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BARCELONA—Jun 18, 2019

GDC Technology, Golden Screen Cinemas Partner to Launch GoGoCinema

GoGoCinema is the first company in the cinema industry to bring consumers, exhibitors and content distributors together on one convenient and easy-to-use Cinema-On-Demand platform
GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today at CineEurope 2019 that it signed a Memorandum of Understanding (MoU) with Golden Screen Cinemas Sdn. Bhd. (‘GSC’) to launch GOGOCINEMA™, its Cinema-On-Demand platform.  GoGoCinema is an intuitive and easy-to-use digital platform which is backed by GDC’s innovative Cinema Automation 2.0 (CA2.0) solution.
 
GSC operates a total of 344 screens across 36 locations in Malaysia and 93 screens across 15 locations in Vietnam (through a partnership with Galaxy Studios). GSC will be launching GoGoCinema at several of its premium flagship sites in Malaysia by the end of 2019.  GoGoCinema services would be expanded in 2020 to other locations. With GoGoCinema, GSC will be able to provide its cinema audiences the first of its kind Cinema-On-Demand experience.
 
How GoGoCinema works
A consumer uses the GoGoCinema App or website to search for a movie he/she wants to watch from a content library with up to 2,000 movies of different genres, from current releases to classics to documentaries. Once the movie is selected, they select a theatre, date and time most suitable from number of options available.
 
Next, they have the option of selecting between either a:
·         crowdsourcing option - public screening which all other movie fans can join the screening created. For this screening to go ahead, a minimum number of tickets have to be booked by a certain cut-off time; or
·         private screening option - where the entire movie hall is booked exclusively for private screening on special occasions such as birthdays, etc. which is usually not easily available.
Thus, the platform brings in choice, convenience and customization to the cinema going fans.
 
“GSC has always been in the frontline of the cinema industry, creating enriched cinema experiences for our customers with the latest technology. In this modern age of the Internet, streaming, and films on-demand, we understand that consumers want to be able to watch content on their own terms. This is why, we are proud to launch the GoGoCinema platform, which is a natural next-step in empowering our audiences to select their own movies at a time convenient to them. The partnership between GSC and GDC Technology can create value-added experiences for movie-goers, as well as enable us to create a complete cinema eco-system,” said Ms. Koh Mei Lee, chief executive officer of Golden Screen Cinemas.
 
“GoGoCinema is reverse-engineering the broadcast approach business model where the consumers can only see what’s currently playing at their favorite theatre,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology. “This new approach is modeled after home streaming platforms by letting consumers decide what they want to see, when they want to see it, and where they want to see it, but on the big screen. With all the various online streaming options, the challenge lies in creating a unique experience for audience within the existing eco-system. Any innovation which is created must be able to connect all important stakeholders on the cinema exhibition industry which means it needs to be consumer facing, tech-driven and automated to make it sustainable in the long run.”
 
 
Find Out More
Visit GDC from June 10 to 13 during CineEurope 2019 at M131, Level P1, Centre Conventions International Barcelona (CCIB) Barcelona, Spain to know about the features and benefits of GOGOCINEMA.


 


GDC Technology Limited Contacts:

Media Relations:

Tony Adamson
tony.adamson@gdc-tech.com
+1 (214) 686-0491


GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
info@gdc-tech.com


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About GDC Technology Limited:

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Founded in 1999 and headquartered in Hong Kong, GDC Technology Limited (“GDC Technology”) is a leading global digital cinema solutions provider with a 20-year history of first to market innovations.  GDC Technology has the largest installed base of media servers and TMS (“Theatre Management System”) in the Asia-Pacific region and the second-largest globally. One out of three cinemas in the world uses GDC products. Today, GDC has presence in 13 offices and 37 service centers* worldwide. GDC Technology holds numerous patents globally, including in USA and China. GDC Technology has established a global market presence with 13 offices and 37 local service centers around the world.

*33 GDC service centers and 4 outsourced service centers in Europe

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