The Martínez family (Syem Group), has been working for more than 30 years in the film industry under the brand “Cine Star”. They will launch their new brand called “Muvix” in 2018, which will allow them to compete side by side with the most important multinationals in the market. A powerful expansion plan involves a strong investment for the next few years and contemplates the construction of new complexes in Chile and Latin America, being Peru the first market to approach. This will allow the Martinez family to become a leading player in the industry. By 2018 Muvix will have three projects in three different cities in Chile and for 2019 there will be another four projects added.