Arts Alliance Media Lands Cinema Milestone with ‘Iron Maiden: Flight 666’

Over 100,000 Admissions from Special Event Screenings on 500 Screens in 42 Countries

Arts Alliance Media today announced the success of the award-winning documentary film, ‘IRON MAIDEN: FLIGHT 666’. 70% of the total admissions, which exceeded 100,000, were from one-day-only special event screenings, day and date, on April 21st. The feature length film, released exclusively on digital prints, has achieved the distinction of being the biggest ever worldwide simultaneous release of a documentary film, playing on screens across South and Central America, Mexico, all of Western and most of Eastern Europe, Russia, Japan, Australasia, USA, Canada, South Africa and India. ‘FLIGHT 666’ was distributed by Arts Alliance Media (AAM), in collaboration with EMI Records and Iron Maiden.

‘FLIGHT 666’ achieved the highest per-screen average of any film in the UK on April 21st, with over 12,000 total admissions from only one single evening show on 80 screens, and was the number one film in over 85% of UK sites where it played. It attracted an extraordinary 8,000 admissions at “2 minutes to midnight” in Brazil, a sellout of the 686-seater Finnkino Helsinki screen in Finland, and 5 back-to-back sold out shows at the Mann’s Chinese Theater in Hollywood. The film was extended at many sites due to popular local demand and a few territories opened after April 21st.

The widespread rollout of digital cinema and the resulting lower cost of distribution is enabling more non-traditional releases and alternative content to be played in cinemas, and along with events such as live operas, concerts and sporting events, are providing a new revenue stream for cinema exhibitors. AAM’s Chief Executive Officer, Howard Kiedaisch, commented “We are incredibly happy with this result and consider it to be a massive achievement for everyone involved. It’s a cinema first, proving the opportunities digital brings as this release would never have happened with 35mm prints. My thanks and congratulations go to Iron Maiden, EMI and all our exhibitor and distribution partners around the world. Watch this space!”

Stefan Demetriou, EMI’s Vice President, Visual Content Strategy & Acquisition, said “This film shows once again that Iron Maiden are at the forefront of audiovisual innovation - providing a memorable, big screen experience for their loyal fan base and new Maiden converts worldwide.”

The event has proved incredibly popular with exhibitors as well as audiences around the world, with Bernie Altman, of the independent Scala Cinema in Ludwigsburg, Germany, saying of their midnight show “Wow, what a night! The movie is really great – I feel like I was at a Maiden show last night! The fans were screaming ‘Maiden! Maiden! Maiden!’ shortly before we started the movie, and to say it simply, it was really ‘The Thing!’”

In the UK, ODEON’s Digital Development Director Drew Kaza said “We are delighted with the results for Flight 666. It was the number one film across ODEON on Tuesday night, and it’s by far the most successful alternative content programme ODEON has ever screened.”

The film was sub-distributed by D&E Entertainment in the US, and partner Evan Saxon commented “We were honoured to oversee the US theatrical distribution and marketing for Flight 666 as it was an overwhelming success. Exhibitors in our network sold out many screens and added additional showings with fans loving the experience. This was a first class campaign and we are very pleased that Arts Alliance, EMI and Iron Maiden selected D&E to be a part of their team.” Flight 666 won the audience award for Best Music Documentary at the recent South by South West festival. The film was produced by celebrated award–winning Toronto-based filmmakers Scot McFadyen and Sam Dunn of BangerProductions, who have received international critical acclaim for their previous movies, ‘METAL: A HEADBANGERS JOURNEY’ and ‘GLOBAL METAL’. Executive Producers are Rod Smallwood, Stefan Demetriou and Andy Taylor.

Arts Alliance Media have released almost 30 alternative content events since 2007, and upcoming releases include Swan Lake, Ondine (live) and La Traviata (live) from the Royal Opera House, Covent Garden.

