Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.
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What news do you publish?
DCinemaToday publishes press releases that we believe are relevant to professionals in the digital cinema market. This market represents the capture, finishing, distribution, and playback of studio-grade content (DCI-level or above) in movie theatres other professional settings.
We avoid press releases about the content itself, upcoming title announcements, or routine business issues unless there is a cinema technology angle. We also avoid releases intended primarily for the financial, broadcast-to-home, or home theatre markets unless we believe they may be relevance to our readers.
DCinemaToday keeps editorial to a minimum and lets the industry speak for itself through its press releases. Our readers have found the time-tested press release format ideal for quickly communicating in a straight-forward manner the essentials that industry stakeholders need to know.
All press releases accepted but be newsworthy and written as “news”. We will not publish general product literature, marketing brochures, or magazine articles that have been quickly re-purposed into a press release.
How should the press release be formatted?
We request all releases submitted contain the following elements:
DCinemaToday presents press releases in three different layouts depending on their age and grouping status:
To optimize their impact, releases should therefore be written in "resolution layers" where the headline serves as a low-resolution version, and when coupled with the first paragraph results in a medium-resolution version, and the entire release represents the full-resolution version.
All accepted press releases are published as much as possible in their original version. We avoid making changes unless to correct for simple and obvious grammatical or typographical errors. When necessary, titles are converted to title-case and unnecessary punctuation removed. We occasionally edit over-length or excessively wordy headlines, or break paragraphs to increase readability. User-supplied formatting is removed and press releases are formatted to be consistent with the DCinemaToday layout style.
What about timing and embargoed press releases?
For the best placement it is important to send press releases promptly. All press releases are sequenced and made visible by the date and time indicated at the top of the release. If no exact time is specified, releases are sequenced by release date in the order received. Forward dating of previously issued press releases is not allowed. If the same (or similar) press release is found on other media, the date/time of the press release on DCinemaToday may be reset and reordered to the earliest found published date and time.
Press release can be submitted in advance under embargo provided the release date, time and time zone are clearly specified. If the embargo is broken in advance intentionally by an “exclusive” or unintentionally by other media, we may reset the posted release sequence to the earliest published time and date.
How do I get my logos and ads on my press releases?
DCinemaToday is supported by the cinema industry's leading manufacturers and service providers who receive increased visibility with logos, links, and favorable placement.
A sponsor position is not required for publication on DCinemaToday. The same editorial guidelines apply to sponsors and non-sponsors alike. However, our sponsors do get a range of additional visibility benefits, such as initial placement in the center column, extended with summary and additional links. (Non-sponsored press releases will begin with the headline only in the “More Press Releases” column.) Sponsors also get their headline is bold font as they flow into the “More Press Releases” column with the summary text presented in a mouse-over box. Plus, the sponsored Full Press Release page will contain the sponsor’s logo and banner ad with a cleaner layout and no competitive advertising.