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MILWAUKEE—Mar 25, 2010

Marcus Theatres® to Install Digital RealD 3D Systems in Eight 70-Foot-Wide UltraScreens®

UltraScreen XL3D experience will “wow” moviegoers
Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS), today announced it will install digital 3D systems in eight of its signature 70-foot-wide UltraScreens® in select theatre locations and will be branded as UltraScreen XL3D. 

The first offering of UltraScreen XL3D, which will utilize RealD 3D technology, will be for this Friday’s release of How to Train Your Dragon on the 73-foot wide UltraScreenat the Marcus Majestic Cinema in Brookfield, Wis. The additional seven UltraScreen RealD 3D installations are expected to be completed in time for the May 21, 2010 release of Shrek Forever After. With the addition of the eight UltraScreen3D systems, Marcus Theatres will offer digital 3D at 61 screens at 43 locations in seven states – nearly 80% of its locations and 10% of its screens. 
 
“The digital UltraScreen XL3D presentation on gigantic screens will be among the largest 3D screens in North America,” said Bruce J. Olson, president of Marcus Theatres. “Our signature UltraScreens allow moviegoers to experience blockbusters on a screen that is more than three-stories tall and five-times the square footage area of a typical movie screen. By adding life-like RealD 3D technology to our UltraScreens, moviegoers will be speechless at the amazing quality and immersive images projected on the screen.” 
 
Olson said the RealD 3D technology on such a large curved screen will create a visual experience so real moviegoers will feel part of the movie at every angle and dimension. “We are thrilled to be one of the select movie theatre exhibitors in the Midwest to provide this cutting-edge technology on huge screens for our guests. The Majestic UltraScreen XL3D will be the largest 3D screen in Milwaukee, by a wide margin.” 
 
Earlier this month, the company announced plans to install an additional 19 RealD digital 3D systems at traditional screens in select theatre locations. The new installations are expected to be completed in April. 
 
RealD will provide 3D projection technology and glasses for the eight Marcus UltraScreen XL3D auditoriums. UltraScreen XL3D will be offered at the following Marcus Theatres locations:

Wisconsin
 
Illinois
Majestic Cinemas, Brookfield Elgin Cinemas, Elgin
North Shore Cinemas, Mequon Orland Park Cinemas, Orland Park
Point Cinemas, Madison
Marcus Cinema at the Renaissance, Sturtevant
 

Minnesota

Ohio
Oakdale Cinemas, Oakdale Pickerington Cinemas, Pickerington



About Marcus Theatres: Marcus Theatres®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 895 screens at 69 locations in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota and Ohio. Marcus Theatres Directory page
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More Marcus Theatres News:
Oct 23, 2017 Marcus Theatres® Extends CIELO Contract, Adding Director’s Cut Service Level
Nov 24, 2015 4DX Opens Second U.S. Location, First in the Midwest, at Gurnee Mills Cinema
Nov 4, 2015 HARMAN Professional Solutions’ Technologies Help Marcus Theatres Cast Immersive Audio in a Starring Role at Flagship Cineplex
Oct 13, 2015 Hollywood Software Inks Deal with Marcus Theatres To Utilize its Enterprise Web Product
Sep 1, 2015 4DX Cinema to Make Chicago Premiere This Fall
Dec 13, 2013 Marcus Theatres Debuts Dolby Atmos in UltraScreen DLX Auditoriums
Apr 15, 2013 Marcus Theatres Selects Barco’s Cinema Sound Solution for Ultrascreen Cinema
Oct 10, 2011 Ballantyne Strong Successfully Completes Marcus Theatres® Full-Scale Digital Cinema Deployment in Only 45 Days
Oct 10, 2011 Marcus Theatres® Completes Digital Cinema Installations, Branded MDX
Aug 17, 2011 Doremi Cinema Secures Large-Scale Digital Cinema Rollout for Marcus Theatres®
Aug 17, 2011 Marcus Theatres® Selects NEC Digital Cinema Projectors and Displays for Full-Scale Rollout at its 47 Locations
Aug 17, 2011 Marcus Theatres® Selects Ballantyne Strong for Its Full-Scale Digital Cinema Deployment, Including 570 NEC Projection Systems, Installations, Maintenance and NOC Services
Jul 5, 2011 Marcus Theatres® Announces Large-Scale Digital Cinema Rollout

Mar 8, 2010 Marcus Theatres® To Install 19 Additional RealD 3D Systems
Oct 5, 2009 Marcus Theatres® Announces Six New RealD 3D Installations
Mar 11, 2009 Marcus Theatres® Announces 13 New RealD Digital 3D Screens at Theatres Throughout the Midwest
Jun 13, 2008 Marcus Theatres® and XPAND Join Forces Resulting in Expansion of 3D Digital Theatres in Midwest
Sep 13, 2007 National Cinemedia and Marcus Theatres® Enter Into Affiliate Agreement to Present Alternative Events in U.S. Movie Theatres
Feb 25, 2004 Marcus Theatres Chooses Digital B-Chain™ For UltraScreen
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