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# Baird 1930

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Toronto, On—Sep 15, 2014

Cineplex brings popular TimePlay experience across Canada

Movie-goers can interact with content on the big screen for the chance to win great prizes
The weather may be getting cooler, but Canadian movie-goers can bask in the warm glow of the winner’s spotlight beginning Monday, September 15, with the continuous opening of Cineplex TimePlay in select local theatres nationwide.

Cineplex TimePlay, the popular theatre experience previously available only in select Toronto and Vancouver theatres, turns movie-goers’ smart phones and tablets into hand-held controllers that interact with the big screen.  During the Cineplex pre-show, guests compete with others in the same auditorium for the chance to win great prizes. 

“Guests absolutely love Cineplex TimePlay experience,” said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment.  “We know Canadian movie-goers will enjoy interacting with the big screen and competing with fellow movie-goers for the chance to win great prizes.”

Past prizes have included SCENE points, advertiser discounts delivered directly to users’ devices, special offers from the Cineplex Store, contests to win free cell phones, discounts with retailers, and much more.

The TimePlay app is available on iOS, Android and Blackberry devices.  Guests are encouraged to download the app prior to visiting the theatre.  To date, the TimePlay app has been downloaded more than 1.7 million times, and realized nearly six million plays in Toronto and Vancouver since January 2012.

This fall, Cineplex will add TimePlay to select theatres in markets nationwide, presenting advertisers an unmatched opportunity to connect with Canadian movie-goers.   In addition to TimePlay’s presence in Toronto and Vancouver, markets launching this fall include: Calgary, Edmonton, Saskatoon, Regina, Winnipeg, London, Waterloo, Oakville, Mississauga, Ottawa, Montreal, Halifax, Moncton, Saint John, St. John’s and Charlottetown.
About Cineplex Entertainment: Cineplex Inc. (“Cineplex”) is one of Canada’s leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food service, amusement gaming, alternative programming (Cineplex Events), Cineplex Media, Cineplex Digital Media, The Rec Room™ and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices.  Cineplex is also a joint venture partner in SCENE – Canada’s largest entertainment loyalty program.
 
Cineplex is headquartered in Toronto, Canada, and operates 165 theatres with 1,683 screens from coast to coast, serving approximately 77 million guests annually through the following theatre brands: Cineplex Cinemas, Cineplex Odeon, Cineplex VIP Cinemas, Galaxy Cinemas, SilverCity Cinemas, and Scotiabank Theatres.  Cineplex also owns and operates the UltraAVX™, Poptopia, and Outtakes brands.  Cineplex trades on the Toronto Stock Exchange under the symbol CGX.
Cineplex Entertainment Directory page About Timeplay: TimePlay is a world leader in the multi-player interactive industry. The TimePlay platform allows moviegoers to use their smartphones and tablets to interact with and control outcomes on the big screen in real time, while providing a targeted portal for offer delivery, e-commerce and social networking. The globally patented technology enables exhibitors, advertisers, studios and other partners to entertain, inform, and engage directly with moviegoers before or after a show. TimePlay’s two-way interactive platform drives high participation levels and is delivering significantly elevated engagement and activation for its partners compared with traditional media campaigns.

TimePlay is currently deployed at several exhibitors including Cineplex Inc. (TSX: CGX), Carmike Cinemas (NASDAQ: CKEC), Emagine Theatres and Bow Tie Cinemas with many brands having created interactive ads on the platform outside of the U.S. including McDonalds, Mazda, Samsung, Revlon, Shell and Heineken. TimePlay has offices in Los Angeles and Toronto. For more information, please visit us at TimePlay.com or follow us on Twitter: @TimePlayEnt
Timeplay Directory page
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