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London—Sep 1, 2010

VUE Entertainment Set to Become Europe’s Largest Exhibition Circuit Powered By Sony 4K Digital Cinema

Vue Entertainment, one of the UK’s leading operators and developers of state-of-the-art multiplex cinemas, has reached an agreement in principle with Sony Europe to install 4K digital cinema projection systems across its circuit.
With over 36 million customers every year at its 68 sites and 657 screens, Vue Entertainment plans to become the largest cinema circuit entirely equipped with Sony 4K digital technology in Europe. This would mark the start of Vue’s full transition to digital projection and provide Vue audiences with the most state-of-the-art on-screen presentation available, delivering both a fully immersive 3D experience and superior 2D quality, thanks to Sony’s unique 4K technology.
Tim Richards, CEO, Vue Entertainment, said: “We are very excited to have signed a Memorandum of Understanding with Sony Europe for the deployment of their incredible digital 4K projectors across our circuit.
This represents a fantastic long term investment for the company offering numerous benefits to the business including a new world of programming flexibility and greater choice for our customers.”
David McIntosh, Sony’s Head of Digital Cinema in Europe, commented: “We are delighted to have reached such a significant agreement with Vue Entertainment. The potential collaboration of our two brands will help to deliver the best possible cinematic experience available on the market to movie-goers.
“This agreement means that Sony 4K projectors will be powering a significant proportion of the total screens in the UK, which validates our belief in our superior 4K technology. This also is set to be a landmark agreement paving the way for further Sony 4K deals throughout Europe.”
Further details on the agreement between Sony Professional and Vue Entertainment will be communicated at a later stage, as the specifics of the deal are finalised.
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Vue Entertainment Holdings: Vue Entertainment (Vue) is a leader in the premium entertainment cinema sector in the UK.   Committed to continued growth and development of its premium entertainment ‘big screen’ experience, Vue delivers the best choice of content, combined with the best technology in the best environment.   Vue has 85 state of the art cinemas throughout the UK and Ireland, with 813 screens where Vue project every film in Sony Digital Cinema 4K for ultra high definition pictures with four times more detail. Vue cinemas offer a range of content, in addition to highly anticipated blockbusters, with event cinema titles including opera, ballet, musicals, national theatre, live streaming of sporting events and concerts through to hosting Gaming championships and dedicating multiple screens to eGaming arenas.   Vue was founded in the UK following the acquisition of the Warner Village Cinemas in 2003 and is part of the largest cinema group in Europe, Vue International. Vue Entertainment Holdings Directory page About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page
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