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# 1951 RCA

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MILWAUKEE—Mar 25, 2010

Marcus Theatres® to Install Digital RealD 3D Systems in Eight 70-Foot-Wide UltraScreens®

UltraScreen XL3D experience will “wow” moviegoers
Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS), today announced it will install digital 3D systems in eight of its signature 70-foot-wide UltraScreens® in select theatre locations and will be branded as UltraScreen XL3D. 

The first offering of UltraScreen XL3D, which will utilize RealD 3D technology, will be for this Friday’s release of How to Train Your Dragon on the 73-foot wide UltraScreenat the Marcus Majestic Cinema in Brookfield, Wis. The additional seven UltraScreen RealD 3D installations are expected to be completed in time for the May 21, 2010 release of Shrek Forever After. With the addition of the eight UltraScreen3D systems, Marcus Theatres will offer digital 3D at 61 screens at 43 locations in seven states – nearly 80% of its locations and 10% of its screens. 
 
“The digital UltraScreen XL3D presentation on gigantic screens will be among the largest 3D screens in North America,” said Bruce J. Olson, president of Marcus Theatres. “Our signature UltraScreens allow moviegoers to experience blockbusters on a screen that is more than three-stories tall and five-times the square footage area of a typical movie screen. By adding life-like RealD 3D technology to our UltraScreens, moviegoers will be speechless at the amazing quality and immersive images projected on the screen.” 
 
Olson said the RealD 3D technology on such a large curved screen will create a visual experience so real moviegoers will feel part of the movie at every angle and dimension. “We are thrilled to be one of the select movie theatre exhibitors in the Midwest to provide this cutting-edge technology on huge screens for our guests. The Majestic UltraScreen XL3D will be the largest 3D screen in Milwaukee, by a wide margin.” 
 
Earlier this month, the company announced plans to install an additional 19 RealD digital 3D systems at traditional screens in select theatre locations. The new installations are expected to be completed in April. 
 
RealD will provide 3D projection technology and glasses for the eight Marcus UltraScreen XL3D auditoriums. UltraScreen XL3D will be offered at the following Marcus Theatres locations:

Wisconsin
 
Illinois
Majestic Cinemas, Brookfield Elgin Cinemas, Elgin
North Shore Cinemas, Mequon Orland Park Cinemas, Orland Park
Point Cinemas, Madison
Marcus Cinema at the Renaissance, Sturtevant
 

Minnesota

Ohio
Oakdale Cinemas, Oakdale Pickerington Cinemas, Pickerington


About Marcus Theatres: Celebrating its 80th anniversary in 2015, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The Marcus Corporation’s theatre division, Marcus Theatres®, currently owns or manages 675 screens at 54 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. The company’s lodging division, Marcus® Hotels & Resorts, owns and/or manages 19 hotels, resorts and other properties in 10 states. The company is headquartered in Milwaukee, Wisconsin. Marcus Theatres Directory page
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More Marcus Theatres Press Releases: Nov 24, 2015 4DX Opens Second U.S. Location, First in the Midwest, at Gurnee Mills Cinema Nov 4, 2015 HARMAN Professional Solutions’ Technologies Help Marcus Theatres Cast Immersive Audio in a Starring Role at Flagship Cineplex Oct 13, 2015 Hollywood Software Inks Deal with Marcus Theatres To Utilize its Enterprise Web Product Sep 1, 2015 4DX Cinema to Make Chicago Premiere This Fall Dec 13, 2013 Marcus Theatres Debuts Dolby Atmos in UltraScreen DLX Auditoriums Apr 15, 2013 Marcus Theatres Selects Barco’s Cinema Sound Solution for Ultrascreen Cinema Oct 10, 2011 Ballantyne Strong Successfully Completes Marcus Theatres® Full-Scale Digital Cinema Deployment in Only 45 Days Oct 10, 2011 Marcus Theatres® Completes Digital Cinema Installations, Branded MDX Aug 17, 2011 Doremi Cinema Secures Large-Scale Digital Cinema Rollout for Marcus Theatres® Aug 17, 2011 Marcus Theatres® Selects NEC Digital Cinema Projectors and Displays for Full-Scale Rollout at its 47 Locations Aug 17, 2011 Marcus Theatres® Selects Ballantyne Strong for Its Full-Scale Digital Cinema Deployment, Including 570 NEC Projection Systems, Installations, Maintenance and NOC Services Jul 5, 2011 Marcus Theatres® Announces Large-Scale Digital Cinema Rollout Mar 8, 2010 Marcus Theatres® To Install 19 Additional RealD 3D Systems Oct 5, 2009 Marcus Theatres® Announces Six New RealD 3D Installations Mar 11, 2009 Marcus Theatres® Announces 13 New RealD Digital 3D Screens at Theatres Throughout the Midwest Jun 13, 2008 Marcus Theatres® and XPAND Join Forces Resulting in Expansion of 3D Digital Theatres in Midwest Sep 13, 2007 National Cinemedia and Marcus Theatres® Enter Into Affiliate Agreement to Present Alternative Events in U.S. Movie Theatres Feb 25, 2004 Marcus Theatres Chooses Digital B-Chain™ For UltraScreen More
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