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London—May 16, 2012

Arts Alliance Media Signs Virtual Print Fee Deal with Medusa Film

Arts Alliance Media, the worldwide leader in digital cinema, has announced that it has signed a long term VPF (Virtual Print Fee) contract with Medusa Film, Italy’s leading film distributor. 
 
Under the terms of the agreement, whenever a film by Medusa is booked on a digital cinema system part of AAM’s current network in Italy, Medusa will provide the film in digital format and pay a Virtual Print Fee to contribute towards the cost of converting cinemas from 35mm to digital projection. 
 
This VPF contract complements AAM’s existing deals with all six Hollywood Studios, which cover digital rollout across Europe and allow AAM to support the digital conversion of cinemas. 

Giovanni Dolci, Arts Alliance Media’s Director of Sales and Business Development, said This deal is a positive step forward for the Italian cinema industry, and demonstrates Medusa’s foresight and commitment to supporting the transition to digital. AAM is eager to establish similar partnerships with all Italian distributors.”
 
AAM has over 3,000 screens signed up to its digital rollout across Europe, including all screens of The Space chain, Italy’s largest digital cinema rollout, which is currently in progress. AAM also has VPF deals with several leading independent distributors across Europe, as well as the Hollywood studios.
Arts Alliance Media Contacts:
Media
Alessandra Skarlatos 
 +44 (0)20 7751 7543 
Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. We offer a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, and improve the cinematic experience for their customers. Our software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. AAM’s latest offering is Thunderstorm- a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site
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