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Rancho Cordova, Calif., USA—Apr 12, 2013

Cine Colombia Expands with Barco Digital Cinema Projectors and Auro 11.1 Immersive Sound

Colombia’s largest entertainment company to double number of Barco projectors in its cinemas this year
Barco, a global leader in digital cinema technology, is growing its relationship with Cine Colombia, deploying another phase of DLP Cinema® projectors bringing the total to 150 Barco projectors across the exhibitor’s circuit. Raising the entertainment bar in both its flagship locations in Bogotá and Bucaramanga, Cine Colombia is installing Auro 11.1 by Barco to enhance the immersive quality of premium movie showings.

“We have always been committed to technological development, which is obvious, because our goal is to be one step ahead of our competitors,” said Munir Falah, President of Cine Colombia. “We also understand that technology can make or break our customers’ movie experiences. That’s why we’ve been working with Barco for four years – we don’t want to settle for less than the best.”

A growing commitment to movie exhibition quality
Cine Colombia has rapidly grown its investment in Barco’s digital cinema technology, increasing the number of projectors from a single in 2007 to 150 projectors by the end of 2013. “We were the first Colombian movie company to use a digital cinema projector,” comments Falah.

Over the years, Cine Colombia has purchased a wide variety of Barco projectors, reflecting its desire to create the perfect match for every cinema screen, reaping both the aesthetic and economic benefits of this approach. The DP2K-15C and DP2K-23B projectors are ideal for screens up to 49 and 75 ft., respectively. The DP4K-32B, designed for the biggest screens (up to 105 ft.), is the brightest digital projector in its class, thanks to its highly efficient optical design and patented DMD cooling system.

Immersive sound enriches the moviegoing experience
Cine Colombia equipped both its “Mega Sala Cineco” theaters in Titan Plaza in Bogota – one of the biggest shopping malls in the country – and in Cacique Mall in Bucaramanga – one of the newest in the country – with Auro 11.1 by Barco. Designed along three spatial axes (width, depth and height), rather than the two axes found in traditional surround sound, the Auro 11.1 sound format provides an immersive cinema audio experience with lifelike sound coming from all directions.

Dedicated to local service and support
“The serviceability and ease-of-use of the projectors are remarkable, which our operators really appreciate,” confirmed Alexandra Villamizar, Projection and Sound Manager at Cine Colombia. “Because of Barco’s excellent training, we now understand the equipment in depth so we can quickly fix any issues ourselves. But when we need assistance from Barco, they quickly respond and always exceed our expectations.”

Barco provides dedicated, local support teams to service equipment in the region, and quickly supplies parts from eight parts depots located in Latin America.

“We are very pleased to grow our relationship with Cine Colombia who shares our passion for cinema excellence,” comments Ney Corsino, Vice President for Barco Latin America. “They represent a great success story in the region, and we wholeheartedly support their desire to deliver magical movie experiences of the highest quality.”
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Cine Colombia S.A.: CINE COLOMBIA was founded in 1927 in Colombia. Since then, it has evolved into one of the largest and most important motion picture distribution and exhibition companies in Latin America. Cine Colombia represents Twentieth Century Fox, Warner Bros. and most Latin American consortiums in the country, with a 46% market share, and is the only film distributor that is also a leading exhibitor. With over 40 theaters and 260 movie screens and over 100 additional screens in development, the company today stands as the largest movie circuit in Colombia and serves over 20 million guests annually in 12 cities around the country. Cine Colombia S.A. Directory page
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