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# 1950 Theatre TV

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New York—Mar 10, 2015

IMAX and Vue International Forge Partnership to Bring First Commercial IMAX® Theatre to Denmark

IMAX Corporation (NYSE:IMAX) and Vue International, a leading global exhibitor , today announced an agreement for an IMAX® theatre to be added to the CinemaxX multiplex in Copenhagen, Denmark. The deal marks IMAX’s first commercial theatre agreement in Denmark.

“We are committed to delivering premium entertainment experiences and IMAX is an extension of this strategy, serving as the anchor attraction for our multiplex in Copenhagen,” said Tim Richards, CEO, Vue  International.  “We are absolutely delighted to be the first to bring audiences in Denmark, IMAX, the world’s most immersive way to experience the biggest blockbuster films, which we are confident will further strengthen our business and thrill our guests for many more years to come."
 
“With its strong movie-going culture and growing exhibition industry, Denmark is a very promising market for us,” said Andrew Cripps, President, IMAX EMEA. “I can’t think of a better way to enter the commercial market in Denmark than by partnering with a first class exhibitor to bring IMAX to the nation’s most succesful cinema complex, hosting the biggest screen in Scandinavia”
 
IMAX® theatres offer moviegoers a truly immersive cinematic experience, allowing them to enjoy the biggest blockbusters like never before. IMAX’s cutting-edge projection system, which delivers crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, creates a unique environment that makes audiences feel as if they are in the movie.
 
Every movie presented in IMAX® cinemas has been digitally re-mastered to enhance both the image and sound with proprietary IMAX DMR® (Digital Re-mastering) technology.
 
About Vue International
From its inception in May 2003, Vue became a worldwide operator and developer of modern, innovative multiplex cinemas. With the acquisition of Apollo Cinemas and the takeover of CinemaxX (Germany and Denmark) in 2012, the acquisition of Multikino (Poland, Latvia and Lithuania) in 2013, and most recently Space Cinemas (Italy) in 2014, Vue Group today operates 1,741 screens at 187 state-of-the-art multiplex cinema locations in 9 countries, namely the United Kingdom, Ireland, Germany, Denmark, Poland, Latvia, Lithuania, Italy and Taiwan.

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of Dec. 31, 2014, there were 934 IMAX theaters (809 commercial multiplexes, 19 commercial destinations and 106 institutions) in 62 countries.
 
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.  
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page About Vue Entertainment Holdings: Vue Entertainment (Vue) is a leader in the premium entertainment cinema sector in the UK.   Committed to continued growth and development of its premium entertainment ‘big screen’ experience, Vue delivers the best choice of content, combined with the best technology in the best environment.   Vue has 85 state of the art cinemas throughout the UK and Ireland, with 813 screens where Vue project every film in Sony Digital Cinema 4K for ultra high definition pictures with four times more detail. Vue cinemas offer a range of content, in addition to highly anticipated blockbusters, with event cinema titles including opera, ballet, musicals, national theatre, live streaming of sporting events and concerts through to hosting Gaming championships and dedicating multiple screens to eGaming arenas.   Vue was founded in the UK following the acquisition of the Warner Village Cinemas in 2003 and is part of the largest cinema group in Europe, Vue International. Vue Entertainment Holdings Directory page
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