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# 1939 Eidophor

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Seoul and Los Angeles—Oct 23, 2015

4DX Strengthens its Grip in Chinese Market, Launching the First Theater with Emperor Cinema in China

Expansion with AEON Cinemas Continues in Japan, The Fastest Growing Country for 4DX
CJ 4DPLEX, an immersive theater technology featuring moving seats and environmental effects, has strengthened its standing in the Chinese market through a new partnership with Emperor Cinema, the high-end multiplex operator in China. Additionally, CJ 4DPLEX continued its Asian expansion this week with an opening ceremony for the first screen in Shijonawate, Osaka. This is the result of a partnership with AEON Cinemas, Japan’s largest cinema chain, operating 83 theaters, 702 screens and 134,006 seats.
 
The first 4DX location with Emperor Cinema, the premium theater equipped with advanced multiplex facilities including the state of the art production systems, is in Wanxiangcheng (MIXC) shopping mall, located in the newly developed area of Hefei. The first ticket sales have begun for the new 4DX location, which is expected to hold a grand opening ceremony in December.
 
With this opening, 4DX will contribute to Emperor Cinema holding its place as a premier multiplex exhibitor delivering an immersive cinematographic experience to the moviegoers. This new deal with Emperor Cinema further establishes China as the largest market for CJ 4DPLEX where there is a total of 40 4DX screens operating across the country.
 
In Japan, since opening its first 4DX auditorium in 2013, CJ 4DPLEX has been rapidly increasing the number of 4DX screens in the county and that trajectory is not slowing down, with 11 sites opening in 2015 alone and 19 currently operating throughout the nation. AEON Cinemas Shijonawate invited major media outlets such as NHK, Mainichi and Asahi and held a showcase event, screening 4DX trailers at the opening ceremony on October 20. The event was successful, drawing great attention from guests.
 
“We are excited to announce the start of our business with both of these significant partners. Emperor Cinema, premium multiplex operator in China and AEON Cinemas, the largest theater operator in Japan. We will concentrate on expanding our 4DX locations in both China and Japan and look forward to broadening our business beyond Asia by forging a solid partnership with global exhibitors.” said Byung Hwan Choi, CEO of CJ 4DPLEX.
 
As of October 2015, 4DX tallies 206 auditoriums with over 28,000 seats in 36 countries. 4DX plans to open 53 total sites in China and 33 sites in Japan by end of this year, strengthening its grip in the Asian market. Worldwide, CJ 4DPLEX aims to open 300 4DX theaters by the first half of 2016 and expand to 800 4DX theaters by the end of 2017.
 

About CJ 4DPLEX: CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies with motion, vibration, water, wind, snow, lighting, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes of both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 300 Hollywood titles have been screened in 4DX. As of November 2016, 4DX reaches over 38,000 seats in operation at more than 309 auditoriums in 42 countries. CJ 4DPLEX Directory page About CJ Group: CJ Corporation produced Korea’s first sugar in 1953 and was found with the philosophy of Business Patriotism, that is “A company must contribute to the nation and further the human race with its business.” CJ has led Korea’s food culture for the last sixty years based on the philosophy “Business Patriotism, People First, and Rationalism.” As it enters the 21st century, the company has extended its business into four core fields of Food & Food Service, Bio & Pharmaceuticals, Homeshopping& Logistics, and Entertainment & Media. CJ has constantly pursued its core values of integrity, passion, and creativity under the vision of ‘Create a New Culture for Healthy. Happy and Convenient Lifestyles’ and has produced ONLYONE products and services to create the best values. These principles were the motivation that helped CJ grows as a global company creating lifestyle and culture beyond the Korean market. CJ is now embarking on a long journey toward ‘2020 GREAT CJ.’ CJ will move forward ceaselessly until we create a lifestyle that influences the world beyond territorial and cultural borders. CJ will not cease our quest for a better future until Korean culture, Korean movies, Korean cuisine, Korean TV dramas and Korean music are integrated into global culture. CJ Group Directory page
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