SAWA is the Global Trade Body to the Cinema Advertising industry. We continually build and develop international standards and best practice for the Cinema Medium; raising the profile of the Cinema Advertising through research, setting of standards and marketing initiatives. SAWA improve the communication between Cinema Advertising companies around the world; in turn facilitating the easier buying of the Cinema medium for Advertisers and Agencies. SAWA are worldwide Founding Partners to Project Everyone and The Global Goals. For information on SAWA Global Cinema Advertising Association please contact Cheryl Wannell Email: cwannell@sawa.com Tel: +61 406215561 or visit www.SAWA.com