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# 1938 Baird

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ShoWest/Las Vegas, Nv—Mar 15, 2005

Christie Brings 2K Digital Cinema to Italy

Christie CP2000 Digital Cinema Projector Chosen for First Commercial 2K in Five Italian Cinemas
Christie, a leading provider of visual solutions for business, entertainment and industry, announced today the first commercial 2K projection deployment of its Christie CP2000 Digital Cinema projectors in five Italian cities. Run by Italy’s premiere exhibitors, ARCADIA, CineCity and CineWorld, the deployment is an initiative to feature more digital content including Hollywood first-run movies while offering viewers an enhanced movie-going experience.

The theatres equipped with Christie 2K Digital Cinema projectors featuring 2K DLP Cinema™ technology include ARCADIA, Melzo-Milan; CineCity, Paradamano; CineCity, Trieste; CineCity, Silea; and CineWorld, Cagliari, Sardinia. The largest, brightest screen in the world (98’ x 54’ or 29.9m x 16.5m) found at the ARCADIA Multiplex outside Milan features Italy’s first-ever Christie 2K Digital Cinema projector.

“Our goal is to offer our patrons the highest quality in cinema presentation by introducing in advance the latest technology available,” remarks Laura Fumagalli, exhibitor and marketing manager of ARCADIA. “The theatrical presentation is a unique experience you cannot replicate in any other context.”

Concerned that she would be able to illuminate such a big screen, the challenge was to find a high-quality projector to meet Fumagalli’s high standards. “We were searching for a Digital Cinema projector which features the highest quality, the highest reliability and the most advanced technology integrated in a simple way, operation-wise. The Christie CP2000 has unique features not found in other projectors. It’s very easy to use, very stable and very reliable,” Fumagalli explains.

Part of the issue with bringing Digital Cinema to Italian audiences is the lack of content. Known as a market for dubbed releases, it’s difficult to get distributors to release their contents digitally on a constant flow basis. “We are very happy that other exhibitor colleagues are finally joining us,” adds Fumagalli. With extremely positive reaction from patrons, Fumagalli has been working with her colleagues to collectively push for digital content from distributors.

"To date only a relatively small number of people have had the opportunity to experience true Digital Cinema and those mainly from within the industry," stated Richard Nye, Christie's market development manager for Cinema in Europe. “These installations will provide cinema goers in Italy an opportunity to embrace the new standard which 2K DLP Cinema represents.”

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site
Countries:
Italy

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