Cinema Technology Jul. 19, 2024
Register & Log in
X
Sponsors



Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
 
AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

Recent News:
Jul 18, 2024 Arts Alliance Media Breathe New Life Into their Lifeguard Hardware Management System
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support, has breathed new life into Lifeguard, their expert Hardware Management System, by launching a fresh and contemporary user interface to enhance the user experience.

Jun 18, 2024 CinemaNext Strengthens Arts Alliance Media Partnership with Lifeguard Hardware Management System
Arts Alliance Media Logo
CinemaNext, the largest cinema exhibition services company in Europe, the US, the Middle East, and Africa, has strengthened their reseller partnership with Arts Alliance Media (AAM), the global leader in digital cinema software and support, by adding AAM’s Lifeguard Hardware Management System to their esteemed portfolio of solutions.

Jun 17, 2024 Arts Alliance Media and Timewaying Unveil Europe’s First HeyLED Installation at Romania’s Inspire Cinema
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support, and Timewaying Technology Co., Ltd., a leading technology manufacturer specialising in 3D and LED solutions, has announced the first HeyLED cinema screen installation in Europe at Inspire Cinema, one of Romania’s leading cinema operators.

Jun 11, 2024 Arts Alliance Media Enhances Screenwriter TMS with Tablet Device Compatibility
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support, has proudly announced that Screenwriter, the world’s most powerful, widely deployed Theatre Management System (TMS), can now be operated from a tablet device.

Featured Cinema Items:
Photo: AAM Producer
AAM Producer

AAM Producer
Photo: AAM Producer
Enterprise Theatre Management System
With more control and enhanced visibility, Producer lets you manage content across an entire cinema circuit from anywhere, at any time; all from a single dashboard. From automated playlist creation to real-time content and site monitoring, gain a bird’s-eye view of your cinemas’ operations.
More Information:
http://www.artsalliancemedia.com/product?id=1
Photo: AAM Screenwriter
AAM Screenwriter

AAM Screenwriter
Photo: AAM Screenwriter
Theatre Management System
As the most powerful, widely deployed Theatre Management System (TMS) in the world, Screenwriter offers comprehensive control over your content and screens from one central location in your cinema. Prepare to join a global network of centralised cinemas.
More Information:
http://www.artsalliancemedia.com/product?id=2
Photo: AAM Lifeguard
AAM Lifeguard

AAM Lifeguard
Photo: AAM Lifeguard
Hardware Management System
In a post Virtual Print Fee (VPF) world, Lifeguard gives you the tools to build your own NOC solution, helping to optimise hardware and reduce lost revenue. Now, you can stay on top of your assets with one central application
More Information:
http://www.artsalliancemedia.com/product?id=3
Photo: AAM HeyLED
AAM HeyLED

AAM HeyLED
Photo: AAM HeyLED
Digital LED Cinema Screen Technology
Revealing pure colour, true black, and higher contrast and brightness, the HeyLED Digital LED Cinema Screen presents colour as you’ve never seen it before. Prepare your audiences for the next generation cinema screen.
More Information:
http://www.artsalliancemedia.com/product?id=6

Industry Partners

Shows & Events


# 1936 Scophony

RSS News
RSS Info About RSS

Skip Navigation LinksHome/Menu > Find News > Refresh this page
London—Mar 23, 2014

Arts Alliance Media Takes Cinema Advertising to the Next Level with Adfuser

Arts Alliance Media, leader in cinema software and solutions, is launching its latest software product, AdFuser, at CinemaCon in Las Vegas. AdFuser is specifically designed and built for digital cinema and makes cinema advertising on-screen simpler, more reliable, and more profitable. 

Early private demonstrations to screen advertising companies and exhibitors managing their own advertising have yielded very positive reviews.  Customers particularly benefit from the increased flexibility and automation AdFuser provides.  A fully integrated software solution also enables screen advertising companies and exhibitors to specifically target audiences and deliver advertisements in new ways previously not possible. 
 
Plan
AdFuser builds a real-time picture of available advertising inventory by using data from the show schedules sourced from local POS systems.  AdFuser’s billing engine can be individually tailored, with multiple rate cards that are customisable for different pricing options. Inventory can be filtered to show remaining spots that are available to be sold, meaning cinemas can fill inventory effectively to maximise profits. Advanced features allow the software to forecast admissions estimates for each show and calculate accurate CPMs. 
 
Target
AdFuser targets advertising more precisely than ever before, allowing advertisers to reach any audience demographic in any location with just the click of a button. Brands can now target any combination of films, genres, audience demographics, specific shows, times, areas, local businesses and more using a simple intuitive interface. Advanced functionality will dynamically change ad copy based on external factors – for instance, using data from a weather feed to show an advert for barbecues when it is sunny and for indoor paints when it is wet. 
 
