Cinema Technology Dec. 06, 2022
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DCA Italy Italy http://www.dcaitaly.com


About DCA Italy:
DCA Italy is the exclusive national concessionaire for advertising in the cinemas of the UCI and The Space Cinema circuits. It operates on the Italian territory with 77 cinemas and undisputed leader among advertising concessionaires with a market share of 44%. DCA's mission is to engage the viewer before, during and after the show. Overseeing these three moments means creating a great emotional involvement, getting in tune with the viewers, making oneself memorable and structuring a highly targeted, innovative and personalized communication on the specific needs of one's target audience, without dispersing the effectiveness of the message. DCA offers advertisers the ability to interact with a quality audience, who have actively chosen to be in their cinemas, at that moment, at that time, to see that content.

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