projectors alongside servers from EVS Digital Cinema (located in Liege) to screen the latest Hollywood digital movie blockbusters, plus in future perhaps also HDTV sports and entertainment content provided by the Belgian Euro1080 broadcast company.
In addition, through a pioneering arrangement with Screenvision, Europe’s largest cinema advertising contractor, Kinepolis is now also uniquely placed to display reference quality digital cinema advertising.

“With this important move into the digital era the Kinepolis Group confirms its reputation as a pioneer who uses technological innovation to continuously improve the quality experience for the movie loving Patron. As such we at Barco are proud to be associated with Kinepolis' said Sjoerd De Clerck, Managing Director Barco Digital Cinema”

The agreement with Barco Digital Cinema which see’s ten of its D-Cine Premiere projectors installed in eight theaters throughout Belgium, also includes the provision of the Barco ‘Alternative Content’ input processors (ACSAR) to enable connection to any source, prerecorded or live, and thus make Kinepolis ready for any future development of its digital screening program.

Recognizing that even before the recommendations for the mass implementation of Digital Cinema are finalized the technical quality of digital projection is a fact Bob Claeys, International Sound and Projector Director of the Kinepolis group adds that “ the Exhibitor will benefit most only if he takes full advantage of the new screening opportunities that digital technology offers. Kinepolis decided not to wait any longer and is particularly delighted to be working with Belgian partners on this project”

At the time of writing Kinepolis has already used the digital projectors for a highly successful screening of a popular Belgian children’s movie, ‘Plop en de Toverstaf’, shot in HDTV and will open NEMO digitally on November 26 in its digital theatres in Antwerp, Brussels, Hasselt, Rocourt and Gent.

Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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