John Zeng (Zeng Mao Jun), Chief Executive Officer of Wanda Cinema
Line added “We were very impressed with how technologically advanced AAM’s
solutions are, as well as their understanding and vision of the future trends
in cinema. For those reasons we are very pleased to announce our strategic
partnership. We are confident that working closely with AAM will provide Wanda
with the most innovative and ingenious solutions to help take Wanda’s cinemas
to a new level of customer experience.”
The announcement was made at the CineAsia trade show in Hong Kong,
where Arts Alliance Media are showcasing the latest in cinema software
including the Screenwriter Theatre Management System (TMS); circuit management
system Producer; Network Operations Centre (NOC) software Lifeguard and
advertising management software AdFuser.
Screenwriter manages all content and scheduling across screens at an
individual site level, automating many tasks which were previously
time-consuming and inaccurate. This
allows staff to spend less time in the projection booth and more time on
customer-facing activities. Screenwriter also proactively alerts users to any
upcoming problems, such as missing content or KDMs, in time to fix them and
avoid losing shows.
AAM’s Lifeguard software is specifically designed to power NOCs
which monitor and maintain digital cinema screens. Lifeguard continuously
monitors all hardware across a circuit from one central place, providing alerts
to any exceptions which may threaten shows. Designed to work seamlessly across
multiple different equipment brands, Lifeguard enables faults to be fixed
faster and often remotely, reducing down time and expensive maintenance visits.
Powerful reporting allows the NOC to see detailed information on each piece of
equipment from each site, no matter how remote.
As well as reducing costs and increasing efficiency across the
circuit, AAM software increases revenue generation by managing cinema
advertising with AdFuser. AdFuser provides fine-grained ad targeting to
specific audience demographics, shows, or titles, along with centralising the
advertising delivery process. Playlists are built automatically according to
defined targeting rules and delivered from head office direct to the right
screens, saving time and increasing accuracy.
Arts Alliance Media will be at Booth #105 at CineAsia from 9th
– 11th December.