Arts Alliance Media Contacts:

Media:

Gregory Davies

Gregory.Davies@artsalliancemedia.com

Sales:
salesteam@artsalliancemedia.com

AAM Links and Information:

Arts Alliance Media

About Arts Alliance Media:

Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers. AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens. AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

Arts Alliance Media Directory page Arts Alliance Media Web Site

Tags:

Event Cinema

Source:

Arts Alliance Media (London)

Mentioned:

D & E Entertainment (Hollywood)

Countries:

United Kingdom

Share This Page

More Arts Alliance Media News:

Apr 26, 2023 Arts Alliance Media Reveal the Potential of HeyLED and MX4D in First LA Tech Tour

Arts Alliance Media (AAM), the global leader in digital cinema software and services, have revealed the full potential of their portfolio’s immersive PLF solutions after influencers, exhibitors and integrators embarked on the inaugural AAM Tech Tour in Los Angeles.

Apr 25, 2023 Arts Alliance Media Announce Screenlighter Launch and Confirm Successful Deployments Across the United States

Arts Alliance Media (AAM), the global leader in digital cinema software and services, have confirmed that Screenlighter, the new Theatre Management System (TMS) designed exclusively for small and independent cinemas, is now available for deployment after a multitude of installations across the United States.

Apr 20, 2023 Arts Alliance Media Announce Screenwriter Agreement with National Amusements’ Showcase Cinemas

Arts Alliance Media (AAM), the global leader in digital cinema software and support, has announced a new Screenwriter agreement with National Amusements’ Showcase Cinemas, a world leader in the motion picture exhibition industry with screens across the Americas and the UK.

Apr 18, 2023 Arts Alliance Media and Sound Vision Technical Announce Screenwriter Partnership with Alamo Drafthouse Cinema

Arts Alliance Media (AAM), the global leader in digital cinema software and support, and Sound Vision Technical (SVT), a technology services provider offering digital cinema conversions and installations worldwide, has announced a new Screenwriter partnership with Alamo Drafthouse Cinema, a leading cinema chain in the United States.

Mar 27, 2023 Arts Alliance Media and HOYTS Cinema Technology Group Announce Screenwriter Partnership with Palace Cinemas

Arts Alliance Media (AAM), the global leader in digital cinema software and support, and HOYTS Cinema Technology Group (HOYTS CTG), Australia & New Zealand’s leading cinema technology services company, has announced a new Screenwriter partnership with Palace Cinemas, the fifth largest major cinema chain in Australia.

Dec 8, 2022 Arts Alliance Media Guarantees 24/7 Support for Customers Worldwide

Arts Alliance Media (AAM), the global leader in digital cinema software and services, has confirmed their international customer base will now receive 24/7 technical support to maintain effective, fault-free operations and complete peace of mind.

Dec 7, 2022 Arts Alliance Media Renew Screenwriter Reseller Partnership with Japan’s Broadmedia

Arts Alliance Media (AAM), the global leader in digital cinema software and services, has announced the continuation of a long-standing partnership with Broadmedia, a cinema technology integrator offering comprehensive support, DCP delivery, equipment and software to exhibitors in Japan.

Oct 25, 2022 Shenzhen Timewaying Co. Ltd and Arts Alliance Media Introduce World’s Largest DCI-Certified 4K Digital LED Cinema Screen to Market

Shenzhen Timewaying Co. Ltd (Timewaying), a leading technology manufacturer specialising in LED and 3D solutions, and Arts Alliance Media (AAM), the global leader in digital cinema software and services, have launched the new DCI-certified 20-metre 4K HeyLED cinema screen, becoming the world’s largest digital LED cinema screen on the market.

Oct 18, 2022 Arts Alliance Media Launch New Screenlighter Theatre Management System to Support Small and Independent Cinemas

Arts Alliance Media (AAM), the global leader in digital cinema software and services, have announced the launch of Screenlighter, a brand-new Theatre Management System (TMS) designed exclusively for small and independent cinemas.

Oct 17, 2022 Arts Alliance Media Announce Commitment to the American Market with Opening of AAM US Incorporated

Arts Alliance Media (AAM), the global leader in digital cinema software and services, today announced the official opening of its United States based subsidiary company, AAM US Incorporated (AAM Inc.), to support their ever-growing network of exhibitors and cinema integrators across the Americas.

Sep 13, 2022 Arts Alliance Media Powers San Sebastián International Film Festival for the Eighth Consecutive Event

Arts Alliance Media (AAM), the global leader in digital cinema software and services, have extended their software partnership with the prestigious San Sebastián International Film Festival (SSIFF) and Kelonik, a local integrator and service provider, enabling AAM’s Producer and Screenwriter cinema solutions to efficiently manage all the festival’s content and scheduling for an eighth consecutive event.

