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London, UK—Feb 2, 2009

Dutch Independent Cinemas to Go Digital with Arts Alliance Media

68 screens to be converted in Holland’s first VPF-funded roll-out
Arts Alliance Media (AAM), Europe’s leading digital cinema provider today announced that it has reached an exclusive agreement with the Amsterdam Booking Company B.V. (ABC), a buying group representing Dutch independent cinemas, to supply and integrate digital cinema in 68 screens within 20 cinemas across The Netherlands.  The deal also covers the installation of a professional satellite network for the transmission of live events and encrypted content.
 
The ABC roll-out will start immediately in order to equip screens for the February 11th Dutch release of Disney’s 3-D film, “Bolt”. Consequently, this will be the first wide 3-D release in the Netherlands. Screens in Heerenveen, Heerlen, Schagen, Spijkenisse, Venray, Weert and Zutphen will be installed with digital cinema and 3D systems in time for “Bolt”. Other upcoming 2009 3-D movies for the ABC rollout will include “Monsters vs. Aliens” (Dreamworks/Paramount), “Up (Pixar/Disney), “Ice Age 3”(Twentieth Century Fox), “Planet 51” (Sony Pictures), “Toy Story 3D” (Pixar/Disney) and “Avatar” (Twentieth Century Fox).  Digital 3-D screens generate higher box office than standard screens.
 
Under the conditions of the agreement, AAM will create a fully integrated DCI-compliant digital cinema and satellite network within the ABC group of cinemas. The agreement requires AAM to procure, service and maintain all digital cinema systems deployed, including projectors and servers, central storage servers and a Theatre Management System.  ABC and AAM have jointly selected Christie projectors and Doremi servers for the deployment. FTT Filmtronics will carry out the installations and provide maintenance and local support. The satellite equipment will be provided by Arqiva Satellite and Media. See below for full list of cinemas in the ABC digital cinema rollout.
 
Paul Visser, ABC’s owner said, “We see clearly what the future of cinema is going to be - digital, 3-D and live events. AAM is the best partner to make that happen and enable us to be the first widespread movers in the Netherlands.”
 
Howard Kiedaisch, Chief Executive Officer, AAM said, “We are honoured to have been chosen by ABC for this highly significant deployment. Our commitment is to help all cinemas convert to digital, regardless of size or location and having ABC on board proves that our program works for independents as well as big chains.”
 
Amsterdam Booking Company programs cinemas throughout the Netherlands and has a market share of 10% in the Dutch market. ABC also advises the connected cinemas on marketing, management and future development. The cinemas share information with each other which leads to synergy. ABC has extensive knowledge of the distribution side of the business, which enables the company to achieve the goals of both exhibition and distribution.  
 
To date, AAM has a European footprint of 420 installed and operated digital cinema screens in the UK, France, Spain and Norway.  The company is currently completing the 400-screen rollout in France’s Circuit George Raymond (CGR Cinémas). AAM was the first digital cinema provider in Europe to sign VPF-based deployment agreements with studios and exhibitors.


Arts Alliance Media Contacts:
Media
Alessandra Skarlatos 
 +44 (0)20 7751 7543 

Logo: Arts Alliance Media
About Arts Alliance Media:
Arts Alliance Media (AAM) is the global leader in digital cinema software and services. We offer a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, grow revenue, and improve the cinematic experience for their customers.

Our software touches over 45,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Arts Alliance Media is a part of the Luxin-Rio Group, the world’s foremost cinema technologies provider. Also within the group are Mediamation, creators of the world-wide phenomenon MX4D, and Volfoni, a global leader in 3D technology.
Arts Alliance Media Directory page Arts Alliance Media Web Site
About Amsterdam Booking Company B.V.: Amsterdam Booking Company, which programs Dutch independent cinemas, is based in Amsterdam. Founded by Paul Visser in 2004, ABC was created to enable the independent cinemas to join forces and collectively program content, as well as gain management, marketing and overall strategy advice in such areas as digital deployment. Visser has over 30 years working experience in the film industry, mainly as a sales director at various distributors in the Netherlands. Amsterdam Booking Company B.V. Directory page

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Dec 3, 2018 AAM Headquarters Relocates to State-Of-The-Art Office in New West London Media Village
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Sep 21, 2018 Shin Kong Cinemas, A Member of Taiwan’s Top Retail Group, Selects AAM Software to Achieve Their Goals of Rapid Growth
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Jul 16, 2018 AAM Launches Industry’s First Fully Automated Theatrical KDM Management Solution with Deluxe Technicolor
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Arts Alliance Media (AAM) today announced the start of operations in mainland China, with the establishment of a legal entity and the opening of a new office in the country.

Apr 16, 2018 Cinepolis Selects AAM Software Solutions to Manage Content and Centralise Operations Across India
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, today announces that it has been selected by Cinépolis, one of the world’s largest exhibitors, to provide automated scheduling and content management across its entire circuit in India. AAM’s Screenwriter TMS (Theatre Management System) and Producer Enterprise TMS software solutions are being deployed in all 273 of Cinépolis’ screens, which span 51 sites across India.

Jan 23, 2018 Sundance Institute Extends Software Agreement with Arts Alliance Media
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Following an agreement to provide cinema software to the 2017 Sundance Film Festival, Arts Alliance Media (AAM) has announced that the contract has been extended through the 2018 Festival. AAM’s Theatre Management Software will also power the cinema screens of six Sundance Institute venues throughout the Festival.

Dec 20, 2017 Jackie Chan Cinemas Automates and Centralises with Arts Alliance Media to Continue Expanding
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Arts Alliance Media (AAM), together with their Chinese reseller Beijing Cserv, today announces that Jackie Chan Cinemas will centralise all their operations using AAM’s enterprise Theatre Management System (TMS), known as Producer.
More Amsterdam Booking Company B.V. News:
Jun 27, 2013 XPAND Adds 40 New Passive 3D Systems in The Netherlands
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