Cinema Technology Sep. 22, 2021
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SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.





Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  



Industry Partners



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​



Shows & Events



CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 



ShowEast 2021,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.



CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.



CinemaCon 2021 has been scheduled for August 23-26, 2021 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 



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Rancho Cordova, Calif., USA—Apr 15, 2013

Marcus Theatres Selects Barco’s Cinema Sound Solution for Ultrascreen Cinema

Marcus to deploy Barco’s Auro 11.1 immersive audio system in the first of many premium theaters
Barco, a global leader in digital cinema technology, will play a pivotal role in Marcus Theatres’ plans to launch a brand new UltraScreen® in Chicago this year, deploying its Auro 11.1 audio format to equip the impressive giant-screen auditorium with immersive sound.

“Marcus Theatres is continuously striving to meet our customers’ sophisticated tastes and desire for a truly unique experience when going to the movies,” said Bruce J. Olson, president of Marcus Theatres. “The giant UltraScreen, combined with the Auro 11.1 system, will provide moviegoers with a stunning audio and visual experience unmatched in the film industry.”

Creating the ultimate moviegoing experience
Two of Marcus’ Gurnee, Illinois Cinema’s 20 auditoriums are being demolished to make room for the extra-sized auditorium, which will have more than 400 seats and feature a 72' x 31' screen, and the first Barco Auro 11.1 sound system in the Marcus chain and in the region.  Every aspect of the new UltraScreen auditorium is engineered for the ultimate in picture, sound and comfort to deliver the ultimate moviegoing experience.

The perfect blend of stunning imagery and immersive sound
The UltraScreen experience, with a three-story tall picture, crystal clear digital sound and comfortable stadium seats takes moviegoing to a totally new level of excitement that can never be experienced at home. Marcus is a frontrunner in premium cinema innovation by virtue of its efforts to capture a greater share of the entertainment dollar and appeal to patrons seeking a value-added cinema experience.

Auro 11.1 by Barco is designed in accordance with a sound reproduction layout consisting of three layers (traditional Surround Sound with Height and Overhead layers), which enables studio sound mixers to move objects around in space to create the most life-like acoustical experience. Auro 11.1 is fully compatible with existing audio equipment and current workflows. 

“We are honored that Marcus Theaters has chosen Auro 11.1 by Barco – widely acclaimed as the industry’s best immersive cinema audio solution – to bring movie magic to life in their giant-screen auditoriums,” comments Patrick Lee, Vice President Digital Cinema for Barco North America. “Auro 11.1 has been developed with the forward-thinking exhibitor in mind, providing them with a tool to differentiate their offering for an increasingly sophisticated audience that’s willing to pay a premium for a better experience. Marcus’ UltraScreen concept with Auro 11.1 will give them a uniquely memorable experience, and keep them coming back for more.”

About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit in the United States and currently owns or operates 687 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).

About Auro Technologies 
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics markets (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media).


About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting, classroom and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2020, we realized sales of 770 million euro. We have a global team of 3,300 employees, whose passion for technology is captured in 461 granted patents. For more information, visit us on www.barco.com, follow us on Twitter (@Barco), LinkedIn (Barco), YouTube (BarcoTV), or like us on Facebook (Barco). Barco Directory page
Marcus Theatres Web Site
About Marcus Theatres: Headquartered in Milwaukee, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The Marcus Corporation’s theatre division, Marcus Theatres®, is the fourth largest theatre circuit in the U.S. and currently owns or manages 1,110 screens at 91 locations in 17 states under the Marcus Theatres, Movie Tavern® and BistroPlex® brands. The company’s lodging division, Marcus® Hotels & Resorts, owns and/or manages 18 hotels, resorts and other properties in eight states. For more information, please visit the company’s website at www.marcuscorp.com. Marcus Theatres Directory page

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More Barco News:
Sep 21, 2021 Barco Celebrates 100,000 Digital Cinema Projectors Production Milestone
Jun 9, 2021 Cinionic and Barco Celebrate Belgian Cinema Reopening
Cinionic Logo
Barco and Cinionic, the companies at the forefront of worldwide technology and solutions for cinema, join with audiences across Belgium to celebrate today’s reopening of the movie theaters in the country. Moviegoers return to a blockbuster line-up at the cinema after Belgian authorities announced the ability to reopen as of June 9, 2021.

