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Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.

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San Francisco and Milwaukee—Dec 13, 2013

Marcus Theatres Debuts Dolby Atmos in UltraScreen DLX Auditoriums

Ultra-realistic sound enhances the DLX immersive experience
Dolby Laboratories, Inc. (NYSE:DLB) and Marcus Theatres®, a division of the Marcus Corporation (NYSE:MCS), announced today that the cinema chain has installed the Dolby Atmos sound platform in two UltraScreen DLX™ auditoriums—the Marcus Addison Cinema in Addison, Ill., and the Marcus Crosswoods Cinema in Columbus, Ohio—and will install it in additional select screens over the next two years.
 
“Dolby Atmos is the perfect complement for our UltraScreen DLX auditoriums,” said Rolando B. Rodriguez, President and CEO, Marcus Theatres. “We have the unmatched comfort of our DreamLounger recliners, razor-sharp digital images on the giant UltraScreen, and with the addition of Dolby Atmos, Marcus Theatre patrons will be able to feel as if they are in the middle of the onscreen action.”
 
Dolby® Atmos™ unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre with object-based audio to create a lifelike, virtual reality of sound. Combined with the new innovative Marcus Theatres UltraScreen DLX experience—the first to integrate massive, three-story-high screens up to 75 feet wide and new theatre-wide reserved stadium recliner seating—patrons will be able to have an ultimate moviegoing experience.
 
“Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach to object-based audio,” said Tim Schafbuch, Director of Cinema Sales, Dolby Laboratories. “We are confident that moviegoers will be captivated by the remarkable clarity and dimension of the sound and keep coming back to Marcus Theatres to get this amazing experience that only Dolby Atmos provides.”
 
Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos lets them simply designate where in the cinema space each sound “object” should be placed or moved to make audiences experience the film as if they were within its world.

Marcus Theatres patrons can purchase movie tickets and find out more about Marcus Theatres locations equipped with UltraScreen DLX and Dolby Atmos by visiting www.marcustheatres.com.
 
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology, the only object-based cinema sound platform available today. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema sound experience ever.
 
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, six Academy Award® winning directors, and 11 Academy Award winning sound mixers, among others. More than 400 Dolby Atmos screens have been installed or committed to in 33 countries with more than 100 exhibitor partners. More than 85 films from 10 different countries—representing a broad range of genres, from action thrillers and animated features to comedy and horror—have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
 
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
 
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
 



Dolby Contacts:
Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

 Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Dimension, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other trademarks remain the property of their respective owners.
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
About Marcus Theatres: Marcus Theatres®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 890 screens at 68 locations in eight states. Upon completion of its announced acquisition of the Movie Tavern circuit in early 2019, Marcus Theatres will own or operate 1,098 screens at 90 locations in 17 states. Marcus Theatres Directory page

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More Dolby News:
Nov 7, 2019 Dolby Cinema Launches 4th Location in UK
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Birmingham has become the latest UK city to welcome a Dolby Cinema, following a breakthrough year in bringing film buffs the very best technology with ODEON Cinemas Group.

Sep 25, 2019 Dolby Celebrates Opening of the 2,000th Dolby Atmos Screen in China at Jinyi Cinemas Jiaxing Site
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Dolby Laboratories Inc. (NYSE: DLB) and Guangzhou Jinyi Media Corporation Ltd. (Jinyi, 002905.SZ), owner of Jinyi Cinemas, one of the largest cinema circuits in China, today announced the opening of the 2,000th Dolby Atmos® cinema screen in China at Jinyi Cinemas Jiaxing site.

Sep 19, 2019 Dolby Laboratories And Cineplexx Bring Dolby Cinema Experience To Vienna For The First Time With Launch Of A New Dolby Cinema At Village Cinema Wien Mitte
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Dolby Laboratories, Inc. (NYSE: DLB) and Cineplexx today announced the opening of the first Dolby Cinema in Vienna at the Village Cinema / Wien Mitte with the premiere of the new blockbuster movie Ad Astra. The collaboration with Dolby forms a part of Cineplexx’s modernization strategy as it  underlines its commitment to deliver the best possible cinema experience to its customers in Austria. A second Dolby Cinema site is also planned to open later in the year.

Sep 16, 2019 Dolby and United Cinema Chain to Bring First Dolby Cinema to Russia
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Dolby Laboratories, Inc. (NYSE: DLB) and The United Cinema Chain “Kino OKKO” (Cinema Park & Formula Kino) have entered into an agreement for the first deployment of Dolby Cinema in Russia.

