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GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.



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Hong Kong—Apr 23, 2009

GDC Announces Agreement with Sony Pictures Releasing International Corporation Supporting its Digital Cinema Systems Deployment in Asia

GDC Technology ("GDC") is pleased to announce that Sony Pictures Releasing International Corporation ("SPRI") has become the latest major Hollywood studio to enter into a non-exclusive agreement with GDC for digital cinema deployment in selected countries in Asia (the "Agreement"). With the addition of SPRI, GDC has now entered into digital deployment arrangements with five major Hollywood studios. SPRI is an international motion picture distribution arm of Sony Pictures Entertainment.

Under the Agreement, subject to booking terms, SPRI will supply its motion picture content in digital format to Asian exhibitors that are outfitted by GDC with DCI-compliant digital projection systems, as well as make financial contributions for a limited time to promote DCI-compliant digital cinema technology. After this initial phase of deployment, GDC will set its sights on furthering the digital footprint theatrically in even more Asian countries.

The benefits of digital cinema over the traditional 35mm projection systems are now well recognized and acknowledged by many in the theatrical industry worldwide. Equipping theaters with digital projection systems enables both exhibitors and distributors to realize substantial benefits, including higher quality, non-degradable prints and better protection against piracy.

Equally important, digital cinema expands the type of programming opportunities available to audiences such as digital 3D & alternative content, and live satellite events which traditional 35mm film projectors could not deliver.

"Digital cinema is an important part of our overall strategy to enhance the theatrical experience for consumers all around the world," said Mark Zucker, President, Sony Pictures Releasing International Corporation. "GDC's expertise and early involvement in digital cinema in Asia makes them a very good partner for us."

"GDC is pleased to have SPRI added to our Digital Cinema Systems Deployment signings in Asia," said Dr. Man-Nang Chong, founder and CEO of GDC Technology. "With the blessings of four other major Hollywood studios and now SPRI, GDC is in a good position to assist Asian exhibitors in mapping out and realizing their digital future. We are optimistic to see more cinemas in the region embrace the Digital Cinema format and accelerate their digital conversions."


GDC Technology Limited Contacts:

Media Relations:

Tony Adamson
tony.adamson@gdc-tech.com
+1 (214) 686-0491


GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
info@gdc-tech.com


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About GDC Technology Limited:

About Us

Founded in 1999 and headquartered in Hong Kong, GDC Technology Limited (“GDC Technology”) is a leading global digital cinema solutions provider with a 20-year history of first to market innovations.  GDC Technology has the largest installed base of media servers and TMS (“Theatre Management System”) in the Asia-Pacific region and the second-largest globally. One out of three cinemas in the world uses GDC products. GDC Technology holds numerous patents globally, including in USA and China. Today, GDC has presence in 13 offices and 37 local service centers* worldwide. 

*33 GDC service centers and 4 outsourced service centers in Europe

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