Arts Alliance Media (AAM), Europe’s leading digital cinema
company, has announced that it has acquired a controlling interest in Nordic
Digital Alliance (NDA), the joint venture established by AAM and a consortium
of Norwegian businesses to roll out digital cinema in Norway and develop cinema
advertising solutions.
AAM had been the largest shareholder in the company,
which has installed 76 D-Cinema screens in Norway and developed Cadien, the
market leading campaign management software for the cinema advertising business.
NDA has installed and controls more than 540 E-Cinema screens and foyer
displays in Norway and Denmark with Cadien today.
AAM will use the acquisition as a launch pad for further Nordic expansion
of the business, following the recent announcement of a VPF deal with Finnkino.
AAM’s existing strong software offering – consisting of a Theatre
Management System and back-office reporting solution – will be significantly
enhanced by NDA’s expertise in the advertising market. NDA and AAM’s software
development teams will continue to work on integrating NDA’s unique and highly sophisticated
campaign management software and advertising display solutions into AAM’s TMS,
providing an efficient, end-to-end service that enables cinema exhibitors to
seamlessly receive and schedule pre-show adverts, trailers and feature films on
their digital cinema systems.
Oscar Hovland, CEO of NDA, said “Our close relationship with AAM
over the past 5 years has been beneficial to both parties, and I’m proud to be
part of the AAM team. With this deal I look forward to working even more
closely with them going forward, and it is clear that our areas of expertise
are going to benefit our digital cinema offering hugely.”
Howard Kiedaisch, CEO of Arts Alliance Media, added “Having had an
interest in NDAs business we have been very aware of their achievements and see
their campaign management product, Cadien, to be a great piece of software, but
only the beginning of where we want to go with this opportunity. We are excited
about working more closely with Oscar and his team to expand the reach of their
capability beyond the Nordic territory.”
Nordic Digital Alliance was formed in 2006, allowing the company to
benefit from AAM’s digital cinema expertise across Europe. NDA has converted
digital cinema screens across the largest region of Norway as part of the Film
& Kino rollout scheme.
