Nordic Digital Alliance (NDA), one of
Norway’s leading digital cinema companies, is officially rebranding as Arts
Alliance Media (AAM) following AAM’s acquisition of the company in 2011. NDA,
originally a joint venture formed by AAM and a consortium of Norwegian
businesses in order to roll out digital cinema in Norway and to develop digital
cinema advertising solutions, will be known as Arts Alliance Media from today. The
Norwegian office of the company will remain.
In addition to the rebranding, the company has announced a
partnership with Norwegian cinema equipment provider Videvox (previously known
as Hjalmar Wilhelmsen). Under the deal, Videvox will be the exclusive reseller
of AAM digital cinema software in Norway, and a non-exclusive reseller in Sweden.
Videvox will also be responsible for d-cinema and e-cinema support throughout
Norway. In order to provide an even stronger partnership to support the
Norwegian market, Videvox have relocated into the AAM office in Sandvika as of
February 1st 2013.
Oscar Hovland from Videvox said "We're delighted to announce
this deal with AAM which will allow us to bring our support and sales services
to even more cinemas across the region. Utilising the best of both our
companies means an even more comprehensive and seamless service for our
exhibitors."
Marius Christiansen, Director of Operations, Nordic Region, at AAM
said “Becoming part of AAM and joining forces with Videvox hugely strengthens
our position in the Scandinavian market, and the reputation and digital cinema
expertise of both companies will only enhance the experience for all our
current and future customers. Since last
year we have been working with AAM's offices in London and around the world to
integrate our software build a world-class advertising campaign management
solution which we’re looking forward to bringing to more markets globally. ”
Howard Kiedaisch, Chief Executive Officer of AAM added “We’re
delighted that NDA are now fully part of the Arts Alliance Media family, and
are going to be working with Videvox. We’ve already been working extensively to
incorporate NDA's knowledge and experience into AAM’s offering and we’re
looking forward to the opportunity to continue to develop our advertising products
and bring the efficiencies of digital cinema to the advertising market.”
Since AAM’s acquisition of the company, the NDA-developed
advertising management software – formerly known as Cadien, and now known as
AdFuser – is undergoing further development with AAM’s software development
team in London and now forms part of AAM’s comprehensive cinema software suite.
More information on AdFuser and
AdFuser Lobby can be found at
http://www.artsalliancemedia.com/software/adfuser-adfuser-lobby
