Cinema Technology Sep. 29, 2022
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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.





Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  





QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.

Industry Partners



The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​



Shows & Events



CineAsia 2022 has been scheduled for Dec 5-8, 2022 in Bangkok.  Check links for more information.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  Additional information on CineAsia can be found at www.cineasia.com.



CineEurope 2022, has been scheduled for June 20-23, 2022 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.



CinemaCon 2022 has been scheduled for April 25 - 28, 2022 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 




ShowEast 2022 scheduled to be held in Miami from Oct 17-20, 2022 at Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.


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Milwaukee—Oct 10, 2011

Marcus Theatres® Completes Digital Cinema Installations, Branded MDX

Marcus Digital Xperience now available across circuit
Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), today announced it has completed the installation of digital cinema systems in 630 first-run screens at 47 company-owned locations. As part of its large-scale digital cinema rollout, Marcus Theatres now offers moviegoers a complete digital experience – the Marcus Digital Xperience (MDX).

The Marcus Digital Xperience provides the most pristine visual presentations, along with the very finest digital sounds and acoustical conditions in its auditoriums. In addition, Marcus Theatres is offering NEC digital cinema projectors featuring 4K digital projection technology versus the standard 2K technology in 93 of its largest auditoriums. With greater than a 2500 to 1 contrast ratio and the ability to project 35 trillion colors, the NEC 4K digital projection technology allows for even higher resolution, definition and depth, as well as faster digital projection speeds that enable more dramatic special effects and impeccable camera shots.

“It all adds up to the ultimate visual experience,” said Bruce J. Olson, president of Marcus Theatres. “The new projection technology is just one element of the entire Marcus Digital Xperience. The quality of the audio is as important as the image in providing moviegoers with a memorable cinema experience. When customers go to the movies, they expect to be ‘wowed’ and enjoy powerful, immersive sound they can’t hear anywhere else.”

“The experience of seeing a movie in a theatre is truly unique, from the minute you enter the front doors to when you leave. We continue to update our theatres with new lobby areas, self-serve concession stands and comfortable, memory-foam cushioned seats to make the moviegoing experience exceptional. The excitement of seeing the latest blockbusters enhanced by state-of-the-art digital technology combined with a comfortable environment and a wide variety of delicious concession options completes the Marcus Digital Xperience,” said Olson.

“As part of our enhanced digital experience, we are extremely pleased that we will now be able to offer closed-circuit captioning for our hearing-impaired patrons through the CaptiView Closed Caption Viewing System. This innovative technology from Doremi Cinema can be used from any seat in the theatre through a bendable support arm that fits into the theatre seat-cup holder. In addition, Doremi’s Fidelio system will allow for personal headsets to receive audio descriptions for visually-impaired guests. This system will be available in January. How exciting this will be for our patrons with hearing or visual impairments,” added Olson.

Olson said these two technological advancements will be available on most, but not all motion pictures. Studios must add the captions and descriptive audio to the digital content that they provide to theatres. Marcus Theatres has been running a limited number of open caption films when made available by studios at very limited times on a weekly basis. Now major studios will provide these features on almost every film. Patrons will simply ask at the box office for either a personal headphone or Closed Caption System for any showing.

Olson also noted that digital cinema technology will enable the company to offer more presentations of live and recorded alternate programming such as sporting events, concerts and Broadway plays, in addition to more 3D systems as needed.

Doremi Cinema is providing the digital servers for the Marcus Theatres digital cinema deployment and NEC Display Solutions of America (NEC) is providing the digital cinema projectors, in conjunction with Ballantyne Strong, Inc. (NYSE Amex: BTN), NEC’s digital projection system master reseller. Strong Technical Services, Inc., Ballantyne’s service group, handled all installations and is responsible for continued maintenance and remote monitoring from its state-of-the-art Network Operations Center in Omaha.


Marcus Theatres Web Site
About Marcus Theatres: Marcus Theatres®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 1,064 screens at 85 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres). Marcus Theatres Directory page

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More Marcus Theatres News:
Jun 2, 2022 CES+ Retrofits Marcus Theatres® with Dolby Atmos Systems
Jan 19, 2022 MetaMedia Partners with Fourth Largest U.S. Theatre Circuit Marcus Theatres®
Nov 2, 2020 Comscore Inks Preferred Agreement with Marcus Theatres® for Next Generation Theatre Management
Sep 1, 2020 STRONG Technical Services Announces Multi-Year Nationwide Managed Service Agreement with Marcus Theatres®
Strong Entertainment Logo
STRONG Technical Services, Inc., a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering, and services, announces a multi-year nationwide managed service agreement with Marcus Theatres®. Effective today STRONG Technical Services (STS) will become the exclusive provider of managed services for all of Marcus Theatres’ cinema locations nationwide. These managed services will include 24x7x365 monitoring, technical support, and maintenance on all projection and audio equipment across more than 1,100 screens.

Nov 19, 2018 Vista Cinema Signs Agreement with Marcus Theatres®, the fourth Largest Cinema Exhibition Chain in the United States
Oct 23, 2017 Marcus Theatres® Extends CIELO Contract, Adding Director’s Cut Service Level
Nov 24, 2015 4DX Opens Second U.S. Location, First in the Midwest, at Gurnee Mills Cinema
Nov 4, 2015 HARMAN Professional Solutions’ Technologies Help Marcus Theatres Cast Immersive Audio in a Starring Role at Flagship Cineplex
Oct 13, 2015 Hollywood Software Inks Deal with Marcus Theatres To Utilize its Enterprise Web Product
Sep 1, 2015 4DX Cinema to Make Chicago Premiere This Fall
Dec 13, 2013 Marcus Theatres Debuts Dolby Atmos in UltraScreen DLX Auditoriums
Apr 15, 2013 Marcus Theatres Selects Barco’s Cinema Sound Solution for Ultrascreen Cinema
Oct 10, 2011 Ballantyne Strong Successfully Completes Marcus Theatres® Full-Scale Digital Cinema Deployment in Only 45 Days

Aug 17, 2011 Doremi Cinema Secures Large-Scale Digital Cinema Rollout for Marcus Theatres®
Aug 17, 2011 Marcus Theatres® Selects NEC Digital Cinema Projectors and Displays for Full-Scale Rollout at its 47 Locations
Sharp NEC Display Solutions, Ltd. Logo
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today that Marcus Theatres® (NYSE: MCS) has selected NEC projectors to make a full-scale conversion to digital cinema on almost 700 screens it owns or manages across the Midwest and East.

Aug 17, 2011 Marcus Theatres® Selects Ballantyne Strong for Its Full-Scale Digital Cinema Deployment, Including 570 NEC Projection Systems, Installations, Maintenance and NOC Services
Jul 5, 2011 Marcus Theatres® Announces Large-Scale Digital Cinema Rollout
Mar 25, 2010 Marcus Theatres® to Install Digital RealD 3D Systems in Eight 70-Foot-Wide UltraScreens®
Mar 8, 2010 Marcus Theatres® To Install 19 Additional RealD 3D Systems
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