Apr 12, 2021 New Agreement Between IMAX and Barco to Further Collaborate on Cutting-Edge Laser Light Source Technology Worldwide
Dec 18, 2019 Cinemark Partners with Cinionic for Barco Laser in 10-Year Worldwide Exclusive Agreement
Cinionic Logo
Cinionic, the Barco cinema joint venture illuminating more than half of the world’s movie theaters, announces an exclusive laser agreement with long-term strategic partner Cinemark Holdings, Inc. (NYSE: CNK), one of the world’s largest movie exhibitors, operating more than 6,000 screens. During the 10-year deal, Cinionic will upgrade Cinemark’s chain with award-winning Barco Series 4 laser projectors and integrated Barco Alchemy media servers. The transformation of Cinemark’s fleet in the United States and Latin America into state-of-the-art, laser-powered entertainment destinations further solidifies both companies’ commitment to elevating the movie-going experience for global audiences.

Sep 12, 2019 Unilumin Collaborates with Barco to Expand its Global LED Display Business
Apr 1, 2019 Cinionic Takes Cinema into the Smart Projection Era at CinemaCon 2019, with All-New Barco Series 4 Laser Projectors
Cinionic Logo
Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, today returns to CinemaCon with the launch of its brand-new Barco Series 4 projector line-up. This next generation of projectors will deliver an unmatched cinema experience for moviegoers today, future-proofed for tomorrow; leveraging 4K, RGB-laser, as well as being ready for 4K 120fps high frame rate, high-dynamic-range (HDR) and wide-color-gamut capabilities.

Dec 9, 2018 PVR Cinemas and Cinionic Form Long-Term Alliance to Elevate Cinema Experience in India with Barco Projection
Cinionic Logo
PVR Cinemas, one of the largest and most premium film exhibition companies in India, today inked a long-term alliance with Cinionic, the Barco cinema joint venture.

Sep 26, 2018 EclairColor HDR Solution for Cinemas to Be Showcased in Deauville at the Annual Convention of French Theater Owners with Support from Cinionic
Cinionic Logo
CinemaNext, the European specialist in cinema exhibitor services (Ymagis Group, ISIN: FR0011471291, TICKER: MAGIS, PME-PEA, TECH 40), today announced that it will be presenting its revolutionary EclairColor HDR cinema solution at this week’s Annual Convention of French Theater Owners (FNCF) in Deauville (France).

Aug 21, 2018 Theater Pole Pole Thrills Audiences with Barco Laser
Cinionic Logo
Japanese movie fans are in for a treat next time they visit the Pole Pole theater in Onahama: nine brand new Barco laser projectors will present movies in dazzling brightness and vibrant color.

Aug 13, 2018 Cineplex Renews with Barco Laser at Popular South Bank Brisbane Cinema
Cinionic Logo
Cinionic continues to lead the digital cinema renewal wave, deploying Barco projectors across the Australian continent. The latest is an exclusive deal with Cineplex, elevating movie showings with Barco Smart Laser projectors at the South Park Brisbane theater.
More Marcus Theatres News:
Nov 2, 2020 Comscore Inks Preferred Agreement with Marcus Theatres® for Next Generation Theatre Management
Sep 1, 2020 STRONG Technical Services Announces Multi-Year Nationwide Managed Service Agreement with Marcus Theatres®
Strong Entertainment Logo
STRONG Technical Services, Inc., a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering, and services, announces a multi-year nationwide managed service agreement with Marcus Theatres®. Effective today STRONG Technical Services (STS) will become the exclusive provider of managed services for all of Marcus Theatres’ cinema locations nationwide. These managed services will include 24x7x365 monitoring, technical support, and maintenance on all projection and audio equipment across more than 1,100 screens.

Nov 19, 2018 Vista Cinema Signs Agreement with Marcus Theatres®, the fourth Largest Cinema Exhibition Chain in the United States
Oct 23, 2017 Marcus Theatres® Extends CIELO Contract, Adding Director’s Cut Service Level
Nov 24, 2015 4DX Opens Second U.S. Location, First in the Midwest, at Gurnee Mills Cinema
Nov 4, 2015 HARMAN Professional Solutions’ Technologies Help Marcus Theatres Cast Immersive Audio in a Starring Role at Flagship Cineplex
Oct 13, 2015 Hollywood Software Inks Deal with Marcus Theatres To Utilize its Enterprise Web Product
Sep 1, 2015 4DX Cinema to Make Chicago Premiere This Fall
Dec 13, 2013 Marcus Theatres Debuts Dolby Atmos in UltraScreen DLX Auditoriums
Dolby Logo
Dolby Laboratories, Inc. (NYSE:DLB) and Marcus Theatres®, a division of the Marcus Corporation (NYSE:MCS), announced today that the cinema chain has installed the Dolby Atmos sound platform in two UltraScreen DLX™ auditoriums—the Marcus Addison Cinema in Addison, Ill., and the Marcus Crosswoods Cinema in Columbus, Ohio—and will install it in additional select screens over the next two years.

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