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RANCHO CORDOVA, Calif.—May 31, 2005
NEC SOLUTIONS AMERICA SELECTED FOR PEPSI DIGITAL GATEWAY
Technology Leader in Digital Cinema Solutions and In-Theatre Advertising to
Deliver Hardware and Services to Theatre Clients
NEC Solutions (America), Inc., a premier
provider of integrated solutions for the Connected Enterprise in North America,
and Pepsi-Cola North America (“Pepsi-Cola”) announced today that they have
reached an exclusive agreement that will bring NEC’s visual presentation systems
and robust servers for digital menuboards, lobby displays, and pre-feature shows
to movie theatres that serve Pepsi-Cola beverages.
As part of its ADVASuite In-Theatre Advertising system, NEC will install and
service its award-winning servers and visual displays in theatre lobbies and
presentation auditoriums which use the Pepsi Digital Gateway. The full range of
brilliant LCD, plasma and projector display options, comprehensive multi-level
service packages, and reliable servers ensure that national and regional
advertising programs receive excellent presentation quality.
“NEC’s state-of-the-art equipment will allow us to offer our theatre customers
new marketing capabilities and innovative in-theatre entertainment through the
Pepsi Digital Gateway,” said Patrick Hunt, national account sales
representative, PepsiCo Travel & Leisure Group. “Their combination of hardware
integrity and dedicated service will be appealing to cinema owners.
“We’re proud to have been selected as the exclusive hardware and service
provider for the Pepsi Digital Gateway,” commented Kurt Schwenk, general manager
of Digital Cinema Division, NEC Solutions America. “With nearly 3,000
experienced technicians ready, a 24/7 toll-free help line, and multiple service
centers across the U.S., NEC strives to be available the moment you need us.”
The ADVASuite In-Theatre Advertising system increases the revenue earning
potential of exhibitors through high quality pre-feature and in-lobby
advertising. For the Pepsi Digital Alliance, the NEC ADVA*Suite system will be
integrated seamlessly with software advertising screens in theatres and lobbies
developed by Kodak (www.kodak.com; NYSE: EK), as well as with dynamic
menu-specific advertising in concession stands developed by Scala, Inc. (www.scala.com).
About Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com, NYSE: PEP) is the
refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its
U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi
Twist, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire,
Sierra Mist, Sierra Mist Free, Mug, Slice, Aquafina, Dole single-serve juices,
Tropicana Juice Drinks and SoBe. The company also makes and markets North
America's best-selling ready-to-drink iced teas and coffees, respectively, via
joint ventures with Lipton and Starbucks.
NEC Digital Cinema Contacts:
North America and South America
NEC Display Solutions of America
Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh
Phone: 49(0)89-99 6990
Public Relations: Ann Kjellser
PR Manager EMEA
Phone: 46 72 162 8719
Sales: Mark Kendall
Senior Manager, Digital Cinema
Phone: 44 118 969-1352
Marketing: Gerd Kaiser
Product line manager, Large Venue Projectors
Phone: 49(0)89 99 699-623
NEC Display Solutions, Ltd.
Phone : 0120-610-161 (Customer Support Center)
*9:00-18:00 except Saturday/Sunday/National holidays
NEC Solutions (China) Co., Ltd.
Australia, New Zealand
NEC Australia Pty Ltd
Phone: +61 3 9262 1111
Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Phone: +66 2887 8807
Hong Kong, Macau, Taiwan
Strong Westrex, Inc.
Phone: +852 2827 8289
India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd.
Phone: +91 44 42041505
Hyosung ITX Co., Ltd.
Phone: +82 2 2102 8591
*Web Site of NEC DLP Cinema Projectors
About NEC Digital Cinema:
Combining advanced DLP Cinema®
projectors with reliable multiplex and screen servers, NEC Display Solutions’
Digital Cinema Projector Series offers the most comprehensive digital cinema
solution on the market today. These 3D-capable models enable theaters to
deliver stunning digital images regardless of screen size, while simplifying
theater management and reducing costs. All of NEC's digital cinema projectors
meet DCI specifications for performance and reliability, meeting the
requirements of today’s cinema industry. NEC also offers full digital signage
solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia
projectors, for lobbies, concessions and concourses.
NEC Digital Cinema Directory page
NEC Digital Cinema Web Site
About NEC Corporation:
NEC Corporation is one of the world's leading providers of Internet, broadband network and enterprise business solutions dedicated to meeting the specialized needs of its diverse and global base of customers. NEC delivers tailored solutions in the key fields of computer, networking and electron devices, by integrating its technical strengths in IT and Networks, and by providing advanced semiconductor solutions through NEC Electronics Corporation. The NEC Group employs more than 150,000 people worldwide with more than $41 billion in revenue.
NEC Corporation Directory page
More NEC Digital Cinema Press Releases:
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Ymagis to Help Digitize the 125 Screens of Spanish Exhibition Circuit CineSur Circuito Sánchez-Ramade with the support of NEC and Proyecson
Feb 27, 2013
NEC Display Solutions Revolutionises Digital Cinema with NSH Lamps in NC900c Projector
Nov 30, 2012
NEC's New NC900C Digital Projector Obtains DCI Compliance
Nov 28, 2012
Cines Renoir, Spain’s Prominent Art House Cinema Circuit, and Ymagis Have Concluded an Agreement for the Deployment and Installation of NEC Projectors and Doremi Servers in all the Screens of its Cinemas.
Nov 8, 2012
NEC Display Solutions Updates NC900c Digital Cinema Projector for Theaters with Small Screens
Jul 5, 2012
NEC Launches A New Website Dedicated to Digital Cinema Display Solutions
Jun 20, 2012
Abaco Cines Concludes Agreement with Ymagis and NEC for Digital Cinema Deployment
Jun 19, 2012
NEC Brings Digital Cinema to Smaller Theatres with NC900C Launch
Jun 12, 2012
NEC Showcasing Digital Cinema Success at CineEurope 2012
Apr 26, 2012
GDC Technology and NEC Present Groundbreaking Live Demonstration Using GDC’s SX-3000 Standalone Integrated Media Block (“IMB”) and NEC’s 4K Laser Projector at CinemaCon 2012
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