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Venice, Italy—Sep 2, 2015

Amazing 3D Laser Projection “EVEREST (3D) by Baltasar Kormákur”

72nd Venice International Film Festival Opening Ceremony
Cinemeccanica, Technical Partner of 72nd Venice International Film Festival and Universal Pictures International Italy are proud to announce the 3D laser projection of EVEREST by Baltasar Kormákur, opening film festival show, thanks to LUX, a laser light source adaptable to digital projectors, result of a pluriannual Cinemeccanica research.

This new laser projector grants a color gamut wider and an excellent brightness for an amazing 3D projection. 

Richard Borg, Universal Pictures International Italy CEO, commented: "All efforts to improve the quality of the cinema experience will always be supported by Universal Pictures. It is the first time that an international film festival so prestigious adopts this new extraordinary technology during an opening ceremony".  Massimo Riva, Cinemeccanica CEO, added: "We are proud to contribute to the growth of the quality in cinema shows and we are sure the spectators will appreciate an innovation which will transform each movie in a more addictive experience". 

Universal Pictures International (UPI) is the international marketing and distribution division for Universal Pictures. In the United Kingdom, Spain, Italy, Germany, Switzerland, the Netherlands, France, Russia, Korea, Australia, Mexico, India and China, UPI directly markets and distributes movies through its local offices, creating campaigns and release strategies that respond to the culture and market behavior of those territories. In other parts of the world, UPI partners with Paramount and Sony in the distribution of all three companies’ films. 

Universal Pictures is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. 

Cinemeccanica is one of the world`s pioneers in the production of Cinema equipment. The company based its own tradition on a long series of worldwide success. Leader in developing cinema technology, like projectors and sound equipment, Cinemeccanica is present in 90 countries. 

In the last years the company invested in tecnological research, developed LUX, a 6P laser light source adaptable to DLP projector which offers several benefits than the xenon lamps: improved brightness, improved light distribution on the screen (95% center to side), constant light level over time, crisper and more vivid colors: color gamut much wider, amazing 3D experience thanks to a brighter 3D projection, up to 50% less power consumption, reduced environmental impact meaning no lamp recycling.

More info at LUX, The Smart Cinema Laser www.cinemeccanica.eu
About Cinemeccanica:
Cinemeccanica is one of the world`s pioneers in the production of Cinema equipment. In the last years the company invested in technological research, developing LUX, a 6P laser light source adaptable to DLP projector. It offers several benefits compare to than the xenon lamps: improved brightness, improved light distribution on the screen (95% center to side), constant light level over time, crisper and more vivid colors: color gamut much wider, amazing 3D experience thanks to a brighter 3D projection, up to 50% less power consumption, reduced environmental impact meaning no lamp recycling.
Cinemeccanica Directory page
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More Cinemeccanica Press Releases: Jul 14, 2016 Cinemeccanica France Will Supply A LUX Laser Projector at the Prestigious Museum Le Louvre Jun 21, 2016 Jinyi Cinemas Signed to Retrofit 100 Digital Projectors with LUX, the RGB 6P Cinema Laser Mar 24, 2016 Cinemeccanica Debuts ESPARENA, the First Cinema Gaming Platform Jan 25, 2016 New Cinema Park in Saratov Opened with Lux, the Smart Cinema Laser Jun 11, 2015 Strategic Partners Cinemeccanica and XPAND bring LUX live demo to CineEurope May 12, 2015 Digital 3D Laser Projection Demo and European Film Premieres Confirmed by Cinemeccanica and La Geode for Euromax 2015 Apr 15, 2015 Cinemeccanica and XpanD Announce Strategic Partnership to Advance Market Laser Projection Technologies Feb 11, 2015 Cinemeccanica Partners with Arts Alliance Media to Offer AAM’s Screenwriter TMS with Cinecloud Server Jun 19, 2014 Cinemeccanica Launched Officially to the Market Cinecloud™ Lux the Smart Cinema Laser Dec 11, 2013 Cinemeccanica Introduces “Immersive Cinema”: Laser Driven Projection and Multidimensional Sound in A Unique Auditorium Sep 13, 2013 Cinecould Server: Success at Venice Cinema Exhibition Apr 15, 2013 Cinecloud: the Fastest Server in the Market with Solid State Discs Nov 23, 2012 Cinemeccanica Cinecloud Server Solution is DCI compliant Oct 3, 2007 Barco and Cinemeccanica further strengthening their cooperation with a Value Added Partnership. Oct 25, 2004 Barco and Cinemeccanica announce worldwide agreement Mar 30, 2004 Barco and Cinemeccanica sign letter of intent More
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