Build
AdFuser uses rules and templates to build advertising playlists with the minimum of effort. Configurable rules define where the spot should go within the playlist and the system automatically builds advertising playlists once the targeting criteria are entered into the campaign. AdFuser supports multiple media for each campaign: a brand can show a different spot every week to build a story, or different ads can be programmed to play in the daytime versus the evening. Advanced features allow campaigns to also include an admissions cap that automatically pulls the advertisement when the admissions cap is reached. 
 
Deliver
Getting ads to the right screens for playout was always a guessing game in the analogue world. Not with AdFuser.  The software automates the time-consuming and inaccurate process of creating playlists at each site. When integrated with AAM’s Producer (circuit-wide content management system), playlists are sent electronically to the right sites where they are populated with the relevant content automatically.  This process saves huge amounts of time compared to a projectionist in each site building playlists manually, and eliminates the risk of incorrect content being shown. 
 
Report
Full proof-of-play reporting using playback logs means brands can be confident that their ads are playing where they should be.  When AdFuser is integrated into the cinema’s POS system advertisers can see exactly how many people saw their ad. 
 
Eric Stevens, Commercial Director at AAM, notes that “Digital cinema is a complete game-changer for advertising. Now advertisers can reach exactly the audience they want, whether that’s families, action movie fans on a Saturday night, or city-dwellers. AdFuser makes it incredibly easy to see which spots are available, establish the best price for each spot, and then precisely target the ads. When integrated with Producer the system really gets clever: your whole ad playlists can be built automatically at head office and distributed electronically to site where the local content is inserted into the right place ready to play, all without human intervention.” 
 
AdFuser can allow local advertisers access to the system so that local brands can plan and target their own advertising thus directly increasing revenue for the cinema without the need for additional sales staff overhead.
AAM is also developing enhanced lobby and signage solutions that are fully integrated into other AAM software products including Producer (enterprise Circuit Management System), Screenwriter (Theatre Management System) and AdFuser. The lobby solution allows exhibitors to extend content management from the big screen to any screen within a cinema (or even outside the cinema).  Exhibitors can configure signage to show targeted advertisements or any variety of information including trailers, posters, concession promotions, Twitter feeds and other social media. Lobby screens can also be overlaid with real-time local information such as show times or available tickets, or automatically update displays based on film schedules. 
 
Arts Alliance Media will be demonstrating AdFuser and the whole digital cinema software suite at CinemaCon, booth 2809A, from 24 – 17 March. 
 
More information can be found at: http://www.artsalliancemedia.com/software/adfuser


Arts Alliance Media Contacts:
Media
Gregory Davies

Logo: Arts Alliance Media
About Arts Alliance Media:
Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers. AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 44,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens. AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.
Arts Alliance Media Directory page Arts Alliance Media Web Site

Share This Page

More Arts Alliance Media News:
Jul 18, 2024 Arts Alliance Media Breathe New Life Into their Lifeguard Hardware Management System
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support, has breathed new life into Lifeguard, their expert Hardware Management System, by launching a fresh and contemporary user interface to enhance the user experience.

Jun 18, 2024 CinemaNext Strengthens Arts Alliance Media Partnership with Lifeguard Hardware Management System
Arts Alliance Media Logo
CinemaNext, the largest cinema exhibition services company in Europe, the US, the Middle East, and Africa, has strengthened their reseller partnership with Arts Alliance Media (AAM), the global leader in digital cinema software and support, by adding AAM’s Lifeguard Hardware Management System to their esteemed portfolio of solutions.

Jun 17, 2024 Arts Alliance Media and Timewaying Unveil Europe’s First HeyLED Installation at Romania’s Inspire Cinema
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support, and Timewaying Technology Co., Ltd., a leading technology manufacturer specialising in 3D and LED solutions, has announced the first HeyLED cinema screen installation in Europe at Inspire Cinema, one of Romania’s leading cinema operators.

Jun 11, 2024 Arts Alliance Media Enhances Screenwriter TMS with Tablet Device Compatibility
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support, has proudly announced that Screenwriter, the world’s most powerful, widely deployed Theatre Management System (TMS), can now be operated from a tablet device.

May 28, 2024 Arts Alliance Media Agrees Lifeguard Partnership with Cinema 21
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support, has agreed a new software partnership with Cinema 21, or Cinema XXI, the largest cinema chain in Indonesia, and their affiliated integrator, PT Megatech Engineering, enabling Lifeguard to monitor, manage and optimise hardware and consumables.

May 8, 2024 AMC Theatres Select Arts Alliance Media’s Producer Enterprise TMS to Centralise Network Operations
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced a new software agreement with AMC Theatres (NYSE:AMC) (“AMC”), the largest theatrical exhibitor in the United States and the world.

