Cinema is set to become more personalised and engaging with the
launch of CineCardz® – a revolutionary way for cinema-goers to send a unique,
personalised message to someone special via the big screen. With CineCardz®, think greetings cards, think e-cards and
now think bigger and better.
Cinema software company Arts Alliance Media and cinema innovation
specialists Highlands Technologies Solutions have joined forces to launch CineCardz®,
a product which allows cinema customers to book a personalised greeting for
someone special in the audience to play out in front of a film screening of
their choice. Arts Alliance Media will act as a worldwide partner for CineCardz®.
CineCardz® makes a visit
to your cinema even more special,
providing a unique offering that further enhances the customer
CineCardz® drives customer loyalty, increases
frequency of cinema visits and increases incremental revenue. For the customer,
they simply order a CineCardz® through the dedicated website as part of a
standard ticket purchasing process. Customers can upload a message that is then
converted to a 30-second animation DCP (Digital Cinema Package), sent
electronically to the relevant cinema and automatically inserted into the right
place in the pre-show playlist. One CineCardz® slot will be available for each
scheduled screening at participating cinemas.
For exhibitors using Arts Alliance Media’s Theatre Management System
Screenwriter, there will be nothing to install but just an option to activate
free of charge. For the others, exhibitors simply need to install an
internet-connected CineCardz® box at each site. The box connects to the cinema
server to manage insertion of the CineCardz® content into the playlist and to
collect playback logs in order to confirm the screening. CineCardz™ operates on
a revenue-share model, providing additional revenue to exhibitors as well as a
more exciting experience for customers with no ongoing costs at all. The system
uses a 2-step moderation process, first automated then validated by the exhibitor
to ensure content matches exhibitor policy.
“We’re really excited to launch CineCardz®, and can’t wait to see it
in action. Not only is it a new and unique feature for cinema customers to say
I love you, congratulations, well done, happy mother’s day and many others,
it’s also very affordable and fun, adding excitement to the whole cinema experience.”
said Patrick Zucchetta, CEO of HTS.
John Aalbers, CEO of AAM added “We are big believers that the end to
end cinema experience can and should be enhanced by making it more interactive with
the aid of innovative software solutions. I am delighted to be partnering with
HTS on something which is as fun as CineCardz® and at the same time creates new
revenue streams for exhibitors. This is the beginning of some great, new things
Participating exhibitors around the world are due to be announced
CineCardz® will be
at CinemaCon booth no. 2406 as well as at Arts Alliance Media booth no. 2111
from 21 – 23 April.