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	Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers. AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens. AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider. Arts Alliance Media Website News Archive Local Directory Page Recent News: May 7, 2025 Arts Alliance Media Unveils a Bold New Look to Producer with Dark Mode and Tablet-Ready Interface Arts Alliance Media (AAM), global leader in digital cinema software and support services, has officially launched Producer’s most progressive visual update since deployment to reinforce its position as the world's leading Enterprise Theatre Management System (TMS). Full News Article Arts Alliance Media Website Arts Alliance Media Local Directory Page Apr 2, 2025 Arts Alliance Media Announces Inaugural Partner Awards, Honouring Cinema West Theatres and Sound Vision Technical Arts Alliance Media (AAM), global leader in digital cinema software and support services, is proud to announce the winners of its inaugural client awards. These awards celebrate partners who have not only demonstrated outstanding use of AAM’s technology but who also embody the company’s mission: to empower global cinema exhibition in delivering exceptional moviegoing experiences. Full News Article Arts Alliance Media Website Arts Alliance Media Local Directory Page Apr 1, 2025 Cinépolis Renew Software Partnership with Arts Alliance Media for Producer, Screenwriter and AdFuser Solutions Arts Alliance Media (AAM), global leader in digital cinema software and support services, has announced the extension of a long-standing partnership with Cinépolis, the leader of the film and entertainment industry in Mexico and Latin America, and the world’s largest cinema chain in terms of attendance per-auditorium. Full News Article Arts Alliance Media Website Arts Alliance Media Local Directory Page Mar 26, 2025 Sound Vision Technical Highlights Arts Alliance Media's Premier Software and Support in New Case Study Arts Alliance Media (AAM), global leader in digital cinema software and support services, has been commended for delivering premier support access, high-quality cinema solutions, and optimised efficiency for exhibitors in a newly released case study featuring Chase Taylor of Sound Vision Technical (SVT), a trusted provider of digital cinema conversions and installations worldwide. Full News Article Arts Alliance Media Website Arts Alliance Media Local Directory Page Featured Cinema Items: AAM Producer AAM Producer Enterprise Theatre Management System With more control and enhanced visibility, Producer lets you manage content across an entire cinema circuit from anywhere, at any time; all from a single dashboard. From automated playlist creation to real-time content and site monitoring, gain a bird’s-eye view of your cinemas’ operations. More Information: http://www.artsalliancemedia.com/product?id=1 AAM Screenwriter AAM Screenwriter Theatre Management System As the most powerful, widely deployed Theatre Management System (TMS) in the world, Screenwriter offers comprehensive control over your content and screens from one central location in your cinema. Prepare to join a global network of centralised cinemas. More Information: http://www.artsalliancemedia.com/product?id=2 AAM Lifeguard AAM Lifeguard Hardware Management System In a post Virtual Print Fee (VPF) world, Lifeguard gives you the tools to build your own NOC solution, helping to optimise hardware and reduce lost revenue. Now, you can stay on top of your assets with one central application More Information: http://www.artsalliancemedia.com/product?id=3 AAM HeyLED AAM HeyLED Digital LED Cinema Screen Technology Revealing pure colour, true black, and higher contrast and brightness, the HeyLED Digital LED Cinema Screen presents colour as you’ve never seen it before. Prepare your audiences for the next generation cinema screen. More Information: http://www.artsalliancemedia.com/product?id=6

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London & Amsterdam,—Sep 28, 2012

Dutch Cinemas Become 100% Digital

Arts Alliance Media contributes to nationwide rollout of digital cinema

Every Dutch film theatre and cinema has been equipped with digital projection equipment. Out of the 789 screens in the Netherlands, 506 were converted to accommodate digital projection by Cinema Digitaal, in conjunction with integrator Arts Alliance Media; theatre chains Pathé, Utopolis, Euroscoop and a few independent theatres implemented the conversion independently.

Cinema Digitaal is a unique public-private digitisation project initiated by the Nederlandse Vereniging van Bioscoopexploitanten (NVB – the Dutch Cinema Exhibitors' Association), the Nederlandse Vereniging van Filmdistributeurs (NVF – the Dutch Film Distributors' Association) and EYE Film Institute Netherlands.

The collaborative Cinema Digitaal project made a collective transition possible all throughout the Netherlands and prevented the compulsory closing of small film theatres and cinemas. This technological conversion in the cinema business demanded a high investment that would have been financially unfeasible for many exhibitors without the support of Cinema Digitaal. The large-scale digitisation project is based on the principle of solidarity: commercial cinemas cooperated together with film theatres and, by doing so, the existing culturally diverse and close-knit exhibition network was able to be maintained and film continues to be accessible in all of the Netherlands. The coordinated transition from analogue to digital was realised over a very short time, which meant the costs of running a dual system (distributing analogue and digital film) were limited. The first installation took place on 20 July 2011, and the transition was completed in just 14 months.

In total, the Cinema Digitaal project cost €39 million. The biggest share of the project (70%) was paid for by the film distribution companies that are active in the Netherlands: 20 independents and 6 major American studios, under a Virtual Print Fee (VPF) model, implemented by Arts Alliance Media. Distributors were willing to invest in the one–time replacement of 35mm projectors, because of the savings that will be made now the production of celluloid film prints will disappear. Cinema Digitaal was co-financed by the Ministry of Economic Affairs, Agriculture and Innovation (€3 million from the Implementation Programme Agenda ICT Policy /PRIMA) and the Netherlands Film Fund (€2 million). As a whole, the film sector in the Netherlands invested around €55 million in the digitisation. With the digitisation of the Dutch cinema exhibition business, celluloid film (35mm film) has nearly disappeared from the cinemas.

There are innumerable advantages to digital projection: wider distribution of films, more flexible programming, and improved image and sound quality. Films can be screened more quickly throughout the entire country. Digitisation also creates new possibilities for distribution via satellite and fibre optics. Additionally, every exhibitor now has the option to expand what they offer to include (live) concerts, opera, theatre productions or sporting events.

Ron Sterk of the NVB and a driving force behind Cinema Digitaal: ‘The year 2012 will bring the end of more than 100 years of screening analogue film. With the digitisation of cinemas, our business is undergoing tremendous innovation. Digitisation provides better quality, more efficiency, offers countless new possibilities for exhibitors and a wider availability of films for Dutch audiences’.

Arts Alliance Media Contacts:

Media:

Gregory Davies

[email protected]

Sales:
[email protected]

AAM Links and Information:

Arts Alliance Media

About Arts Alliance Media:

Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers. AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 44,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens. AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

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Source:

Arts Alliance Media (London)

Countries:

The Netherlands

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