Apr 3, 2024 Arts Alliance Media Empowers NOC and Integrator Operations with Lifeguard Pro Release
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support, has proudly announced the launch of Lifeguard Pro, their latest theatre hardware management tool designed exclusively for integrators and Network Operation Centre (NOC) support teams.

Mar 26, 2024 Arts Alliance Media and Omnex Announce Producer Partnership with Merlin Cinemas
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support, and Omnex Pro Film (Omnex), a cinema technology integrator specialising in installation, servicing and maintenance, has announced a new Producer partnership with Merlin Cinemas, a British cinema chain.

Dec 4, 2023 Arts Alliance Media and MediaMation Announce the First Romanian MX4D Installation at Inspire Cinema
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support services and exclusive reseller of MediaMation MX4D® Motion EFX Theatres in the cinema market, has announced the completion of Romania’s first MX4D installation at Inspire Cinema, one of the country’s leading cinema operators.

Nov 30, 2023 Goldenduck Select Arts Alliance Media’s Screenwriter to Support CineAsia
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, and Goldenduck, the leading cinema system integrator in South East Asia of more than 20 years, has announced AAM’s Screenwriter will manage content and scheduling at the prestigious industry event, CineAsia, in Bangkok this December.

Nov 15, 2023 Arts Alliance Media Announce Reseller Partnership with Strong Technical Services
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced the continuation of a long-standing partnership with Strong Technical Services (Strong Tech), a designer, integrator, and installer of technology solutions, who will enable their exhibition network access to AAM’s suite of products and services.

Nov 7, 2023 Arts Alliance Media Announce ‘Game-Changing’ Attribute Management Functionality in Producer to Optimise Cinematic Performance
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced the introduction of ‘game-changing’ attribute management functionality in Producer, AAM’s Enterprise Theatre Management System (E-TMS), to help exhibitors ensure content is optimised to each auditoriums’ devices and provide viewers with the best possible experience.

Oct 24, 2023 Sound Vision Technical Successfully Install Arts Alliance Media’s Screenwriter TMS Across Alamo Drafthouse Cinemas
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has confirmed that Sound Vision Technical (SVT), a technology services provider offering digital cinema conversions and installations worldwide, has successfully deployed Screenwriter throughout Alamo Drafthouse Cinemas’ main market sites.

Oct 10, 2023 Arts Alliance Media’s Screenwriter TMS Celebrates 10 Years in Operation
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and services, will celebrate ten years since the launch of Screenwriter this month, an astounding milestone for the Theatre Management System (TMS) which has supported cinema operations since the digital switchover.

Oct 4, 2023 Arts Alliance Media and Kelonik Support Sitges International Fantastic Film Festival
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and services, and Kelonik, a local integrator and service provider, has agreed to support the renowned Sitges International Fantastic Film Festival (SIFFF) for a third consecutive event, enabling comprehensive content, scheduling and support services.

Sep 19, 2023 Arts Alliance Media Powers San Sebastián International Film Festival for the Ninth Consecutive Event
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and services, has extended their software partnership with the prestigious San Sebastián International Film Festival (SSIFF) to enable Producer and Screenwriter to manage all content and scheduling for a ninth consecutive event.

Sep 6, 2023 Arts Alliance Media Agree MX4D Partnership with Lotte Cinema and AMPA
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has agreed a significant MX4D partnership with Lotte Cinema, the second largest multiplex cinema chain in Korea, and AMPA, a Korean cinema technology integrator.

Sep 5, 2023 Arts Alliance Media Supports Toronto International Film Festival with Lifeguard and Screenwriter Solutions
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and services, has agreed a new software partnership with the celebrated Toronto International Film Festival (TIFF), the world’s largest public film festival, enabling Lifeguard and Screenwriter to monitor and optimize all hardware, consumables, and screenings.

Aug 8, 2023 Arts Alliance Media Agree Screenwriter Partnership with ShowPlace ICON Theatre & Kitchen
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and services, has announced a new Screenwriter partnership with ShowPlace ICON Theatre & Kitchen, an industry-leading movie-theatre company in the United States.

Jul 25, 2023 Arts Alliance Media Powers Yorck Kinogruppe’s ARTE Sommerkino Kulturforum with Screenwriter TMS
Arts Alliance Media Logo
Arts Alliance Media (AAM), the global leader in digital cinema software and services, has reconfirmed their commitment to Yorck Kinogruppe, Germany’s largest network of arthouse cinemas, by enabling Screenwriter to manage all content and scheduling at the ARTE Sommerkino Kulturforum, a summer open-air cinema in Berlin, Germany.
©Copyright 2003 - 2024 WHMCC, LLC .
| Contact | Terms of Service | Privacy Policy
All rights reserved.
banner