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# 1963 Dalto

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Thurles, Co. Tipperary, Ireland—Jun 9, 2004

Avica Announces Opening of European Operations Headquartered in Thurles, Co. Tipperary

Digital cinema technology and services leader, Avica Technology Corporation, formally announced the opening of its European operations headquarters today in Thurles, Co. Tipperary.

From this new location and via its Avica Europe subsidiary, Avica will conduct additional software development efforts to support the Avica FilmStore™ family of products for the preparation, distribution and screening of Digital Cinema content. Avica’s industry-leading suite of software complies with requirements set forth by the major Hollywood studios and has been used for over 90,000 digital cinema screenings worldwide including recent international blockbusters Shrek II and The Day after Tomorrow.

“Based on our experience in the US and Asian markets,” said Nicholas Clay, Avica’s Chairman and CEO, “we believe Europe offers tremendous potential for Digital Cinema. In recent months, distributors and exhibitors throughout Europe have indicated strong interest in the benefits from digital distribution and screening of Digital Cinema content. With the commitment of distributors to make digital content available and exhibitors to screen this content, we believe there is a significant opportunity to roll out Digital Cinema systems in Europe and fully support ventures such as the UK Film Council’s ‘Digital Screen Network’.”

Avica Europe will also include an operations centre for the management of Digital Cinema content.

Clay reports that Avica chose the location of its European operations based on the availability of a highly skilled, technology-focused workforce, especially from the nearby Tipperary Institute. He added that the support of local and national governments for new technology companies as well as the favourable general business climate of the region make Thurles an attractive location for Avica. The office will be located in the Shannon Development Tipperary Technology Park, which is a part of Shannon Development Knowledge Network.

Further, Avica’s FilmStore suite of products include Dell enterprise servers as a core technology component. Clay said that the opportunity to locate closely to Dell’s European manufacturing facility was an added attraction in Avica’s decision.
About Avica Technology Corporation : Avica is a leading provider of technologies and services for Digital Cinema post-production, distribution and exhibition. Avica's FilmStoreTM family of products handles content delivery and presentation for distribution networks; including encoding and encryption, packaging and distribution, security and all aspects of theatre management and screening. For additional information on Avica and its products visit http://www.avicatech.com. Avica Technology Corporation Directory page
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