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Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
 
AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

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London—Apr 11, 2011

Arts Alliance Media and Cinema Digitaal Strike Deal for Nationwide Digital Cinema Rollout in the Netherlands

Arts Alliance Media (AAM), Europe’s leading digital cinema company, has announced that it has reached a deal with exhibitors and distributors in The Netherlands to transition the Dutch film industry to digital cinema. Under the agreement, over 500 screens across the country, from small art-house venues to larger chains’ cinemas, will be converted to digital by Arts Alliance Media. 
 
Cinema Digitaal is a unique not-for-profit organisation formed by the Dutch Association of Cinema Exhibitors (NVB), the Association of Film Distributors (NVF) and EYE Film Institute Netherlands. Operating as a central management entity, Cinema Digitaal is in control of the digitisation project, ensuring support for all exhibitors during the switchover. The scheme is partly funded by the Dutch government, through a grant from PRIMA (Project Implementation ICT Agenda) and the Netherlands Film Fund (Nederlands Fonds voor de Film), and aims at digitising the majority of the country’s cinema screens. All independents and circuits, with the exception of Pathe, Euroscoop and Utopolis, are part of Cinema Digitaal. The rollout will be based on the VPF model, with AAM managing collection and administration of VPF payments. 
 
Under the deal, Arts Alliance Media will be the scheme’s exclusive integrator – providing, installing and maintaining the equipment, as well as providing VPF financing. AAM has VPF deals in place with five Hollywood studios, and is in negotiations with the 14 member independent distributors of the NVF to sign up to VPF agreements to finance the rollout. 
 
Ron Sterk, Managing Director of the NVB, and Managing Director of Cinema Digitaal, said “This agreement is the result of sector wide effort to achieve a fast, efficient transition to digital cinema. 
 
We are very happy that all cinemas, multiplexes and art-house, will be able to benefit from the advantages of digital projection.”
 
Michael Lambrechtsen, Managing Director of the NVF, added “Through this scheme distributors will secure their area of distribution for the widest possible range of both art-house and mainstream titles in the Netherlands. 
 
Arts Alliance Media CEO Howard Kiedaisch said “Arts Alliance Media has always tried to make digital cinema deals that work for every exhibitor, and the Cinema Digitaal initiative is a ground-breaking way of the industry working together, and we’re delighted to be a part of it. The model of the industry leading the switch to digital itself is one we hope will be replicated in other territories.” 
 
Giovanni Dolci, Arts Alliance Media’s Strategy & Business Development Executive, added “It’s very exciting to see distributors and exhibitors cooperating to achieve a joint solution, which will allow the whole country to benefit from digital cinema. The NVB and NVF have both worked hard to reach this agreement and we’re thrilled that they have chosen AAM to implement the rollout. This will be a great real-life example of how the VPF model can be viable for many different exhibitors.” 
 
All the participating cinemas will have DCI-compliant digital projection equipment supplied and installed by Arts Alliance Media, which will also be upgradeable to 3D and satellite. The rollout is expected to begin during spring 2011.



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Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers. AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens. AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.
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More Arts Alliance Media News:
Apr 26, 2023 Arts Alliance Media Reveal the Potential of HeyLED and MX4D in First LA Tech Tour
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and services, have revealed the full potential of their portfolio’s immersive PLF solutions after influencers, exhibitors and integrators embarked on the inaugural AAM Tech Tour in Los Angeles.

Apr 25, 2023 Arts Alliance Media Announce Screenlighter Launch and Confirm Successful Deployments Across the United States
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and services, have confirmed that Screenlighter, the new Theatre Management System (TMS) designed exclusively for small and independent cinemas, is now available for deployment after a multitude of installations across the United States.

Apr 20, 2023 Arts Alliance Media Announce Screenwriter Agreement with National Amusements’ Showcase Cinemas
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support, has announced a new Screenwriter agreement with National Amusements’ Showcase Cinemas, a world leader in the motion picture exhibition industry with screens across the Americas and the UK.

Apr 18, 2023 Arts Alliance Media and Sound Vision Technical Announce Screenwriter Partnership with Alamo Drafthouse Cinema
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support, and Sound Vision Technical (SVT), a technology services provider offering digital cinema conversions and installations worldwide, has announced a new Screenwriter partnership with Alamo Drafthouse Cinema, a leading cinema chain in the United States.

