Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS), today announced it will install digital 3D systems in eight of its signature 70-foot-wide UltraScreens® in select theatre locations and will be branded as UltraScreen XL3D.
The first offering of UltraScreen XL3D, which will utilize
RealD 3D technology, will be for this Friday’s release of How to Train Your
Dragon on the 73-foot wide UltraScreenat the Marcus Majestic
Cinema in Brookfield, Wis. The additional seven UltraScreen RealD 3D
installations are expected to be completed in time for the May 21, 2010 release
of Shrek Forever After. With the addition of the eight
UltraScreen3D systems, Marcus Theatres will offer digital 3D at
61 screens at 43 locations in seven states – nearly 80% of its locations and 10%
of its screens.
“The digital UltraScreen XL3D presentation on gigantic screens
will be among the largest 3D screens in North America,” said Bruce J. Olson,
president of Marcus Theatres. “Our signature UltraScreens allow
moviegoers to experience blockbusters on a screen that is more than
three-stories tall and five-times the square footage area of a typical movie
screen. By adding life-like RealD 3D technology to our UltraScreens,
moviegoers will be speechless at the amazing quality and immersive images
projected on the screen.”
Olson said the RealD 3D technology on such a large curved screen will create
a visual experience so real moviegoers will feel part of the movie at every
angle and dimension. “We are thrilled to be one of the select movie theatre
exhibitors in the Midwest to provide this cutting-edge technology on huge
screens for our guests. The Majestic UltraScreen XL3D will be the
largest 3D screen in Milwaukee, by a wide margin.”
Earlier this month, the company announced plans to install an additional 19
RealD digital 3D systems at traditional screens in select theatre locations. The
new installations are expected to be completed in April.
RealD will provide 3D projection technology and glasses for the eight Marcus
UltraScreen
XL3D auditoriums.
UltraScreen
XL3D will
be offered at the following Marcus Theatres locations:
Wisconsin | |
Illinois |
| Majestic Cinemas,
Brookfield | | Elgin Cinemas,
Elgin |
| North Shore
Cinemas, Mequon | | Orland Park
Cinemas, Orland Park |
| Point Cinemas,
Madison | | |
| Marcus Cinema at
the Renaissance, Sturtevant | | |
| |
Minnesota | |
Ohio |
| Oakdale Cinemas,
Oakdale | | Pickerington
Cinemas, Pickerington |
