Arts Alliance Media (AAM), leader in digital cinema software, is to
supply Norway’s Media Direct Norge (MDN) with AdFuser software to manage and
automate MDN’s entire cinema advertising workflow. MDN is one of the pioneers
of cinema advertising in the Norwegian market and covers over 200 screens in
the region, all of which will be
powered by AdFuser following a competitive tender by MDN for advertising
solutions.
AdFuser is Arts Alliance Media’s revolutionary
software to power advertising on cinema screens and lobby display screens,
using sophisticated targeting rules to aim campaigns at specific demographics
and enabling exhibitors to increase revenues without increasing costs through
harnessing the power of digital cinema technology.
With AdFuser, the entire advertising process
for on-screen and lobby advertising is automated, requiring no input from the
cinema sites. In a market such as Norway where digital cinema advertising is
already very advanced, AdFuser takes the process to a new level of power and
efficiency. Ad content is targeted automatically to the precise audience the brand
requires and content is inserted into the right slots in the playlists, not
only drastically reducing the administration overhead but also reducing errors
that can result in the wrong content being shown and potentially upsetting an
audience.
Supporting national, regional and local
advertising, AdFuser offers efficiences and cost savings right across the
process through automatically targeting
and building a campaign at the click of a button. The technology behind AdFuser
not only enables more precise targeting than ever before, but lead times for
advertisers are also significantly reduced, enabling changes to be applied in
minutes and attracting new advertisers to the medium.
Advertisers and media agencies can also benefit
from fully automated reporting and analytic insights, increasing accountability
and reliability for brands. Using data from cinema playback logs, AdFuser’s
reporting technology shows exactly which ads played and when, as well as
providing reports on other data such as billing and inventory, all with minimal
operator effort, thus reducing time spent on compliance to allow more time for
ad selling.
AdFuser also works across lobby screens in
cinemas, providing a seamless experience across all screens in the complex .
Lobby screens can be included in advertising campaigns, benefiting from the
same advanced targeting as on-screen campaigns, and can also be configured to
show information such as concession promotions, trailers, interactive touch
displays or social media feeds. AdFuser also enables trailers and posters to
automatically update based on the upcoming movie line up, and advertising to be
linked from the lobby to the cinema screen, eliminating the need for sites to
manually update displays themselves.
Bjørn Erling Ottersen, Chief Executive Officer
of MDN said “We’ve been using Cadien, the predecessor to AdFuser, for several
years and now are excited to take advantage of all the advanced features of
AdFuser to automate our pre-show and deliver highly advanced levels of campaign
targeting to our customers. AdFuser seems to be a powerful software, enabling
us to automate the business process even more and we are looking forward to
having the possibility to segment to an
even more detailled level based on film genre, target groups and demographics
as well as having full proof-of-play reporting, bringing a large level of
accuracy and transparency. We are really looking forward to using this system.”
Richard Hill, VP Product at Arts Alliance Media
commented “We see AdFuser as the future of cinema advertising. We’ve used all our digital cinema technology
expertise to create a truly distinctive product – there is nothing else on the
market that can automate the cinema advertising process this well. The software
has been specifically built for digital cinema, and hasn’t had to deal with
limitations of 35mm or e-cinema products. With AdFuser, MDN can target and sell
advertising in any way they want to, enabling them to offer an even better
service to their clients as well as increasing their revenue and lowering
costs.”
