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London—Apr 21, 2015

Say It Large with Cinecardz®

Arts Alliance Media and Highlands Technologies Solutions Join Forces to Launch New Cinema Experience
Cinema is set to become more personalised and engaging with the launch of CineCardz® – a revolutionary way for cinema-goers to send a unique, personalised message to someone special via the big screen. With CineCardz®, think greetings cards, think e-cards and now think bigger and better. 
 
Cinema software company Arts Alliance Media and cinema innovation specialists Highlands Technologies Solutions have joined forces to launch CineCardz®, a product which allows cinema customers to book a personalised greeting for someone special in the audience to play out in front of a film screening of their choice. Arts Alliance Media will act as a worldwide partner for CineCardz®. 
 
CineCardz® makes a visit to your cinema even more special, providing a unique offering that further enhances the customer experience. CineCardz® drives customer loyalty, increases frequency of cinema visits and increases incremental revenue. For the customer, they simply order a CineCardz® through the dedicated website as part of a standard ticket purchasing process. Customers can upload a message that is then converted to a 30-second animation DCP (Digital Cinema Package), sent electronically to the relevant cinema and automatically inserted into the right place in the pre-show playlist. One CineCardz® slot will be available for each scheduled screening at participating cinemas. 
 
For exhibitors using Arts Alliance Media’s Theatre Management System Screenwriter, there will be nothing to install but just an option to activate free of charge. For the others, exhibitors simply need to install an internet-connected CineCardz® box at each site. The box connects to the cinema server to manage insertion of the CineCardz® content into the playlist and to collect playback logs in order to confirm the screening. CineCardz™ operates on a revenue-share model, providing additional revenue to exhibitors as well as a more exciting experience for customers with no ongoing costs at all. The system uses a 2-step moderation process, first automated then validated by the exhibitor to ensure content matches exhibitor policy. 
 
“We’re really excited to launch CineCardz®, and can’t wait to see it in action. Not only is it a new and unique feature for cinema customers to say I love you, congratulations, well done, happy mother’s day and many others, it’s also very affordable and fun, adding excitement to the whole cinema experience.” said Patrick Zucchetta, CEO of HTS. 
 
John Aalbers, CEO of AAM added “We are big believers that the end to end cinema experience can and should be enhanced by making it more interactive with the aid of innovative software solutions. I am delighted to be partnering with HTS on something which is as fun as CineCardz® and at the same time creates new revenue streams for exhibitors. This is the beginning of some great, new things to come.” 
 
Participating exhibitors around the world are due to be announced shortly. 
 
CineCardz® will be at CinemaCon booth no. 2406 as well as at Arts Alliance Media booth no. 2111 from 21 – 23 April.

Arts Alliance Media Contacts:
Media
Alessandra Skarlatos 
 +44 (0)20 7751 7543 

Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. We offer a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, and improve the cinematic experience for their customers. Our software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. AAM’s latest offering is Thunderstorm- a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site

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More Arts Alliance Media News:
Apr 18, 2018 Arts Alliance Media Open Operations in China
Apr 16, 2018 Cinepolis Selects AAM Software Solutions to Manage Content and Centralise Operations Across India
Jan 23, 2018 Sundance Institute Extends Software Agreement with Arts Alliance Media
Dec 20, 2017 Jackie Chan Cinemas Automates and Centralises with Arts Alliance Media to Continue Expanding
Nov 6, 2017 Arts Alliance Media Acquired By Cinema Technology Solutions Company, Luxin-Rio
Oct 10, 2017 World’s Largest Exhibitor, AMC Theatres® , Selects Arts Alliance Media for TMS Refresh
Sep 19, 2017 San Sebastian International Film Festival Powered By Arts Alliance Media for the Fourth Year Running
Jul 26, 2017 Malaysian Exhibitor MBO Cinemas Embraces Automated and Centralised Operations with Arts Alliance Media’s Producer Software Solution
Jan 18, 2017 Arts Alliance Media Software To Manage Content And Film Scheduling Across Six Sundance Film Festival Venues
Aug 24, 2016 Shanghai Film Corporation Signs Deal with AAM to Deliver Lifeguard to 5,000 Screens
Aug 11, 2016 Cineworld Group Selects AAM to Deliver TMS Software to Over 750 More Screens
Aug 2, 2016 Jinyi GuangMei Selects AAM Software to Deliver First-Class Cinema Experiences Across China
May 17, 2016 Regal Entertainment Group selects AAM’s Theatre Management Software
Mar 21, 2016 AAM Brings New Digital Innovation to Exhibitors with Launch of the Thunderstorm Online Marketplace
Mar 15, 2016 Arts Alliance Media Solidifies North American Presence with Appointment of Two New Sales Managers
Sep 23, 2015 Arts Alliance Media Partners with San Sebastian International Film Festival for a Second Year
Aug 12, 2015 Fast-Growing Chinese Exhibitor Jackie Chan Cinema Selects Arts Alliance Media Software to Manage Cinema Operations
Jun 23, 2015 Dutch Exhibitor JT Cinema Centralises Operations with Arts Alliance Media’s Producer Software

Feb 11, 2015 Cinemeccanica Partners with Arts Alliance Media to Offer AAM’s Screenwriter TMS with Cinecloud Server
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