Sep 11, 2019 Manchester Becomes Latest UK City to Open A State-Of-The-Art Dolby Cinema, at Odeon Trafford Centre
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Manchester film fans can enjoy the very best in cinema technology and luxury following the opening of the highly-anticipated Dolby CinemaTM at ODEON Trafford Centre. They now have the opportunity to experience films including IT Chapter 2 in the stunning Dolby Cinema, creating an immersive environment and an unrivalled cinematic experience in the city.

Aug 5, 2019 The Matrix Returns to the Big Screen for 20-Year Anniversary Exclusively in Dolby Cinema at AMC
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Dolby Laboratories, Inc. (NYSE: DLB), Warner Bros., and AMC Theatres® (NYSE:AMC) today announced that The Matrix, winner of four Academy Awards including Best Sound, will return to select theaters nationwide for an exclusive one-week engagement in Dolby Cinema at AMC.

Jul 1, 2019 Dolby and Pathé Live Join Forces to Screen "MYLÈNE FARMER 2019 - THE FILM" in Dolby Cinema and Dolby Atmos Theatres
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Dolby Laboratories, Inc. (NYSE: DLB), and Pathé Live today announced that they will offer fans of renowned French artist Mylène Farmer the opportunity to see her concerts in Dolby Cinema® and Dolby Atmos® screens in France, and in Dolby Atmos screens across Belgium, Switzerland, Canada and Russia for a one night only event in cinemas on November 7th this year.

Jun 18, 2019 Dolby and Odeon Cinemas Group Expand UK Footprint with Dolby Cinema Screens Launching in Manchester and Birmingham This Autumn
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Dolby Laboratories, Inc. (NYSE: DLB) and ODEON Cinemas Group, an AMC Entertainment Company, (NYSE:AMC) today announced that Manchester and Birmingham will be the latest cities in the UK to have a premium cinema experience brought to their film fans with a Dolby Cinema.

May 17, 2019 First Dolby Cinema Opens in Germany with Kinopolis Gruppe in Munich
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Dolby Laboratories, Inc. and Kinopolis Gruppe today announced the opening of the first Dolby Cinema in Germany at the renowned Mathäser Palast in Munich. Film fans can now enjoy the very best cinema presentation in the heart of the city, following the opening of the highly-anticipated site.

Mar 28, 2019 Dolby Drives Global Momentum at CinemaCon 2019
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Dolby Laboratories, Inc. (NYSE: DLB) showcases global growth for Dolby Cinema as well as a full spectrum of innovative, industry-leading solutions for cinema exhibition, including the new Dolby Cinema Processor CP950 at CinemaCon 2019.
More Marcus Theatres News:
Nov 19, 2018 Vista Cinema Signs Agreement with Marcus Theatres®, the fourth Largest Cinema Exhibition Chain in the United States
Oct 23, 2017 Marcus Theatres® Extends CIELO Contract, Adding Director’s Cut Service Level
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CIELO Logo
Marcus Theatres® and CE+S just signed an agreement to deliver CIELO Director’s cut service level to Marcus Theatres for three years covering 807 screens in 61 locations across the United States. 
Since June 2015, Marcus Theatres and CE+S have been working together to achieve stronger monitoring and management of cinemas along with cost savings. The CIELO Director’s cut service level does that, and also has helped the recently acquired Wehrenberg Theatres® to seamlessly integrate into a single platform providing circuit-wide visibility on day one.

Nov 24, 2015 4DX Opens Second U.S. Location, First in the Midwest, at Gurnee Mills Cinema
Nov 4, 2015 HARMAN Professional Solutions’ Technologies Help Marcus Theatres Cast Immersive Audio in a Starring Role at Flagship Cineplex
Oct 13, 2015 Hollywood Software Inks Deal with Marcus Theatres To Utilize its Enterprise Web Product
Sep 1, 2015 4DX Cinema to Make Chicago Premiere This Fall

Apr 15, 2013 Marcus Theatres Selects Barco’s Cinema Sound Solution for Ultrascreen Cinema
Oct 10, 2011 Ballantyne Strong Successfully Completes Marcus Theatres® Full-Scale Digital Cinema Deployment in Only 45 Days
Oct 10, 2011 Marcus Theatres® Completes Digital Cinema Installations, Branded MDX
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