Mar 27, 2023 Arts Alliance Media and HOYTS Cinema Technology Group Announce Screenwriter Partnership with Palace Cinemas
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Arts Alliance Media (AAM), the global leader in digital cinema software and support, and HOYTS Cinema Technology Group (HOYTS CTG), Australia & New Zealand’s leading cinema technology services company, has announced a new Screenwriter partnership with Palace Cinemas, the fifth largest major cinema chain in Australia.

Dec 8, 2022 Arts Alliance Media Guarantees 24/7 Support for Customers Worldwide
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, has confirmed their international customer base will now receive 24/7 technical support to maintain effective, fault-free operations and complete peace of mind.

Dec 7, 2022 Arts Alliance Media Renew Screenwriter Reseller Partnership with Japan’s Broadmedia
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, has announced the continuation of a long-standing partnership with Broadmedia, a cinema technology integrator offering comprehensive support, DCP delivery, equipment and software to exhibitors in Japan.

Oct 25, 2022 Shenzhen Timewaying Co. Ltd and Arts Alliance Media Introduce World’s Largest DCI-Certified 4K Digital LED Cinema Screen to Market
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Shenzhen Timewaying Co. Ltd (Timewaying), a leading technology manufacturer specialising in LED and 3D solutions, and Arts Alliance Media (AAM), the global leader in digital cinema software and services, have launched the new DCI-certified 20-metre 4K HeyLED cinema screen, becoming the world’s largest digital LED cinema screen on the market.

Oct 18, 2022 Arts Alliance Media Launch New Screenlighter Theatre Management System to Support Small and Independent Cinemas
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, have announced the launch of Screenlighter, a brand-new Theatre Management System (TMS) designed exclusively for small and independent cinemas.

Oct 17, 2022 Arts Alliance Media Announce Commitment to the American Market with Opening of AAM US Incorporated
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, today announced the official opening of its United States based subsidiary company, AAM US Incorporated (AAM Inc.), to support their ever-growing network of exhibitors and cinema integrators across the Americas.

Sep 13, 2022 Arts Alliance Media Powers San Sebastián International Film Festival for the Eighth Consecutive Event
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, have extended their software partnership with the prestigious San Sebastián International Film Festival (SSIFF) and Kelonik, a local integrator and service provider, enabling AAM’s Producer and Screenwriter cinema solutions to efficiently manage all the festival’s content and scheduling for an eighth consecutive event.

Jun 20, 2022 Arts Alliance Media and Timewaying Announce Opening of New HeyLED Innovation Centre in Los Angeles
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, and Shenzhen Timewaying Co. Ltd, a leading technology manufacturer specialising in 3D and LED solutions, has today announced the opening of the HeyLED Innovation Centre in Los Angeles, United States.

Apr 27, 2022 Arts Alliance Media Announce Lifeguard Agreement with Ster-Kinekor
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced a new software agreement with Ster-Kinekor Theatres, the largest movie exhibitor in South Africa.

Apr 26, 2022 Cinépolis Renew Software Partnership with Arts Alliance Media for Producer, Screenwriter, and AdFuser Solutions
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced the extension of a long-standing partnership with Cinépolis, the leader of the film and entertainment industry in Mexico and Latin America, and the world’s largest cinema chain in terms of attendance per-auditorium.

Apr 25, 2022 Arts Alliance Media Announce Vision for the Future
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has issued a clear vision for the future to act as a benchmark for developing new and existing solutions.

Apr 19, 2022 Arts Alliance Media Agree Partnership with Shenzhen Timewaying Co. Ltd to Become Primary Reseller of HeyLED Technology
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has agreed a strategic partnership with Shenzhen Timewaying Co. Ltd, a leading technology manufacturer specialising in 3D and LED solutions, to become an official reseller of HeyLED.

Feb 22, 2022 Arts Alliance Media Agree Partnership with CIELO to Bring Best in Class NOC Solution to Exhibitors
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has agreed a strategic software partnership with CIELO, a global leader in cloud-based monitoring and analytics software.

Feb 8, 2022 CGV Joins Hands with Arts Alliance Media to Create Post-Epidemic Model of Screening Management
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced a cooperation agreement with CGV, the largest multiplex cinema chain in South Korea.

Jan 31, 2022 Arts Alliance Media Announce Screenwriter Agreement with AMC Theatres
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced a new software agreement with AMC Theatres (NYSE:AMC) (“AMC”), the largest theatrical exhibitor in the United States and the world.

Jan 24, 2022 Arts Alliance Media Launch New TMS Automation in Screenwriter’s Smartest Software Release to Date
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Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has officially launched Screenwriter’s smartest Theatre Management System (TMS) software release to date to reinforce its position as the world’s leading TMS.
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