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# 1962 Eidophor

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Los Angeles and London—Feb 23, 2009

Vue Entertainment and RealD Announce Exclusive Digital 3D Partnership

Market-Leading RealD 3D Cinema System to be Installed in 200 Vue Screens
Vue Entertainment, the UK’s leading developer and operator of state-of-the-art multiplex cinemas, and RealD, the world’s leading outfitter of 3D-enabled theatres, announced today that Vue Entertainment will add 200 RealD 3D screens to its circuit. 
 
The rollout of RealD 3D-enabled screens has already begun with an installation at Vue’s flagship location in Leicester Square.  Additional RealD systems are ready for installation immediately as new screens are added monthly at Vue cinemas.
 
“Vue prides itself on providing the most compelling cinema experience available and RealD 3D will give our audience a new and exciting way to experience movies,” said Tim Richards, CEO of Vue Entertainment.  “RealD 3D is the market-leading choice for its remarkable track record of providing a superior viewing experience, something we can’t wait to bring to our many locations across the UK.”
 
“We’re thrilled to be partnering with Vue to bring tens of millions of moviegoers the unmatched RealD 3D experience,” said Michael V. Lewis, chairman and CEO of RealD.  “This alliance with the UK’s leading exhibitor furthers RealD as the market-leader in the UK and is a reflection of our continued expansion across Europe.”
 
RealD’s next-generation 3D technology is deployed across the world’s largest 3D platform in 34 countries with over 1,700 screens today and an additional nearly 6,000 screens under contract.  Bob Mayson, RealD Europe Ltd. managing director and head of the company’s recently opened European headquarters, added, “With a packed slate of upcoming films being released in RealD 3D, we’re delighted to be working with Vue Entertainment to bring this global entertainment phenomenon to their circuit.”
 
Vue has 62 cinemas with 607screens and 134,413 seats which attract over 32 million customers a year. The company is the largest operator of modern multiplex cinemas in the country. It is also the market leader in the critical London market and has the second largest market share in terms of box office in the UK.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Vue Entertainment Holdings: Vue Entertainment (Vue) is a leader in the premium entertainment cinema sector in the UK.   Committed to continued growth and development of its premium entertainment ‘big screen’ experience, Vue delivers the best choice of content, combined with the best technology in the best environment.   Vue has 85 state of the art cinemas throughout the UK and Ireland, with 813 screens where Vue project every film in Sony Digital Cinema 4K for ultra high definition pictures with four times more detail. Vue cinemas offer a range of content, in addition to highly anticipated blockbusters, with event cinema titles including opera, ballet, musicals, national theatre, live streaming of sporting events and concerts through to hosting Gaming championships and dedicating multiple screens to eGaming arenas.   Vue was founded in the UK following the acquisition of the Warner Village Cinemas in 2003 and is part of the largest cinema group in Europe, Vue International. Vue Entertainment Holdings Directory page
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