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Toronto, On—Sep 15, 2014

Cineplex brings popular TimePlay experience across Canada

Movie-goers can interact with content on the big screen for the chance to win great prizes
The weather may be getting cooler, but Canadian movie-goers can bask in the warm glow of the winner’s spotlight beginning Monday, September 15, with the continuous opening of Cineplex TimePlay in select local theatres nationwide.

Cineplex TimePlay, the popular theatre experience previously available only in select Toronto and Vancouver theatres, turns movie-goers’ smart phones and tablets into hand-held controllers that interact with the big screen.  During the Cineplex pre-show, guests compete with others in the same auditorium for the chance to win great prizes. 

“Guests absolutely love Cineplex TimePlay experience,” said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment.  “We know Canadian movie-goers will enjoy interacting with the big screen and competing with fellow movie-goers for the chance to win great prizes.”

Past prizes have included SCENE points, advertiser discounts delivered directly to users’ devices, special offers from the Cineplex Store, contests to win free cell phones, discounts with retailers, and much more.

The TimePlay app is available on iOS, Android and Blackberry devices.  Guests are encouraged to download the app prior to visiting the theatre.  To date, the TimePlay app has been downloaded more than 1.7 million times, and realized nearly six million plays in Toronto and Vancouver since January 2012.

This fall, Cineplex will add TimePlay to select theatres in markets nationwide, presenting advertisers an unmatched opportunity to connect with Canadian movie-goers.   In addition to TimePlay’s presence in Toronto and Vancouver, markets launching this fall include: Calgary, Edmonton, Saskatoon, Regina, Winnipeg, London, Waterloo, Oakville, Mississauga, Ottawa, Montreal, Halifax, Moncton, Saint John, St. John’s and Charlottetown.

About Cineplex Entertainment: A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada’s largest and most innovative film exhibitor, Cineplex welcomes 75 million guests annually through its circuit of 163 theatres across the country. Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media), amusement solutions (Player One Amusement Group) and an online eSports platform for competitive and passionate gamers (WorldGaming.com).  It also operates a location based entertainment business through Canada’s newest destination for ‘Eats & Entertainment’ (The Rec Room), and will be opening new sports and entertainment complexes in communities across the country (Topgolf). Additionally, Cineplex is a joint venture partner in SCENE, Canada’s largest entertainment loyalty program. 

Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs over 13,000 people in its offices across Canada and the United States.  To learn more visit Cineplex.com or download the Cineplex App.
Cineplex Entertainment Directory page About TimePlay: TimePlay Directory page
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