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Sterling, Virginia—Aug 19, 2011

GDC Lands A Major Contract for the Deployment of 372 Digital Cinema Servers in the U.S. with Minnesota-Based Theatres

GDC Technology (“GDC”), a world leading digital cinema solution provider, is proud to announce today the signing of a major deployment contract with four Minnesota-based individual theatre chains: CEC Theatres (137 screens), Mann Theatres (79 screens), Muller Family Theatres (104 screens) and UEC Theatres (124 screens).The agreement calls for the installation of a total of 372 state-of-the-art GDC SX-2000A Digital Cinema Servers with Integrated Media Block (IMB) at these theatre circuits, with full deployment scheduled for completion by December 2011.
 
The four Minnesota-based companies – CEC Theatres, Mann Theatres, Muller Family Theatres and UEC Theatres – currently operate well over 400 cinema screens. The individual companies’ simultaneous decision to convert to digital has resulted in the acquisition of state-of-the-art technology and favorable terms for all parties involved.
 
These theatre circuits chose GDC for its superior digital cinema servers and renowned support service. The GDC SX-2000A Digital Cinema Server with Integrated Media Block (IMB) has been a runaway success since its launch in 2010, with already more than 3,000 installations worldwide. As digital cinema continues its rapid ascension as the movie going industry standard, these Minnesota based companies stand to further capitalize on the popularity of their cinema chains as they fully convert to high quality digital.
 
Under the current structure, Ballantyne Strong, Inc. (NYSE Amex: BTN) will supply 372 GDC SX-2000 Digital Cinema Servers with IMB, and NEC projectors, and provide installation and maintenance services. This large-scale contract makes GDC the sole cinema server provider for the Minnesota-based exhibitors involved. “It’s a great pleasure to work with GDC once again,” said Ray F. Boegner, Senior Vice President of Ballantyne Strong. “Our partnership continuously proves successful, and we look forward to enhancing the cinematic experience for our valuable customers based in Minnesota.”  
 
“CEC is highly committed to providing cinemagoers with state-of-the-art theatre facilities and an unforgettable viewing experience,” said Robert Ross, President of CEC. “To this end, GDC’s quality products are a perfect fit for achieving our goal. The company’s outstanding reputation for industry firsts and its continual drive for innovation made GDC the obvious choice for CEC.”
 
“We take great pride in the experience we offer as being one of movie going luxury that’s genuinely a cut above the rest,” said Stephen Mann, President of Mann Theatres. “It’s vital that the equipment delivers the kind of premier cinematic ambience Mann Theatres has come to be associated with, and for achieving this GDC’s servers are ideal.”
 
“Digitization has rapidly become essential for cinemas to maintain the magic of movie-going,” said Mike Muller President of Muller Family Theatres. “We’re looking forward to working with GDC in making our transition to digital, a smooth and rewarding process.”
 
“GDC offers a superior product that greatly appealed to us, particularly at a time when digital is a must-have in attracting moviegoers” said Michael Ross, President of UEC. “By providing viewers with an exceptional digital experience, they feel they’re genuinely getting their money’s worth in terms of entertainment value.”
 
“The conversion to digital cinema is a formidable step for these Minnesota exhibitors, and NEC Display and its partners are a beacon for making that conversion a reality,” said Jim Reisteter, General Manager of Digital Cinema at NEC Display Solutions.  “Our digital cinema projectors, coupled with GDC servers, bring pristine images to theater screens and make going to the movies an even more enjoyable experience.”
 
“It’s a great honor to work with this group of exhibitors for their digital conversion,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology. “We’re delighted with the collaboration which sees GDC as the selected sole server provider. Overall the contract serves to further validate our position in the US digital cinema market and we’re truly thankful to these Minnesota exhibitors for their valued support.”


GDC Technology Limited Contacts:

Media Relations:

Tony Adamson
tony.adamson@gdc-tech.com
+1 (214) 686-0491


GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
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About GDC Technology Limited:

About Us

Founded in 1999 and headquartered in Hong Kong, GDC Technology Limited (“GDC Technology”) is a leading global digital cinema solutions provider with over 20-year history of first to market innovations.  GDC Technology has the largest installed base of media servers and TMS (“Theatre Management System”) in the Asia-Pacific region and the second-largest globally. One out of three cinemas in the world uses GDC products. GDC Technology holds numerous patents globally, including in USA and China. Today, GDC has presence in 13 offices and 33 local service centers worldwide. 

GDC Technology Limited Directory page GDC Technology Limited Web Site
About CEC Theaters: CEC Theatres began a half-century ago in 1955, in St. Cloud, Minnesota. CEC Theatres currently operates over 137 screens in Minnesota, Iowa, North Dakota, Wisconsin and Nebraska. With company headquarters still located in St. Cloud, MN, CEC Theatres remains a family-owned company with a commitment to bringing state-of-the art theatre facilities to the communities it serves. CEC Theaters Directory page
About United Entertainment Corporation: United Entertainment Corp. owns and operates a chain of movie theatres and video stores throughout the United States. The Company mission is to provide high quality entertainment at reasonable prices to the markets it serves. United Entertainment takes pride in bringing the magic of movies and new jobs to communities. UEC Theatres is a Top 50 theatre circuit in the United States with 154 screens at 17 complexes. With operations in 13 states currently, from east coast to west coast, UEC remains poised for growth. Founded in 1991, privately held United Entertainment Corp. started exclusively as a video store chain and grew to 23 video stores at its peak. Meanwhile, the decision was made to diversify into the theatre business. The first UEC theatre was built in 1997 and the theatre side of the business has grown steadily since. We acquire, develop and operate multi-screen cinemas in small and midsized markets throughout the United States. United Entertainment Corporation Directory page
About Muller Family Theatres: Muller Family Theatres is a privately held, family-owned cinema chain based in Minnesota that owns and operates 104 screens across 8 locations. Muller Family Theatres Directory page

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