Arts Alliance Media (AAM) today
announced the start of operations in mainland China, with the establishment of
a legal entity and the opening of a new office in the country.
AAM China will initially undertake sales,
marketing and some localisation-driven development work. By the year end, it is
planned that a full service Network Operations Centre (NOC) will be established
to provide 1st, 2nd and 3rd line support to
all customers in the Chinese market.
The NOC will be the first centre outside
the UK and will be followed by a similar centre in the US, to better enable the
delivery of an effective 24/7 support infrastructure to customers wherever in
the world they are.
Pat Foley, CEO at AAM commented, “The news
that this year, so far, the Chinese box office has outperformed that of the US,
is remarkable. However, considering how relatively new cinema is to the Chinese
market, makes this result quite staggering. The scale and speed of growth in China
is unparalleled and makes it a key market for any supplier to the cinema
“That said, China presents its own range of
challenges and nuances that any supplier needs to address in order to be
successful,” Foley continues. “Unencumbered by the long history of cinema, Chinese
exhibitors are significantly more open to digital technology and more demanding
in what they expect their solutions to deliver. To ensure that our products
deliver significant value, it is imperative that we have an active presence in
the Chinese market place.”
AAM China is headquartered in Qingdao and
is a wholly owned subsidiary of London-headquartered Arts Alliance Media Ltd.