GDC Technology (“GDC”), a world leading digital cinema solution provider, is scheduled to showcase its high frame rate server technology at the 9th BIRTV Digital Cinema Forum in Beijing, China on August 26, 2011.
GDC cordially invites you to come witness Asia’s first high frame rate demonstration in both 2D and 3D. The presentation shall utilize dual projection from Barco, the strategic partner of GDC, together with GDC’s Integrated Media Block (“IMB”) for high frame rate 2D and 3D playback.
Director James Cameron explained at CinemaCon 2011 that his initiative to increase frame rates in filming and projecting from 24FPS to 48/60FPS for the sequel to his 2009 blockbuster film, “Avatar,” resonates with the work of renowned director Peter Jackson, who confirmed that he was indeed shooting “The Hobbit” at 48FPS. Shooting and projecting at 48FPS greatly enhances the clarity and smoothness of images. Audiences are able to see fast moving objects in extraordinary detail and find on-screen images to be much more lifelike. High frame rate technology also allows audiences to enjoy the 3D movie experience without the visual discomfort that has affected some 3D moviegoers.
“We’re delighted to be able to offer such a unique demonstration at BIRTV Digital Cinema Forum,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology. “It serves as a testament to GDC’s program of continual innovation and our relentless pursuit to excel as a leader in cutting-edge digital cinema technology. Providing customers with ‘future proof’ solutions that offer them peace of mind in meeting their digital cinema needs is of paramount importance to us. We hope the delegates would take the time to enjoy the demonstration and visit us at BIRTV 2011.”