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Arts Alliance Media (AAM) is a global leader in digital cinema software and services,  offering cutting-edge solutions in software as well as installation, maintenance and support across the cinema ecosystem.


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London—Aug 28, 2014

In the Year of the Horse, Arts Alliance Media Gallops into the Chinese Cinema Market

Shanghai Film Company Enters Long Term Partnership to Deploy AAM Cinema Software
Leading digital cinema company Arts Alliance Media (AAM) is pleased to announce its partnership with Shanghai Film Company Ltd (SFC) to supply SFC’s digital cinema network with AAM’s market leading software. AAM and SFC will begin the deployment immediately. 
SFC is a subsidiary of Shanghai Film Group, which has been one of the leading companies in China’s film industry for over 100 years. SFC will become the first Chinese exhibitor to use AAM’s Lifeguard software to power a Network Operations Centre (NOC). Initially, the NOC will service around 2,000 digital cinema screens across the country. The NOC will grow over time to serve many more screens in the rapidly growing Chinese digital cinema market. Lifeguard provides centralised equipment monitoring and issue resolution capabilities, enabling a comprehensive maintenance service to be provided to cinemas. 
In addition to the Lifeguard software, AAM’s Theatre Management System (TMS) software will be deployed by SFC to manage and control all screens in the digital cinema network, providing content, scheduling and playlist management. Earlier this year, Arts Alliance Media and DMCC/SARFT (The Administration of Digital Film Content / The State Administration of Press, Publication, Radio, Film and Television of China) also signed a letter of intent for a technical partnership to allow AAM’S TMS to fully integrate with DMCC’s system for digital cinema programming in China. 
Roger Zhu, General Manager of Shanghai Film Company Ltd, said of the partnership “We were impressed with Arts Alliance Media’s software solutions, and believe that the AAM TMS and Lifeguard are the best products to power cinemas and our NOC. We will be working closely with AAM to integrate the technology with the existing equipment across our estate. We look forward to accelerating the creation of our NOC team to support an increasing number of screens across China with a reliable service to eliminate missed shows.” 
John Aalbers, Chief Executive Officer of Arts Alliance Media added: “Partnering with a company of the calibre of SFC is a great way to mark Arts Alliance Media’s progression into China.  SFC is one of the most iconic film companies in China with a long and rich history dating back to the 1890s. It is an honour for us to partner with such a prestigious company and we are thrilled by the prospect of our software being used to support the exciting Chinese cinema industry.” 
Arts Alliance Media has extensive experience in digital cinema NOC systems, having run a UK-based NOC for eight years. Currently the AAM NOC services many thousands of cinema screens around the world. Lifeguard was developed by AAM using this expertise and is now available to exhibitor and integrator partners globally. Lifeguard accurately maintains equipment records, centrally monitors all digital cinema hardware and alerts the user to any potential issues. Users can view data from all cinema equipment, no matter where the site is located, through a central web-based interface. The system provides a powerful incident management system allowing the NOC to quickly identify high priority issues that require addressing. At the core is a comprehensive knowledge base to ensure maximum efficiency.

Arts Alliance Media Contacts:
Alessandra Skarlatos 
 +44 (0)20 7751 7543 
Logo: Arts Alliance Media
About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. We offer a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, and improve the cinematic experience for their customers. Our software touches over 40,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. AAM’s latest offering is Thunderstorm- a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site

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More Arts Alliance Media News: Feb 28, 2019 Leading Exhibitor in Taiwan, Showtime Cinemas, Selects AAM Software Solution to Automate Their Content Management
Jan 24, 2019 AAM Provides Sundance Film Festival with Content Management and Scheduling Software Solution for Third Year
Dec 3, 2018 AAM Headquarters Relocates to State-Of-The-Art Office in New West London Media Village
Sep 21, 2018 Shin Kong Cinemas, A Member of Taiwan’s Top Retail Group, Selects AAM Software to Achieve Their Goals of Rapid Growth
Jul 16, 2018 AAM Launches Industry’s First Fully Automated Theatrical KDM Management Solution with Deluxe Technicolor
Apr 18, 2018 Arts Alliance Media Open Operations in China
Apr 16, 2018 Cinepolis Selects AAM Software Solutions to Manage Content and Centralise Operations Across India
Jan 23, 2018 Sundance Institute Extends Software Agreement with Arts Alliance Media
Dec 20, 2017 Jackie Chan Cinemas Automates and Centralises with Arts Alliance Media to Continue Expanding
Nov 6, 2017 Arts Alliance Media Acquired By Cinema Technology Solutions Company, Luxin-Rio
Oct 10, 2017 World’s Largest Exhibitor, AMC Theatres® , Selects Arts Alliance Media for TMS Refresh
Sep 19, 2017 San Sebastian International Film Festival Powered By Arts Alliance Media for the Fourth Year Running
Jul 26, 2017 Malaysian Exhibitor MBO Cinemas Embraces Automated and Centralised Operations with Arts Alliance Media’s Producer Software Solution
Jan 18, 2017 Arts Alliance Media Software To Manage Content And Film Scheduling Across Six Sundance Film Festival Venues
Aug 24, 2016 Shanghai Film Corporation Signs Deal with AAM to Deliver Lifeguard to 5,000 Screens
Aug 11, 2016 Cineworld Group Selects AAM to Deliver TMS Software to Over 750 More Screens
Aug 2, 2016 Jinyi GuangMei Selects AAM Software to Deliver First-Class Cinema Experiences Across China
May 17, 2016 Regal Entertainment Group selects AAM’s Theatre Management Software
Mar 21, 2016 AAM Brings New Digital Innovation to Exhibitors with Launch of the Thunderstorm Online Marketplace
Mar 15, 2016 Arts Alliance Media Solidifies North American Presence with Appointment of Two New Sales Managers
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