Jun 20, 2022 Arts Alliance Media and Timewaying Announce Opening of New HeyLED Innovation Centre in Los Angeles

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, and Shenzhen Timewaying Co. Ltd, a leading technology manufacturer specialising in 3D and LED solutions, has today announced the opening of the HeyLED Innovation Centre in Los Angeles, United States.

Apr 27, 2022 Arts Alliance Media Announce Lifeguard Agreement with Ster-Kinekor

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced a new software agreement with Ster-Kinekor Theatres, the largest movie exhibitor in South Africa.

Apr 26, 2022 Cinépolis Renew Software Partnership with Arts Alliance Media for Producer, Screenwriter, and AdFuser Solutions

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced the extension of a long-standing partnership with Cinépolis, the leader of the film and entertainment industry in Mexico and Latin America, and the world’s largest cinema chain in terms of attendance per-auditorium.

Apr 25, 2022 Arts Alliance Media Announce Vision for the Future

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has issued a clear vision for the future to act as a benchmark for developing new and existing solutions.

Apr 19, 2022 Arts Alliance Media Agree Partnership with Shenzhen Timewaying Co. Ltd to Become Primary Reseller of HeyLED Technology

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has agreed a strategic partnership with Shenzhen Timewaying Co. Ltd, a leading technology manufacturer specialising in 3D and LED solutions, to become an official reseller of HeyLED.

Feb 22, 2022 Arts Alliance Media Agree Partnership with CIELO to Bring Best in Class NOC Solution to Exhibitors

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has agreed a strategic software partnership with CIELO, a global leader in cloud-based monitoring and analytics software.

Feb 8, 2022 CGV Joins Hands with Arts Alliance Media to Create Post-Epidemic Model of Screening Management

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced a cooperation agreement with CGV, the largest multiplex cinema chain in South Korea.

Jan 31, 2022 Arts Alliance Media Announce Screenwriter Agreement with AMC Theatres

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced a new software agreement with AMC Theatres (NYSE:AMC) (“AMC”), the largest theatrical exhibitor in the United States and the world.

Jan 24, 2022 Arts Alliance Media Launch New TMS Automation in Screenwriter’s Smartest Software Release to Date

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has officially launched Screenwriter’s smartest Theatre Management System (TMS) software release to date to reinforce its position as the world’s leading TMS.




	Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers. AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens. AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider. Arts Alliance Media Website News Archive Local Directory Page Recent News: Apr 26, 2023 Arts Alliance Media Reveal the Potential of HeyLED and MX4D in First LA Tech Tour Arts Alliance Media (AAM), the global leader in digital cinema software and services, have revealed the full potential of their portfolio’s immersive PLF solutions after influencers, exhibitors and integrators embarked on the inaugural AAM Tech Tour in Los Angeles. Full News Article Arts Alliance Media Website Arts Alliance Media Local Directory Page Apr 25, 2023 Arts Alliance Media Announce Screenlighter Launch and Confirm Successful Deployments Across the United States Arts Alliance Media (AAM), the global leader in digital cinema software and services, have confirmed that Screenlighter, the new Theatre Management System (TMS) designed exclusively for small and independent cinemas, is now available for deployment after a multitude of installations across the United States. Full News Article Arts Alliance Media Website Arts Alliance Media Local Directory Page Apr 20, 2023 Arts Alliance Media Announce Screenwriter Agreement with National Amusements’ Showcase Cinemas Arts Alliance Media (AAM), the global leader in digital cinema software and support, has announced a new Screenwriter agreement with National Amusements’ Showcase Cinemas, a world leader in the motion picture exhibition industry with screens across the Americas and the UK. Full News Article Arts Alliance Media Website Arts Alliance Media Local Directory Page Apr 18, 2023 Arts Alliance Media and Sound Vision Technical Announce Screenwriter Partnership with Alamo Drafthouse Cinema Arts Alliance Media (AAM), the global leader in digital cinema software and support, and Sound Vision Technical (SVT), a technology services provider offering digital cinema conversions and installations worldwide, has announced a new Screenwriter partnership with Alamo Drafthouse Cinema, a leading cinema chain in the United States. Full News Article Arts Alliance Media Website Arts Alliance Media Local Directory Page