Arts Alliance Media, leader in cinema software and solutions, is
launching its latest software product, AdFuser, at CinemaCon in Las Vegas.
AdFuser is specifically designed and built for digital cinema and makes cinema
advertising on-screen simpler, more reliable, and more profitable.
Early
private demonstrations to screen advertising companies and exhibitors managing
their own advertising have yielded very positive reviews. Customers particularly benefit from the
increased flexibility and automation AdFuser provides. A fully integrated software solution also
enables screen advertising companies and exhibitors to specifically target
audiences and deliver advertisements in new ways previously not possible.
Plan
AdFuser builds a real-time picture of available advertising inventory
by using data from the show schedules sourced from local POS systems. AdFuser’s billing engine can be individually
tailored, with multiple rate cards that are customisable for different pricing options.
Inventory can be filtered to show remaining spots that are available to be sold,
meaning cinemas can fill inventory effectively to maximise profits. Advanced
features allow the software to forecast admissions estimates for each show and
calculate accurate CPMs.
Target
AdFuser targets advertising more precisely than ever before, allowing
advertisers to reach any audience demographic in any location with just the
click of a button. Brands can now target any combination of films, genres,
audience demographics, specific shows, times, areas, local businesses and more
using a simple intuitive interface. Advanced functionality will dynamically
change ad copy based on external factors – for instance, using data from a
weather feed to show an advert for barbecues when it is sunny and for indoor
paints when it is wet.
Build
AdFuser uses rules and templates to build advertising playlists with
the minimum of effort. Configurable rules define where the spot should go
within the playlist and the system automatically builds advertising playlists
once the targeting criteria are entered into the campaign. AdFuser supports
multiple media for each campaign: a brand can show a different spot every week
to build a story, or different ads can be programmed to play in the daytime versus
the evening. Advanced features allow campaigns to also include an admissions
cap that automatically pulls the advertisement when the admissions cap is
reached.
Deliver
Getting ads to the right screens for playout was always a guessing
game in the analogue world. Not with AdFuser.
The software automates the time-consuming and inaccurate process of creating
playlists at each site. When integrated with AAM’s Producer (circuit-wide
content management system), playlists are sent electronically to the right
sites where they are populated with the relevant content automatically. This process saves huge amounts of time
compared to a projectionist in each site building playlists manually, and eliminates
the risk of incorrect content being shown.
Report
Full proof-of-play reporting using playback logs means brands can be
confident that their ads are playing where they should be. When AdFuser is integrated into the cinema’s
POS system advertisers can see exactly how many people saw their ad.
Eric Stevens, Commercial Director at AAM, notes that “Digital cinema
is a complete game-changer for advertising. Now advertisers can reach exactly
the audience they want, whether that’s families, action movie fans on a
Saturday night, or city-dwellers. AdFuser makes it incredibly easy to see which
spots are available, establish the best price for each spot, and then precisely
target the ads. When integrated with Producer the system really gets clever:
your whole ad playlists can be built automatically at head office and
distributed electronically to site where the local content is inserted into the
right place ready to play, all without human intervention.”
AdFuser can allow local advertisers access to the system so that
local brands can plan and target their own advertising thus directly increasing
revenue for the cinema without the need for additional sales staff overhead.
AAM is also developing enhanced lobby and signage solutions that are
fully integrated into other AAM software products including Producer
(enterprise Circuit Management System), Screenwriter (Theatre Management
System) and AdFuser. The lobby solution allows exhibitors to extend content
management from the big screen to any screen within a cinema (or even outside
the cinema). Exhibitors can configure signage to show targeted
advertisements or any variety of information including trailers, posters, concession promotions, Twitter feeds and other
social media. Lobby screens can also be overlaid with real-time local
information such as show times or available tickets, or automatically update
displays based on film schedules.
Arts Alliance Media will be demonstrating AdFuser and the whole
digital cinema software suite at CinemaCon, booth 2809A, from 24 – 17 March.
More information can be found at:
http://www.artsalliancemedia.com/software/adfuser
